| | | At BMF, we believe the most impactful work begins before the moment arrives; identifying where culture is moving before it becomes a headline. |
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| Our teams operate beyond traditional PR frameworks, building campaigns, partnerships, and storytelling strategies that place our clients at the forefront of what's next with nuance, precision, and a distinct POV. |
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| That means understanding how influence moves today: across media, creators, communities, and emerging platforms. It means finding the conversations forming at the edges before they reach the center, and shaping the ones worth having. |
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| This edition of The Pulse reflects that philosophy, and the ongoing evolution of what PR can be when it's driven by culture, not just coverage. |
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| | Pulse Check: The Power Of Modern PR |
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| In an ever-evolving landscape, we tapped BMF’s PR leadership team to share their perspectives on how modern brands build relevance, shape conversation, and create lasting cultural impact. ➔ |
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| BMF Connects With Lisa Kay Smith |
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| Lisa Kay Smith founded The PR Net in 2015 as the communications industry's modern networking hub. Now spanning seven cities, an annual summit, and a global membership of senior agency and brand leaders, the platform has become a go-to for industry intelligence and connection. In conversation with BMF Founding Partner Brian Feit, the two talk earned media's resurgence, the evolving PR skillset, and the enduring value of being in the room. ➔ |
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| | The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
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| Photos via Mandarin Oriental/Sporty & Rich |
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| Photos via Hilton Cancun Mar Caribe All-Inclusive Resort |
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| BMF PR client Hilton Cancun Mar Caribe All-Inclusive Resort is pulling off the ultimate hospitality flex: being fully booked while feeling completely private. This wasn’t accidental, but instead, the result of strategic positioning that prioritizes spatial flow and elevated Mayan wellness over high-volume noise, as Travel Off Path writes. By leaning into holistic luxury, the resort has successfully shifted the all-inclusive narrative from crowded to curated. Skip the lines and reclaim your space by booking a stay here. ➔ |
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| | There is a constant craving for exciting pairings, like Japanese City Pop and a cocktail 51 floors above Tokyo. BMF PR client Andaz Tokyo Toranomon Hills, featured by Forbes, is tapping into that with Tokyo Horizon, a rooftop series at The Tavern Lounge blending live city pop performances from RYUSENKEI and Night Tempo—both widely regarded as pioneers of the city pop revival in the modern era—with avant-garde mixology and skyline views. VIP window seats for Vol. 1 are already sold out, but . Ready for a taste of the unexpected? Book here. ➔ |
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| Photo via NY Liberty/Chloe Dulac |
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| | BMF PR client Canyon Ranch, as stated by Vogue, is an icon and benchmark for wellness resorts. They have redefined the wellness retreat further with Enchant, a multi-day masterclass in longevity and beauty. By gathering 150+ of the world’s most influential tastemakers and VIPs for four days of curated programming at their Tucson location, the brand broadcasts themselves as the ultimate authority in luxury wellness. If you’re looking for some well-deserved rejuvenation, book your transformation here. ➔ |
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| Photo via YouTube.com/Vogue |
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| BMF PR client Spanx owned Met Gala Monday without walking the carpet. Well, they themselves didn’t, but their products did! Amanda Seyfried told Vogue's livestream she was wearing Spanx under her Prada ballgown, unprompted, on camera, to millions. The clip flooded feeds. Meanwhile, days before, stylists prepping looks near the museum reportedly couldn't find a pair within 20 blocks. When the product is so essential that talent names it on the hottest red carpet of the year without being asked, the PR is already done. Be sure to stock up here. ➔ |
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| | The FrequencyWhat We’re Listening To Now. |
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| Photo via Charli XCX UK Store |
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| Charli XCX wiped her Instagram, sat for a British Vogue cover, and dropped one lyric: "I think the dance floor is dead." The dance and electronic world took the bait. John Summit, KLSH, and half the scene fired back. PAPER ran a full investigation, while EDM.com pulled Coachella data to prove her wrong. Weeks later, the single arrived: "Rock Music," featuring distorted guitars over hyperpop production. Then the punchline: "a song called 'rock music' that is not actually rock music…I never said I was making a rock album." A masterclass in provocation-turned-press-cycle before a release date was even shared. Listen for yourself here. ➔ |
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| | That’s Fire By Sir Candle Man 🔥 |
