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As we celebrate Women’s History Month, we reflect on the impact of women across industries. |
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This issue is dedicated to the female leaders, operators, multi-hyphenates, and behind-the-scenes magic makers who deserve recognition. In marketing and communications—where storytelling shapes perception—women play a pivotal role in defining how brands are portrayed, represented, and the narratives they share with the world. |
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At BMF, we are proud to have a substantive female leadership team and to collaborate with brands that champion representation. This Women’s History Month, we’re spotlighting the trailblazers and brands driving meaningful change in their fields. |
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This month and every month, we remain committed to amplifying the voices, stories, and impact of women in our work and beyond. |
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Bruce, Brian, Ed + The BMF Team |
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 | Pulse Check: Women’s Empowerment This Women’s History Month, BMF is celebrating the incredible women in our community—our clients, partners, and friends of the agency—who are shaping the future of marketing. These visionary storytellers and industry leaders are driving innovation, redefining leadership, and creating meaningful change in their respective fields. Read on to hear their powerful perspectives on what it means to empower women in marketing today. ➔ |
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 | BMF Connects With Phylicia Fant Brian Feit sat down with Phylicia Fant, Amazon’s Global Head of Music Industry & Cultural Collaborations, to discuss her journey, the power of cultural storytelling, and how she’s shaping the future of music and brand partnerships. ➔ |
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The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
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 | | BMF client Lilly Pulitzer, known for bold prints and effortless resort wear, celebrates Women’s History Month by supporting female-founded businesses and education initiatives. Their latest Disney collaboration blends timeless resort style with beloved characters, reinforcing their commitment to creativity and community. Read more about their non-profit initiatives here. ➔ |
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 | | BMF client Lamborghini is redefining female empowerment in the high-performance automotive world with its ‘SheDrives’ campaign. As more women join the brand’s elite owners, ‘SheDrives’ celebrates women who embrace speed and luxury. The Esperienza SheDrives, set for October 23-26, 2025, in Palm Springs, offers a three-day blend of high-speed thrills and relaxation, putting women in the driver’s seat. ➔ |
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Photos via Miami City Ballet |
| This spring, BMF client Miami City Ballet brings a fresh, visceral take on Carmen to the stage—reimagined by acclaimed Colombian-Belgian choreographer Annabelle Lopez Ochoa. Renowned for her bold, expressive storytelling and dedication to centering strong female voices, Lopez Ochoa casts a powerful new lens on this iconic tale. With Carmen, she reclaims the narrative, transforming a classic into a celebration of feminine strength, complexity, and resilience. The production runs from April 25 to May 4, 2025, book your ticket here. ➔ |
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 | Photos via The Savvy Working Mom |
| Juggling career, family, and personal time can feel impossible, but it doesn’t have to. In The Savvy Working Mom, Whitnee Hawthorne shares practical strategies to help moms prioritize, delegate, and find balance without sacrificing their peace of mind. Empower yourself to thrive at work and at home on your own terms, pre-order here. ➔ |
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 | Photo via Hot Mess with Alix Earle |
| Alix Earle and Bethenny Frankel bridged generational perspectives on the Hot Mess podcast episode "Margaritas, Money & Men." Frankel shared insights on building her Skinnygirl brand into a multimillion-dollar empire, highlighting the evolving business landscape and the enduring role of women in leadership. Listen here. ➔ |
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 | Photo via Make Work Meaningful |
| Amid shifting workplace dynamics, Wes Adams and Tamara Myles reveal one key driver of success: meaning. Grounded in positive psychology and real-world insights, Meaningful Work shows leaders how to foster purpose through Community, Contribution, and Challenge: boosting engagement, well-being, and productivity. A must-read for creating inspired, high-performing teams. Pre-order here. ➔ |
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 | Photo via The New York Public Library |
| Women’s History Month at The New York Public Library celebrates women’s achievements in literature, history, and activism all March long. With author talks, special exhibitions, and hands-on workshops across NYPL branches, it’s a citywide tribute to groundbreaking women who’ve shaped society. Don’t miss it! ➔ |
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The FrequencyWhat We’re Listening To Now. |
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 | | Looking for the next big artist to add to your rotation? Grammy Award-winning rapper Doechii is taking over playlists with her fearless flow, genre-blending sound, and electrifying performances. From viral anthems to boundary-pushing visuals, she’s redefining hip-hop on her own terms. Stream Doechii’s latest album now. ➔ |
