The Pulse - 09/08/23

Pulse Check:  Emerging Designers You Need To Know Right Now

You know the big names in fashion – but do you know who the emerging designers are? Check out our hotlist of ‘ones to watch’ and file them away as inspo for future brand collaborations or entertainment marketing strategies.  ➔

Photo via CFDA

September – aka Fashion Month – kicks off in New York before heading to London, Milan, and Paris. The preliminary schedule features 71 confirmed designers. Be on the lookout for first-time additions to the official fashion week schedule including Advisry, Chan Chit Lo, FFORME, Grace Ling, and Sho Konishi. Check out the official NYFW schedule here. ➔

Photo via DKNY

BMF client DKNY’s latest fall campaign is an exploration of the various identities that make up the Big Apple. “For You” is a capsule collection of contemporary urban luxury made for the high-low stylings of NYC streets. The campaign reflects various personality archetypes seen in the cultural epicenter of New York. The faces of the campaign represent the future of fashion and a shift towards identity based sartorialism. View the campaign video here.  ➔

Photo via WWD

Chanel is popping up in Williamsburg, Brooklyn with the LUCKY CHANCE DINER from September 8 to September 10 to commemorate the launch of CHANCE EAU FRAÎCHE Eau de Parfum. Guests will get a booth or saddle up to the counter to explore the brand’s fragrance offerings. Make a reservation here. ➔

Photo via Spanx

BMF client Spanx is a brand made for women, by women. Prioritizing comfort, Spanx apparel is made to make you feel as good as you look. Spanx understands what it takes to be a woman and to juggle multiple things at once – in just a single day. To get you through your days with ease, Spanx has created flattering wardrobe staples so you don't even have to think twice on what to wear. Explore the collection here. ➔

Photo via Musée Yves Saint Laurent Paris

Headed to Paris? Yves Saint Laurent – Shapes & Forms will be running through January 2024 at the Musée Yves Saint Laurent. The exhibition presents forty looks from Yves Saint Laurent ranging from haute couture to ready-to-wear garments in aesthetic and conceptual conversation with German artist Claudia Wieser. Get your tickets to the exhibition here. ➔

Photo via Highsnobiety

Highsnobiety’s ‘Neu York’ initiative is a multimedia celebration that kicks off today. The experience includes events, pop-ups, collaborations with iconic pioneers within art, fashion, music, and gastronomy. Collaborators include hip-hop group De La Soul, staple NY restaurant Sant Ambroeus, CFDA award winner Theophilio, and much more. Learn more here. ➔

Photo via TimeOut

Dreamland Fashion Week in Central Park will set the Guinness World Record for “the largest attendance of a fashion show. On Saturday, September 9 from 3pm at Rumsey Playfield, the public fashion show will spotlight the creations of multi-faceted LA-based designer Marco Marco. Diplo will headline, and the event will feature performances from Blond:ish and LP Giobbi. Along with the performances, the fashion show will be complemented by interactive art installations, pop-ups, and collaborations with multi-media artists. Get your tickets here. ➔

Photo via Spotify

Barbiecore is in full force with Music PR client Jordi who just released her second single “Just A Friend” (which SiriusXM has already declared as ‘Hitbound’). We’re still obsessing over photos from her new release featuring looks from ASOS, Garage, White Fox, Winsor, Golden Goose and AREA. ➔

Photo via Spotify

BMF friend and fashion’s favorite DJ, Mia Moretti, just dropped a new single called Sweet Juju. Mia says: “This track captures the energy of a hot and humid summer night - maybe the night you finally let loose. The night you fall in love, or out of love, or maybe both if the extended edit is playing." Listen here. ➔

Photo via Vogue; Photographed by Kira / Tokyofashion.com

Tokyo is at the forefront of the fashion world, having earned its reputation as a global fashion destination for its eclectic street style and influential designers. Inspired to visit? Check out our recently refreshed Tokyo travel guide here.

Photo via GQ

The streetwear genre has never been more influential. Its strong ties to subculture in fashion-centric cities such as New York, London and Tokyo has kept this category relevant and growing amongst fashionable crowds. Get up to speed on the who’s who of streetwear, whether you’re on the cusp of signing up for your first raffle, or simply refreshing your memory waiting in line before another big drop. Check out this great list that GQ assembled here. ➔

Led by a group of established music and fashion executives, Le PÈRE is a New York-based brand with a fresh approach to collaborations. The brand works with a host of artists and creatives on every collection and establishes a genuine exchange with its creative partners. The result is a brand that lives in the gray area between luxury fashion and streetwear. In the brand’s own words, it’s “a canvas for creatives to express their work through clothing.” Explore Le PÈRE here. ➔

Photo via Le PÈRE

Brain Dead, Jacquemus, and Cactus Plant Flea Market are just a few of the labels supporting Maui On My Mind, a fundraising initiative providing financial relief to those affected by the wildfires burning on the Hawaiian island of Maui. Since August 8, multiple wildfires have displaced thousands of residents on Maui. A Hawaii-based studio, Passionfruit, has launched a collaborative T-Shirt – “Maui On My Mind” – where 100% of net profits will be donated to provide aid to the local communities impacted by the wildfires. Get yours here. ➔

Photo via Hypebeast

The fashion industry is evolving, and AI has been a subject of excitement but also concern.

From design to marketing and sales, AI is able to streamline operations and reach new heights. AI models capable of being trained to predict future sales allow businesses to make more informed decisions about what to stock and when. On the marketing front, AI can analyze data to determine the best marketing strategies and target the right customers. Read more about Artificial Intelligence’s impact on the fashion industry here.   ➔

Photo via Forbes

Tilly Talbot is the first AI fashion designer. Sydney-based Studio Snoop is the first design firm to integrate AI into its daily routine. Both the company and the AI are in the process of mutual learning: “We are now its main source of learning. It provides data or notes that we could not cover on our own. That doesn’t mean that we don’t check its input; we consult and work with it, but it is not our only source, far from it,” explains Talbot. Read more about how Studio Snoop works with AI as a collaborator and team member here.  ➔

Photo via Studio Snoop

Peter Do has quickly become a name to know with his recent appointment as Creative Director of Helmut Lang. Having worked under Phoebe Philo while she was at the helm of Celine, all eyes are on Do. This fall, he is collaborating with Banana Republic for an exclusive capsule that celebrates premium craftsmanship, bringing grounded quality to the masses, pushing Banana Republic into a new era. The collection drops this October in select Banana Republic stores and online. Stay updated on the collection here. ➔

Photo via Peter Do

Photo via adidas Originals

adidas Originals and KSENIASCHNAIDER have come together to present a daring collaboration featuring upcycled garments that blend the Ukranian house’s signature aesthetic with adidas’ instantly recognizable brand codes. Kyiv-based label KSENIASCHNAIDER is known for upcycling second-hand clothing sourced locally in Ukraine. Check out the collab here.  ➔