The Pulse - 04/04/24

Pulse Check: The Commercialization Of Space

Space is the final frontier for humanity, and therefore brand marketing and experiences. We took a look at the state of the space tourism industry, to inspire brands who may want to do some exploring themselves. Read on to hear more about what we found. ➔

Photo via Space Perspective  

SpaceVIP and Michelin-starred Chef Rasmus Munk have joined forces to host a once in a lifetime culinary experience—the first meal at the edge of space. This groundbreaking experience will unfold aboard the Space Perspective Spaceship Neptune, with six passengers savoring an unforgettable meal while witnessing the sunrise against Earth's curvature. Departing from the Kennedy Space Center, the six-hour voyage, priced at $495k per ticket, promises a blend of luxury and scientific wonder. Proceeds from this exclusive expedition will support the Space Prize Foundation, a nonprofit dedicated to advancing gender equity in science and technology. Book your seat and learn more here. ➔

Photo via Warby Parker

As North America eagerly anticipates the total solar eclipse on April 8, Warby Parker, the eyeglass retailer, has unveiled plans to distribute complimentary ISO-certified solar eclipse glasses. This initiative aims to ensure safe viewing for spectators during the celestial event, which will mark the last total solar eclipse visible from the contiguous United States until 2044. Beginning April 1, individuals can visit any Warby Parker retail location to receive up to two pairs of solar eclipse glasses at no charge, subject to availability. Get eclipse ready with Warby Parker here. ➔

Photo via Delta

On April 8, 2024, Delta Airlines will provide an exceptional opportunity for umbraphiles to experience a total solar eclipse from the sky with a special flight from Austin to Detroit. On board Delta Flight 1218 on an A220-300 aircraft known for its large windows, passengers will be treated to premium viewing conditions as they fly directly within the path of totality. Departing from Austin at 12:15 p.m. CT and landing in Detroit at 4:20 p.m. ET, the timing of the flight will maximize the chance for passengers to safely witness the eclipse at its peak. Although this flight will be unique, Delta will also offer prime eclipse-viewing opportunities on five additional routes on April 8, ensuring that passengers across various destinations can enjoy this rare celestial event. Book this ultimate eclipse viewing experience here. ➔

Photo via Snapple

Snapple is marking the rare occurrence of the solar eclipse with a vibrant new juice flavor called Elements Sun. Bursting with the essence of orange, pear, and carrot, complemented by acerola fruit extracts, this vegan concoction radiates the sun's brilliance. Meanwhile, in New York City, Snapple's Solar Speakeasy pop-up event promises eclipse-themed projections and a variety of Snapple delights, including Elements Sun. Whether at the event or during the eclipse's mesmerizing journey, Snapple's Elements Sun adds a burst of flavor to this extraordinary cosmic spectacle. Check out the Snapple Elements Sun here. ➔

Photo via Marriott

Experience the excitement of the 2024 Total Solar Eclipse weekend in Austin's Campus District with an exclusive offer from BMF client Marriott International at participating hotels: AC Hotel Austin-University, Moxy Austin, The Otis Hotel Austin, Autograph Collection. During your stay, enjoy two specialty cocktails from any on-site bar and receive two pairs of solar eclipse viewing glasses for the eclipse. To secure your reservation, redeem the promotional code while booking online here. ➔

Photo via SunChips

As the solar eclipse approaches, SunChips® unveiled a limited-edition flavor, Pineapple Habanero & Black Bean Spicy Gouda, available exclusively during the totality period. Partnering with astronaut Kellie Gerardi, SunChips aims to celebrate this celestial event by offering fans a unique flavor experience. Join the countdown with SunChips for this once-in-a-lifetime event, here. ➔

Photo via Jeni’s Ice Cream

To celebrate the eclipse, Jeni’s Ice Cream has introduced The Punk Stargonaut Collection: a cosmic journey through the galaxy where flavors from alien fruits are captured in vibrant, otherworldly ice cream creations. Each scoop is akin to a melody from a distant star system, evoking a sense of familiarity yet shrouded in mystery. The collection celebrates the universal truth that everyone is connected, regardless of planetary origins. With four pairs of collectible glasses included, customers will be ready to witness the solar eclipse on April 8th in true cosmic style. Order the Punk Stargonaut collection here. ➔

Photo via Instagram @theoriginalmoonpie

MoonPie, the beloved marshmallow sandwich, is gearing up to celebrate the total solar eclipse with a special drop of "Solar Eclipse Survival Kits." These limited-edition "blackout boxes" feature chocolate, vanilla, or banana mini MoonPies, perfect for eclipse watch parties, especially in the path of totality. This promotion follows MoonPie's innovative "Alien Acquisition" campaign, where they became the first brand to advertise directly to aliens. Check out Moonpie’s 2024 eclipse selections here. ➔

