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Over the years, BMF has activated extensively across Asia Pacific, including Greater China, Japan, India, Seoul, Bali, Bangkok, Sydney, and more. |
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With the incredible momentum and growth potential for the APAC region, we’re thrilled to announce the opening of our new office in Hong Kong. As we look toward the Year of the Snake—a time of transformation—this expansion not only strengthens our presence in Asia, but enhances our ability to innovate and grow alongside our valued clients who have supported us over the years, as well as open doors to new ones. |
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Read on to hear from BMF client Tim Sedo, Director of Marketing and Communications at Rosewood Hong Kong, for a roundup of what's happening in hospitality across the region. |
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We wish you a prosperous and successful year ahead! |
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Bruce, Brian, Ed + The BMF Team |
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 | Pulse Check: Marketing in APAC Winkie Wong, Vice President of BMF's APAC office, shares insights on the latest trends, challenges, and opportunities shaping the marketing landscape in the Asia Pacific region. ➔ |
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 | BMF founding partner Brian Feit sat down with Tim Sedo, Director of Marketing and Communications at Rosewood Hong Kong, to discuss his career journey, the evolving hospitality landscape in Asia, and how Rosewood is redefining luxury with a deep sense of place and cultural authenticity. ➔ |
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The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
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 | | BMF Client, Rosewood Hong Kong, has the sweetest obsession in town—and everyone’s talking about it. Hong Kong’s most talked-about treat? Rosewood’s silky, golden custard flans. With a caramelized top and an impossibly smooth wobble, these viral sensations are pure indulgence. Whether enjoyed at The Butterfly Room or taken home in a coveted box, this is one dessert that’s worth every bit of the buzz. Follow @butterflypatisseriehongkong to keep up with the latest and greatest sweet treats and order your very own here. ➔ |
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Photos via Marriott International & Aman |
| Bangkok’s skyline is reaching new heights with two exciting additions to its luxury hospitality scene: The Ritz-Carlton, Bangkok and Aman Nai Lert Bangkok. Set along the prestigious Wireless Road, The Ritz-Carlton, Bangkok is officially open, ushering in a new era of refined elegance. Meanwhile, nestled within the lush Nai Lert Park, Aman Nai Lert Bangkok offers an urban sanctuary, blending Aman’s signature tranquility with contemporary Thai design. Book your stay at The Ritz-Carlton, Bangkok, here and learn more about Aman Nai Lert Bangkok here. ➔ |
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 | | Aritzia launched its Lunar New Year 2025 collection on January 10, featuring exclusive designs by Hong Kong-born illustrator Jessie Wong, known for her culturally rich and imaginative artwork. This limited-edition line blends Wong’s vibrant creativity with Aritzia’s signature cozy essentials, including hoodies, crewnecks, and sweatpants. Celebrate the Year of the Snake in style with this bold collaboration—click here to shop the collection. ➔ |
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 | | New to the Tokyo skyline, Janu Tokyo made its grand debut in March 2024, introducing a bold new chapter in luxury hospitality as the vibrant sister brand of the world-renowned Aman Group. Set in the heart of Azabudai Hills, Tokyo’s dynamic new district, Janu Tokyo redefines urban indulgence with a fresh, energetic spirit. Guests can savor an all-day celebration of Italian flavors at Janu Mercato or immerse themselves in the art of Japanese charcoal cooking at the intimate Sumi. Discover more and plan your stay at Janu Tokyo here. ➔ |
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 | | Art Basel Hong Kong 2025 is back March 28–30, spotlighting 242 galleries from 42 countries with bold art from Asia-Pacific and beyond. From stunning installations to the $50K MGM Art Prize, it’s the year’s must-see cultural event. Discover more and plan your art adventure here. ➔ |
