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Dear Pulse Readers,
If a tree falls in the forest and nobody hears it, did it fall?
Whatever it is you’re marketing, your hard work only pays off once you've connected with the right audience, at the right time. That’s where the undeniable benefit of public relations comes into play. Because earned attention rarely just happens, it’s, well…earned.
At BMF, PR has always been a part of our story, and in many ways, it’s what sets us apart. Since its inception, BMF’s PR department has continuously grown not only size, but in function. Today, we’re proud to announce BMF’s inclusion on ‘The PR Net 100’ list recognizing talent, innovation, and influence in the PR agency world.
For our inaugural PR issue of The Pulse, we’re focusing on narrative-driven campaigns that make headlines.
Stay inspired.
Bruce, Brian, Ed + The BMF Team
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Pulse Check: The Power Of PR
We sat down with BMF PR clients Jackie Summers of Sorel Liqueur, and Justin Moran of The Hidden Sea, to get their POV on the power of PR. ➔
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The New + The Noteworthy
Everything Worth Doing/Seeing/Getting/Booking
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Ask anyone who knows him, and they’ll tell you BMF CEO Bruce Starr is a visionary. He understands the role that PR plays in the marketing mix, which is why BMF was one of the first experiential agencies to bring PR in-house back in 2017. Please join us in celebrating Bruce, who Adweek named Experiential Executive Of The Year earlier this week. ➔
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This week, The PR Net announced its second annual PR Net 100 List, and BMF made the cut. According to The PR Net, the selections recognize “talent, innovation and influence in the PR agency world” – something our teams strive for daily. Read more about why BMF was chosen here. ➔
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As the saying goes “The devil works hard, but Kris Jenner works harder”. Quite literally every.single.thing the Kardashian-Jenner family does becomes news. If you’re looking for a case study in earned media, their rise to fame and the success of their many brands is a great place to start. ➔
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Ye, formerly known as Kanye West, is the king of PR – and knows how to play his cards to stay in the spotlight. Announced in 2020, the partnership between Gap and Yeezy was set to continue through 2026 but abruptly ended when Ye announced he was terminating his contract immediately. Since then he’s made his debut on TikTok and announced several launches of new business ventures – including selling his entire catalog of music. What will he do next? Keep checking the news. In the meantime, snatch yourself the collab here before it’s too late. ➔
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This is BIG – and was buzzed about by everyone. The founder of Patagonia transferred his ownership to a trust and a nonprofit organization with the intent of “earth being the only shareholder.” His $3B business was officially donated to fighting climate change – aligning their audience’s interest with their brand values. If you’ve been under a rock, you can read the official press statement here. ➔
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After the announcement of the death of Queen Elizabeth II, Netflix series The Crown announced they would be suspending filming during the funeral. By showing a sign of respect to their main subject the series remained in fans’ good graces and experienced an unprecedented surge in popularity. Watch the full series here. ➔
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The Frequency
What We're Listening To Now.
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We’re obsessed with BMF Music PR client Alexander Stewart. Boasting an enormous 120MM streams across all platforms, it’s clear that people are catching on quickly. Alexander is absolutely everything. Easily one of the top independent artists to watch for in 2023, the Toronto-born-LA-based pop savant is on fire & never has that been clearer than with the release of the epic vibey ballad "Back To You" out last week! Don’t sleep on this one, listen to the single here. ➔
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The Destination
Now Departing...
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New York is the top tier media market in the US. Check out our editorialized travel guide for NYC here to get inspired for your next trip, or your weekend plans. ➔
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The Sublime
Creators, Innovators, And Cool $#!+ You Should Know About.