Photo via Instagram @sza

Looking for a soundtrack for your eclipse viewing party? SZA’s "Saturn" introduces listeners to a dreamy, otherworldly universe through the song's twinkling melodies and poignant lyrics. Her honesty and transparency shine through in her music, resonating deeply with her audience and solidifying her reputation as an artist focused on genuine expression, rather than fame or attention. Ultimately, each iteration of "Saturn" offers a unique perspective, and is a testament to SZA's dedication to her craft, and her fans. Listen to “Saturn” here. ➔

Photo via Scientific American

The much-anticipated North American total solar eclipse on April 8 is poised to be a spectacle, featuring a totality duration of up to 4 minutes and 27 seconds. Embarking on a breathtaking journey starting in Texas, at 1:27 pm CDT, and reaching its grand finale in Maine, at 3:35 pm EDT, it's poised to captivate millions across America. Communities along the eclipse's path are bustling with excitement, ready to welcome throngs of visitors, and eager to partake in the cosmic marvel. Check out our recommendations for the best places to watch, eat, and drink along the eclipse’s path. ➔

Photo via Wildsam

Wildsam’s “The Moon" is a comprehensive field guide that delves into the captivating realm of lunar exploration, cultural significance, and scientific inquiry. Featuring front-page news coverage, vibrant full-color photos, and insights from iconic figures, this guide offers a rich tapestry of stories from cultural luminaries and writers. Whether you're an eclipse chaser, a history enthusiast, or a science aficionado, the guide promises to illuminate the wonders of Earth's celestial companion like never before. Check out the Wildsam Moon Field Guide here. ➔

Photo via NASA

NASA will launch three sounding rockets during the total solar eclipse on April 8, to study how the Earth's upper atmosphere reacts to the temporary dimming of sunlight. Led by Aroh Barjatya from Embry-Riddle Aeronautical University, the Atmospheric Perturbations around Eclipse Path (APEP) mission aims to investigate disturbances in the ionosphere caused by the Moon blocking the Sun's rays. By launching rockets before, during, and after the eclipse's peak, scientists hope to gather crucial data on ionospheric dynamics, which is essential for improving communication systems. Read more about NASA’s solar eclipse project here. ➔

Preparing for the total solar eclipse on April 8 involves more than just finding a good spot to watch and securing solar glasses. For indigenous communities of North America, it's a deeply spiritual event, steeped in history and reverence for the cosmos. Observing the eclipse spiritually, the Navajo (Diné) community view eclipses as moments of renewal and contemplation, guided by ancient wisdom. When celebrating, there's a solemn tone of respect for the cosmic order and natural laws. Some may observe indoors, while others venture outside with modern safety glasses, but nonetheless, there is an acknowledgment of the complexity of the universe. Read more here. ➔

Photo via Unsplash Nicolai Krämer

Photo via SpaceX

SpaceX targeted Friday, March 29, for a Falcon 9 launch of 22 Starlink satellites to low-Earth orbit from Vandenberg Space Force Base in California. The mission marked the 15th flight for the first stage booster supporting this mission, which had previously launched NROL-87, NROL-85, SARah-1, SWOT, Transporter-8, Transporter-9, and eight Starlink missions. Following stage separation, the first stage was planned to land on the Of Course I Still Love You droneship, stationed in the Pacific Ocean. Starlink, leveraging advanced satellites and user hardware, aims to deliver high-speed, low-latency internet to users worldwide. Find more information on the launch here. ➔

As part of its Sun-ternship program, Days Inn by Wyndham is searching for a sun-and-moon duo who will embark on a once-in-a-lifetime trip to witness the 2024 total solar eclipse from a private helicopter. The duo will travel to San Antonio, Texas, for the big photoshoot on April 8, with a two-night hotel stay and a travel stipend included. They'll also be given a nature and landscape photography course from a photo expert, a Wyndham Rewards Diamond level membership, Days Inn swag, and $5,000 cash each. Stay tuned for winner content here.

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Photo via Wydham

Astronomers are on a quest with the James Webb Space Telescope (JWST) to uncover the secrets of planet formation around young stars. Led by a dynamic team embarking on a cosmic adventure, focusing their gaze on protoplanetary disks encircling stars like HL Tau, SAO 206462, and MWC 758. With the JWST's cutting-edge technology, scientists are aiming to capture the elusive moments of planets being born. For updates and all the latest telescope images, check out the James Webb telescope here. ➔

Photo via Webb Space Telescope

Photo via Sierra Space

Sierra Space is igniting the future with Axelerator™, an innovation hub aimed at propelling defense tech to new heights. Leading the charge is Sierra Space Ghost, a state-of-the-art space delivery system designed to return objects from space to Earth with precision. There's also Spectre, a groundbreaking satellite revolutionizing space operations, and Sierra Black OS, an AI-powered operating system ready to conquer the cosmos. With Tom Vice, Sierra Space's dynamic CEO, at the helm, the company is reshaping the defense sector. Join the excitement at Sierra Space's website here. ➔