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| | BMF tapped fragrance aficionado Kudzi Chikumbu, AKA Sir Candle Man, for this edition's scent spotlight. We're burning Ernesto by BMF PR client Trudon, a leather and tobacco blend that sounds heavy but lands refined, making for an aroma that Kudzi notes “everyone loves.” The grapefruit and rum lift keeps it from going dark, giving your room depth and energy at the same time. Once you light it, you'll understand the hype. Buy here. ➔ |
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| | The DestinationNow Departing: BMF Hotel Clients |
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| Photo via Andaz Tokyo Toranomon Hills |
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| For this edition of The Pulse, we wanted to do something new. Instead of a city guide built around one destination, we’ve gathered a look at the hotels and resorts the BMF PR team represents around the world. ➔ |
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| | | | Let’s chat about how we can keep your brand in tune with the pulse of culture. |
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| | The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
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| | BMF PR client Loews Hotels just launched Alchemy, a portfolio-wide cocktail program built around house-made tinctures, tableside rituals, and destination-specific menus. In Miami Beach, a white Negroni arrives under a smoke-filled cloche. In Philadelphia, a rosemary Negroni comes in a torched glass with grilled pineapple. In Coronado Bay, a tequila-aloe blend gets a tableside garden essence dropper. Every location interprets the program through its own lens, giving press and influencers a different story at every property. Explore the full portfolio here. ➔ |
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| Photo via Rockefeller Center/Trudon |
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| BMF PR client Trudon, the world's oldest active candlemaker, opened a mirrored boutique in Rockefeller Center's Channel Gardens as its boldest retail move to date. Behind it is new creative director Hugo Ferroux, who spent 12 years at Saint Laurent under Hedi Slimane before joining last year and scrapping the original store concept four days in. "I'm not into quiet luxury. I want things to be seen, smelled, maximalist." When a heritage house hires fashion and puts it on Fifth Avenue, the ambition is sure to draw the right crowd. Read more on that ambition here. ➔ |
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Coming off the high of Ride The Ranch, BMF client Hidden Valley Ranch is sending four "Ranch-bassadors,” or two teams of two HVR loyalists, on a salaried, all-expenses-paid, eight-week trip across Europe this summer. The job is to pair ranch dressing with local dishes, from London to Greece, and document every reaction on TikTok, Instagram, and YouTube. A premise so absurd it has generated its own press cycle since the announcement hit socials; applications may have already closed, but you can follow the expedition here. ➔ |
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| | The fight for public attention usually looks like wheatpastings, poster cases, and tags racing across construction plywood. Renowned visual artist Shimon Attie went the other way. Shuttle and Shake, commissioned by the MTA's Arts and Design program, sits beneath Fulton Center at the convergence of nine subway lines, mirroring the commuters moving above it. Two minutes at the top of every hour, on view through July at the Dey Street Concourse. A reminder that the loudest surface isn't always the one that lands. Find more information here. ➔ |
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| | Audemars Piguet and Swatch have told time at opposite ends of the spectrum… until now. The two Swiss icons paired up to release Royal Pop, a collection of eight pocket watches remixing AP's Royal Oak with Swatch's '80s Pop line. Priced at $400, the collab sent hypebeasts and collectors on a frenzy, with 19 US stores shutting down from the growing chaos and resale prices reaching $6,000 before the launch weekend was over. Just a week ago, Swatch wasn't anywhere near the cultural conversation. Now they've started their own. See more here. ➔ |
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| | The Week in ReviewICYMI... |
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| Travel Who Needs A Travel Agent In The Digital Age? Apparently, More People Than Ever ➔ The Biggest Trend In Luxury Travel Isn't A Five-Star Hotel—It's This Posh Perk ➔ The 16 Most Beautiful Hotels In The World, As Chosen By Prix Versailles➔ App-Driven Birding Attracts Flocks Of Enthusiasts To Colombia ➔
Fashion & Beauty You May Monetise The Bride ➔ See The Best SS26 Campaigns ➔ How F1 Became The Fashion Set’s Favourite Sport ➔ Why Beauty Brands Are Courting Readers, Gardeners And Art-World Insiders ➔
Entertainment Where The Met Gala Really Begins ➔ 'The Devil Wears Prada 2': Inside Disney's Next-Level Marketing Campaign For The Biggest Female-Led Hit Since 'Barbie' ➔ Apple Martin Becomes The Newest Face Of Chloé ➔ Inside Drake's Three-Album 'Iceman' Takeover➔
Technology How Big Tech Took Over The Upfronts ➔ 20 Roles That Will Define High-Performing Communications Teams In The AI Era ➔ TikTok Launches MCP Server To Let AI Agents Run Campaigns ➔ Luxury Briefing: Pinterest's Luxury Pitch Is AI Discovery, Not AI Answers ➔
Media The Return To Long-Form: Why YouTube Is Winning Back Brands ➔ The Chinese App That Puts Instagram To Shame ➔ The Tricky Business Of Dupe-Fluencing ➔ TikTok Introduces Ad-Free Subscription Tier In The UK ➔
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