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Astrology is trending in pop culture, and brands are linking their goods to zodiac signs to stay relevant. Check out BMF client Sorel’s inclusion in the Virgo's Groove cocktail and make this saporous sip to say a fond farewell to Virgo season. ➔
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There are many ways to build buzz around a brand – the fastest is to go viral. Meme viral. And that's what happened to Kith’s new Fall collection. Modeled by Jerry Seinfeld, the pics kicked up a big fuss with people on the internet – of all generations – and the memes didn’t take long to be created and shared online. All laughs aside, the strategy behind nostalgia, memes and media is ingenious. ➔
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As the Patagonia news story has shown, sustainability is truly a trending topic. BMF’s client, The Hidden Sea taps into this need by removing and recycling 10 bottles of plastic from the ocean for every bottle of wine bought. They recently made their debut on the TODAY Show, garnering attention for all the good they do (and how great their products taste!). ➔
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Last week the clock rolled back to 1985 thanks to NBC’s Quantum Leap activation. With gas prices steadily rising, the clever minds attached to the show took an opportunity to give back to Angelenos by offering 91 cent gas prices. By leveraging ‘newsjacking,’ the stunt paid off as lines stretched around the block and the show’s launch started trending on Google. Read about the stunt here. ➔
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By recognizing the importance of nostalgia when it comes to consumer’s pocketbooks, nearly all major luxury brands have brought sporty sunglasses back to the forefront of fashion. BMF client Sunglass Hut has a unique insight – and selection – into the emerging fashion trend. Take a peek at the inspirational looks here. ➔
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Nearly everyone knows of a few “pandemic babies”. As the world has opened back up, new parents are back to planning trips and looking for a true escape in the process. BMF PR client Loews Hotels has found success, both in market and within media outlets, by addressing the needs of new parents who are traveling with their babies. Not only are they stocking rooms with amenities, but they’re setting up baby gates and even offering baby butlers. Your relaxing stay is guaranteed. Read more about it here and book your stay here. ➔
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The Week In Review
ICYMI...
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Travel
- Finn Partners Acquires Luxury Travel Firms Hawkins International And Maverick Creative ➔
- American Airlines To Introduce Premium Suites With Privacy Doors ➔
- The Top Fall Travel Destination In Each State ➔
- Hospitality Brand PR Strategies For Crisis Management ➔
- MarketInk: Rachel Kay Sells Boutique PR Firm To New York Firm In ‘Match Made In Heaven’ ➔
Fashion & Beauty
- Paul Wilmot Communications Expands With New Office In Nashville ➔
- 5 Fashion Industry Professionals Share How They Got Their Start ➔
- Oda PR Is Hiring A PR Manager To Start Immediately In New York, NY ➔
- What Fashion PR & Communications Professionals Need To Know Today ➔
- Rainbowwave PR Co-Founder Launches New, London-based Agency, Fincham ➔
Entertainment
- Jared Kushner’s Book Blitz Is Straight Out Of The Donald Trump PR Playbook ➔
- PR Firm Splits With Jason Aldean Amid LGBTQ Backlash Over Brittany Aldean's Posts ➔
- Your Move, Hollywood: Are PR People Good Guys Or Bad Guys? ➔
- Addison Rae’s Mom And Yung Gravy Are In A ‘PR relationship’: Sources ➔
- Meghan Markle & Prince Harry Dump US-Based PR Firm Who Helped Extract Them From British Royals In Wake Of Queen Elizabeth's Death ➔
Technology
- How To Use HARO For Link Building And PR ➔
- Artificial Intelligence And The Future Of Marketing ➔
- PR Pros Want To Change The Future Of Their Industry, And AI Could Spark This Transition, Per New Research From Stagwell's (STGW) PRophet And The Harris Poll ➔
- Meet 21 Rising Stars Of Tech Public Relations ➔
- Four Ways That Technology Is Transforming The Public Relations Sector ➔
Media
- The One Big Reason Users Still Log Into Twitter ➔
- Decentralized PR: How Twitter Becomes The Tech Newsroom ➔
- BeReal: What PR Pros Should Know About The Newest Hit Social Media Platform ➔
- 5 Ways Public Relations Can Help You Get Verified On Social Media ➔
- Zuckerberg Interview With Joe Rogan Was Public Relations Propaganda ➔
Events
- Elton John To Perform At White House For Special Concert Event ➔
- Proscenium Founder Gives Insight On The Future Of The Live Events Industry ➔
- Paris Fashion Week: Events Outside Of The Official Calendar ➔
- Who Was At The Queen's Funeral Service - And Who Was Not? ➔
- NYC Kicks Off Yearly Climate Week ➔
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