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Dear Pulse Readers,
As New York Fashion Week kicks off Fashion Month, there’s an air of newness and nowness with people returning to cities, offices, and lives. Not to mention all the great clothes.
But fashion isn’t just about apparel and accessories – trends both reflect and deeply influence consumer aesthetics, and the spirit of the times. If you’re as fascinated by fashion, trends, aesthetics, and design history as we are – do yourself a favor and go down this rabbit hole.
As marketers, understanding trends – past, present, and future – gives us the opportunity to stay abreast of, and often even shape, where things are headed.
This issue is dedicated to all things fashion to help you stay on the pulse and ahead of the curve.
Stay inspired.
Bruce, Brian, Ed + The BMF Team
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Pulse Check: How Fashion Influences Everything
Get BMF’s POV on why fashion matters. ➔
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The New + The Noteworthy
Everything Worth Doing/Seeing/Getting/Booking
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Fashion for Action is our favorite fashion benefit. Join the party on November 9th at Housing Works' Chelsea Thrift Store in NYC and shop an inspiring selection of new and vintage apparel, accessories, shoes, and jewelry, all donated by top brands and sold 50-80% off retail prices, plus one-of-a-kind donations from style icons, celebrities, and influencers. Last year's star-studded lineup of supporters included Patricia Clarkson, Padma Lakshmi, Nigel Barker, Chloë Sevigny, Mia Moretti, Kathy Hilton, Bevy Smith, and more. All proceeds help fund Housing Works' lifesaving healthcare services, supportive housing, and relentless advocacy. Get your tickets here! ➔
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Our last issue of The Pulse was all about the cultural relevance of tennis. Now, IMG and Spring Studios’ GLAM SLAM presented by Chase Sapphire is here to prove it. The heavy hitters have teamed up for an immersive fashion focused experience on the rooftop of Spring Studios in NYC, complete with a tennis court! Score your ticket to see icons from couture to the court here. ➔
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Crosby Studios and ZERO10 will be bringing the metaverse to NYC with the first digital only clothing store. Marrying the physical and the virtual, the concept shop will use augmented reality (AR) to bring its five-piece digital fashion collection and NFTs to life. Stop by during NYFW and contemplate where the future of fashion is heading. Book your time slot here. ➔
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The Balmain Festival is heading back to Paris Fashion Week on September 28th for its third edition! On the program: the finest food, limited edition fashion, and music, with all proceeds going directly to (RED) and the Global Fund’s efforts to fight pandemics. Tickets are already sold-out, but get yourself on the waiting list here. ➔
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Immerse yourself in the history of New York’s fashion – from streetwear to the silver screen – at the Fairchild Fashion Museum A Matter of Style archive exhibit. Launching today to celebrate NYFW, the pop-up will house illustrations, immersive experiences, photography and impactful fashion from the Fairchild Media Group. Get your ticket here. ➔
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Design is fashion, and the London Design Festival is celebrating 20 years! A can’t miss item already getting people talking is the Holloway Li collaboration with UMA. Bringing fashion’s focus on ‘90s nostalgia to furniture, the T4 collection is the brand’s first furniture range, inspired by TV iconography. See it IRL and register for the festival here. ➔
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The Frequency
What We're Listening To Now.
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You've read about BMF Music PR clients Perfume here before. But not only are they the biggest J-Pop group in the world, they also have their own clothing and shoe line Perfume Closet. The trio just released their new season of RTW and Jewelry/Accessories and have also added a pair of sneakers to their infamous ‘Dance Heel’ line. Check out all of the gorgeous new pieces HERE.
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The Destination
Now Departing...
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Paris is a perennial source of trends. Headed to the French capital for Paris Fashion week? Check out our updated Paris city guide here. ➔
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The Sublime
Creators, Innovators, And Cool $#!+ You Should Know About.