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 | BMF has partnered with Flash GEA (jē), NYC’s hottest up-and-coming DJ and genre-blending producer known for having his finger on the pulse of the city’s vibrant music scene. From his electrifying sets at the hottest venues to his signature mix of big room techno and acid house, @flashgea is the sound selector that major brands and tastemakers are turning to. For this issue of The Pulse, Flash has curated a playlist, giving you a taste of today's top tracks and empowering anthems from women icons in music—listen here. ➔ |
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That’s Fire By Sir Candle Man 🔥 |
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 | BMF has partnered with fragrance connoisseur Kudzi Chikumbu, aka Sir Candle Man, to bring you the scent of the season. His pick this month? Morning Matcha by The New Savant—a women-owned brand shaking up the fragrance world. This matcha-cereal scented candle, with hints of jasmine and fresh grass, is pure nostalgic comfort. Think Saturday mornings: cartoons, a big bowl of cereal, and endless imagination. Founded by Ingrid Nilsen and Erica Anderson, The New Savant is pushing scent boundaries in all the right ways—and Morning Matcha is a total knockout. Shop here! ➔ |
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The DestinationNow Departing... |
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 | | New York City wouldn’t be the same without the incredible contributions of women shaping history, culture, and innovation at every turn. From trailblazing entrepreneurs to legendary artists, their impact is everywhere. Celebrate Women’s History Month by exploring NYC through the lens of women-owned businesses, iconic museums, and inspiring stories. Check out our guide here. ➔ |
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The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
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 | | BMF client Spanx, founded by Sara Blakely in 2000, has revolutionized shapewear and apparel, growing into a billion-dollar brand empowering women. Celebrating 25 years, its For Your Consideration campaign spotlights Spanx as the "Most Worn Designer on the Red Carpet." This Women's History Month, the brand strengthens its support for female entrepreneurs through the Red Backpack Fund, providing grants to women-led businesses. Check out their initiative here. ➔ |
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 | Photos via Pepsico.com, LinkedIn |
| Congratulations are in order for BMF client poppi on their exciting potential acquisition by PepsiCo! We can’t wait to see what’s next for this must-have modern, trailblazing soda brand, led by Founder & Lead Creative Allison Ellsworth, Co-Founder and CPO Stephen Ellsworth, CMO Andy Judd, and their wildly talented teams. Let’s raise our cans and cheers to poppi! Try it here. ➔ |
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 | | Fawn Weaver, CEO of Uncle Nearest Premium Whiskey, is breaking barriers in the whiskey industry. She built the fastest-growing independent American whiskey brand while honoring Nearest Green, the first African American master distiller. She recently launched Nearest Green Tennessee Whiskey, an 84-proof blend for sipping and mixing. Raise a glass to her impact and check out Uncle Nearest here! ➔ |
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 | | Martha Stewart has redefined success in homemaking, business, and media, inspiring generations with her expertise and entrepreneurial spirit. Her 100th book, Martha: The Cookbook, and upcoming NBC show, Yes Chef! (premiering April 28, 2025), celebrates her lasting influence on the culinary world. ➔ |
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 | | Vanity Fair Editor-in-Chief Radhika Jones has redefined modern journalism with diverse voices and bold storytelling. From iconic Met Gala coverage to interviews with trailblazers like Serena Williams, her leadership exemplifies resilience and innovation in publishing. Explore her latest feature here. ➔ |
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The Week in ReviewICYMI... |
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Travel The Women Who Travel Power List 2025 ➔ Windstar Cruises Celebrates Women’s History Month ➔ How India Is Embracing A Surge In Solo Women Travelers, Led By Gen Z ➔ More Canadians Avoid Setting Foot In The U.S., 'Without Even A Connection Or Layover’ ➔
Fashion & Beauty Chantelle Lingerie Releases "Something More" Campaign ➔ Donatella Versace Steps Down: The End Of An Era & Her Most Iconic Fashion Moments ➔ Dove Partners With Bebe Rexha For New Positive Body Image Campaign ➔ ASOS Launches Women’s Sub-Brand Arrange ➔ Female-Founded Fashion & Beauty Brands We Love! ➔
Entertainment Anjula Acharia Is Bringing Empowering Representation To The Corporate World ➔ Meghan Markle Announces Her New Podcast, Confessions Of A Female Founder ➔ Why Oscars And Golden Globes Announcing Their Hosts And Dates Early Helps Awards Season ➔ SAG-AFTRA Affirms Support For DEI As Studios Back Away ➔
Technology Code/Art Fest Marks Ten Years Of Inspiring The Next Generation Of Women In Tech ➔ How Creators Are Licensing Content To Train AI Video Models ➔ Can America’s Tech Mindset Build A Luxury Conglomerate? ➔ Digital Therapists Get Stressed Too, Study Finds ➔
Media Unlocking The Secrets Of The Most Dynamic Women In Business ➔ Melinda French Gates Is Redefining What It Means To Leave A Legacy ➔ 301+ Women-Owned Brands To Shop In 2025 And Beyond ➔ PepsiCo To Acquire Better-For-You Soda Brand Poppi For $1.95 Billion ➔
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