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 | | Loewe's "Crafted World" exhibition lands in Tokyo’s Harajuku from March 29 to May 11, celebrating 179 years of artistry and innovation. Following its Shanghai debut, this immersive showcase highlights Loewe’s evolution, cultural ties to Japan, and iconic craftsmanship. Free admission with advance reservations—click here to discover more. ➔ |
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 | Photo via teamLab Planets TOKYO |
| Japan’s digital art pioneer and BMF partners, teamLab, are bringing their immersive experiences to new heights with newly opened expansions. TeamLab Planets Tokyo now features the interactive Catching and Collecting Forest, where visitors can capture and study digital representations of extinct animals, and the multi-dimensional Athletics Forest, a creative space designed for movement and exploration. With over 20 new artworks, teamLab continues to push the boundaries of art, technology, and play – learn more and book your visit here. ➔ |
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 | | Louis Vuitton and Takashi Murakami celebrated the 20th anniversary of their era-defining collaboration with the launch of their re-edition collection that dropped January 1. Starring house ambassador Zendaya as the face of the campaign, the collection includes over 200 colorful pieces and celebrates with immersive pop-ups in major cities worldwide. Click here to shop. ➔ |
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 | | The Australian Open 2025 is electrifying Melbourne Park from January 12-26! With stars like Iga Swiatek, Aryna Sabalenka, Jannik Sinner, Taylor Fritz, Ons Jabeur, and local favorite Alex de Minaur, the courts are alive with action. Don’t miss the world’s best battle for Grand Slam glory—click here for more information and to watch the games. ➔ |
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The FrequencyWhat We’re Listening To Now. |
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 | | Rosé ended 2024 on a high note with Rosie! Dropping on December 6, her debut solo album features the chart-topping hit 'APT.,' a dazzling collaboration with Bruno Mars. Blending pop-rock anthems and sultry R&B vibes, Rosie stormed to #3 on the Billboard 200, crowning Rosé as the highest-charting female K-pop soloist. Critics may call it a stepping stone, but fans are calling it the perfect way to wrap up the year, and kick off Rosé’s reign as a solo powerhouse in 2025. Click here to listen to the album. ➔ |
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The BeatIntroducing: The Beat by DJ Flash |
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 | BMF has partnered with Flash GEA (jē), NYC’s hottest up-and-coming DJ and genre-blending producer known for having his finger on the pulse of the city’s vibrant music scene. From his electrifying sets at the trendiest venues to his signature mix of big room techno and acid house, @flashgea is the sound selector that major brands and tastemakers are turning to. For this issue of The Pulse, Flash has curated a playlist, giving you a taste of today’s top tracks—listen here. ➔ |
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The DestinationNow Departing... |
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 | | Hong Kong is where tradition meets modernity. Towering skyscrapers frame the iconic Victoria Harbour, while historic temples and bustling street markets tell stories of its rich past. For a change of pace, escape to serene beaches, hike scenic trails, or explore charming outlying islands. Check out our updated Hong Kong travel guide to get inspired. ➔ |
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The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
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 | Photo via People Magazine |
| Lunar New Year 2025 begins on January 29, welcoming the Year of the Snake with charm, wisdom, and strategic energy! This vibrant 16-day celebration lights up with family feasts, dazzling traditions, and lucky red envelopes brimming with good fortune. As the Snake symbolizes intelligence and resourcefulness, it’s the perfect time to embrace new beginnings and seize fresh opportunities. Let the festivities begin. |
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 | | Guess who’s back and breaking records? "Squid Game" Season 2! Released on December 26, 2024, and marking the end of the year on a high note, it pulled in a jaw-dropping 68 million views in just three days. With its thrilling twists and global buzz, it’s the show everyone’s bingeing right now—click here to watch the new season. ➔ |