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Afterpay partnered with NYFW to drop an NFT collection with very real benefits. The Keys to NYFW were created by top designers and came with access to coveted experiences and hyper limited drops. They were snapped up in seconds but you can make yourself green with envy by reading about them here. ➔
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The Ritz Paris has teamed up with American fashion brand FRAME to create a limited 22 piece collection reflecting the French excellence and elegance that the legendary Place Vendôme Hotel is known for. Take a look at their entire collection here. ➔
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Louis Vuitton is launching its updated Charlie sneakers with a new sustainable-focused design in a bid to appeal to a more mindful consumer market. Developed and crafted by the late Virgil Abloh himself, the sneakers are made from 90% recycled and bio-sourced materials. Look out for its release this fall here. ➔
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Inspired by the founders’ time in Tesla’s futuristics studios, the new “Aeir” luxury fragrance brand is driving buzz and interest. Merging natural scents, ecological innovation and technology, the soon-to-launch brand is a one of a kind. Join the waitlist for yours here. ➔
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The Musée des Arts Décoratifs in Paris is presenting the exhibition “Shocking! The Surreal Worlds of Elsa Schiaparelli” which retraces the work of a free woman who embraced fashion, never denying her deep fascination for art and for artists, while becoming as much a creator as a woman of image. The exhibition runs through January 22, 2023, check it out here. ➔
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Fashion is not the only field pursuing innovation through trend. LG's new fridge concept, “MoodUp” plays music as well as changes color on demand. By adding color, modern design, and sound to the traditional appliance, the company has effectively opened the door to finding fun in even the most everyday, practical goods. It hasn’t quite been released yet, so until it is find out more here. ➔
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The Week In Review
ICYMI...
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Travel
- 29 Bags That Are Perfect for Work or Travel ➔
- How This Design-Obsessed Travel Brand Is Delivering Sustainable And Affordable Products ➔
- 8 Comfy-Chic Travel Outfit Ideas According to Beyoncé’s Stylist ➔
- Should I Dress For Vacation Like a Travel Influencer? ➔
- How To Curate a Perfect Travel Wardrobe, According To A Fashion Expert ➔
- Will Smith, Kristen Bell, And Justin Bieber; Top Celebrities Whose RV-Style Wanderlust Is Inspiring A New Generation Of Travelers ➔
Fashion & Beauty
- I’m a Guy—What Do I Wear to a Fashion Show? ➔
- These Are the Best Fashion & Beauty Collabs Launching in August ➔
- Cindy Crawford On Why Modeling Is Better in Her 50s ➔
- Black-Owned Brands To Shop Black Business Month ➔
- The Skirt-Over-Pants Trend Doesn't Have to Be So Intimidating ➔
Entertainment
- Jodie Turner-Smith Kicked Off the Venice Film Festival With Extreme Glamour ➔
- MTV Video Music Awards 2022: Best fashion from the red carpet ➔
- Megan Thee Stallion Holds Her Own High Fashion Funeral in ‘Ungrateful’ Video: Watch ➔
- Bella Hadid Stars in Fashion-Forward Music Video for Offset’s New Single ‘Code’ ➔
- Avril Lavigne talks fashion, music and how she designed her Killstar collection ➔
Technology
- Phygital shows, NFT access passes and AR: The tech trends to watch out for this fashion month ➔
- LVMH Integrates Blockchain Technology Intro Luxury Fashion ➔
- How Climate Change is Changing What We Wear ➔
- Fashion Firms Look to Single-Fiber Clothes as EU Recycling Regulations Loom ➔
Media
- TikTok Users Turn to Costco as Their New Fashion Destination ➔
- TikTok Stars Charli, Dixie D’Amelio to Start Own House of Brands ➔
- How Social Media Is Teaching Diversity in The Fashion Industry ➔
- 30 of Beyonce's FIERCEST Instagram Fashion Moments ➔
- ‘RHOA’ star Shereé Whitfield slammed for Shein look-alike clothing line ➔
Events
- You’re Invited to Our Vogue World Screening Party During New York Fashion Week ➔
- Diane von Furstenberg to Host DVF Awards Event in Venice ➔
- Everything You Need to Know About New York Fashion Week Spring 2023 ➔
- All the New York Fashion Week Debuts, Homecomings, and Late-Night Happenings to Know About ➔
- Can Amsterdam Fashion Week find a place on the fashion map? ➔
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