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| When it comes to influencers shaping global style, Heart Evangelista stands out. From her Filipino roots to dominating international fashion weeks, she’s celebrated for her bold looks, artistic talent, and impactful advocacy. Seamlessly blending art, fashion, and philanthropy, Heart continues to inspire as a creative force and modern style muse. ➔ |
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 | Photo via The Hollywood Reporter |
| BTS star j-hope is hitting the road for his first solo tour, "Hope On The Stage"! Kicking off in Seoul this February, the North American leg features stops in New York, Chicago, LA, and more. Tickets drop January 22 for ARMY members and January 23 for all fans. Don’t miss his epic post-military comeback. Click here to learn more. ➔ |
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Straight from Japan’s denim capital, Kapital blends expert craftsmanship with bold, offbeat designs that turn heads. Think patchwork perfection, reimagined workwear, and effortlessly cool pieces you won’t find anywhere else. Click here to discover the brand and get ready to stand out. ➔ |
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 | | Jakey Pedro is an Australian contemporary artist who transforms everyday moments into vibrant works of art, using bold colors, geometric patterns, and a touch of playfulness. His work blends graphic design precision with creative storytelling, fusing nostalgia with bold, modern energy—making his art impossible to ignore. Click here to discover his work. ➔ |
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 | Photo via Hong Kong Tourism Board |
| Celebrate the Lunar New Year in true festive spirit at Hong Kong’s Flower Markets, running January 23–29. With free entry to 15 lively venues like Victoria Park and Fa Hui Park, these markets are a beloved tradition where people flock to pick lucky blooms, savor tasty snacks, and shop unique New Year treasures. It’s one of the season’s must-do events—don’t miss out and check here for more information. ➔ |
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 | | Experience the dazzling world of iconic Japanese contemporary artist Yayoi Kusama at Melbourne’s NGV International until April 28th. Renowned for her iconic dots and infinity rooms, Kusama’s largest Australian exhibition features 180+ works, including towering sculptures and a brand-new immersive installation. Don’t miss this world-premiere showcase—click here to get your ticket. ➔ |
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The Week in ReviewICYMI... |
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Travel Asia-Pacific Leads The Charge In Luxury Travel Market, Projected To Reach $1.65 Trillion By 2031 ➔ Singapore Named The 'World's Most Powerful Passport' ➔ U.S. Global Entry Is Now Open To Australians ➔ Japan’s Tourism Surge Drives Tokyo Hotel Prices To Record New Highs, Straining Domestic Business Travellers ➔ Hong Kong Airport Sees Yachts, Art As Next Boost For Tourism ➔
Fashion & Beauty Dior Announces Pre-Fall Show In Ancient Kyoto Garden ➔ 7 K-Beauty Trends That Will Be Huge In 2025 ➔ Moda Operandi To Launch Exclusive Capsule With Australian Brand Posse ➔ Exclusive: Loewe’s ‘Crafted World’ Is Heading To Tokyo This Spring ➔ I Went To Japan And Totally Transformed My Sun Protection Routine ➔
Entertainment Sephora Debuts Hulu Series Featuring Chappell Roan, Victoria Monét, Becky G ➔ How The U.S. Music Industry Is (Or Isn’t) Preparing For A TikTok Ban ➔ Asia’s Streaming Market Forecast To Grow 40 Percent To $89B By 2029 ➔ The 2025 Grammys Will Proceed With Wildfire Relief Changes. Here's What To Expect ➔ Justin Baldoni Sues Blake Lively And Ryan Reynolds For $400M In New Step In 'It Ends With Us' Fight ➔
Technology Why Japanese E-Commerce Giant Rakuten Is Betting Big On AI ➔ 'Sadbait': Why Algorithms, Audiences And Creators Love To Cry Online ➔ ‘Physical AI’ Is The Next Frontier For The Artificial Intelligence Cycle. How To Play It ➔ Workjam Unveils AI Chatbot And Live Streaming Tools To Improve Frontline Workforce Management ➔ Apple To Halt Key iPhone Feature In Next Update, Just Days Away ➔
Media Why Is TikTok Getting Banned? What's Behind The Law That Could Shutter The App ➔ After L.A. Fires, Bringing Production Back Has Become More Urgent Than Ever ➔ What Teens Are Saying About Barring Children Under 16 From Social Media ➔
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