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The Pulse - 11/15/24

BMF, is an award-winning global Integrated Creative Marketing Agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

 

11/15/24

The Pulse: The Friendsgiving Edition

Dear Pulse Readers,

At BMF, we treat our clients and employees like friends and family.

This got us thinking about friendship from a marketing perspective: the relationships consumers have with brands. Built on trust and loyalty, these connections are rooted in shared values, emotional bonds, and a sense of community—just like real friendships. Sometimes these relationships are wonderful, but sometimes, they can be rocky, even with periods of estrangement. Friendships take maintenance and generosity and so many things. Community building isn’t always easy.

As we enter the busy holiday season, a crucial time for many to be in the black, we’re reflecting on what it means to cultivate brand friendships, because we all have relationships with brands as consumers, let alone as marketers. Brands represent collective societal hopes and desires that fuel the holiday dreams for so many.

Read on for our thoughts on building lasting connections—between brands, agencies, and consumers.

Happy Friendsgiving, and a festive season ahead.

Stay Inspired.

Bruce, Brian, Ed + The BMF Team

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The Week in Review

ICYMI...

Travel

  • Why Travel Planning With Friends And Family Starts With Snapchat

  • How To Capture The Beauty Spend Of Gen Z Travellers

  • Move Over Black Friday: Consumer Interest In ‘Travel Tuesday’Soars

  • In the Mexican Caribbean, SLS Hotels Opens Its First All-Inclusive


Fashion & Beauty

  • Whoopi Goldberg Is the Newest Face of AMI

  • 2025’s Hottest Trend? Living Longer

  • Philip Lim Is Leaving Philip Lim

  • Dior Beauty Brings Back Miami Aventura Holiday Pop-up

  • L’Oréal And The Louvre Tell The History Of Beauty Through Art


Entertainment

  • Grammys Snubs And Surprises: Charli XCX Levels Up, Beyoncé Spreads Out And The Beatles Persist

  • Travis Kelce And Patrick Mahomes' Homes Were Broken Into Just Days Apart

  • The End Of ‘Yellowstone’? What Is Known About The Season 5B Episodes

  • Charli XCX To Host "Saturday Night Live" For The First Time

  • The Office's Kate Flannery Defends John Krasinski's Sexiest Man Alive Win


Technology

  • This Tool Uses Gen AI To Create Digital Product Passports In Seconds

  • Bluesky Has Added 1 million Users Since The US Election As People Seek Alternatives To X

  • AI Can Now Authenticate Sneakers By Their Smell

  • Wishi Styling Platform Links With Amazon Fashion


Media

  • Reader’s Stories Of Love And Friendship Across Political Divides

  • Mark Zuckerberg Just Dropped A Single With T-Pain / Mark ‘Z-Pain’ Zuckerberg Did A Cover Of ‘Get Low.’

  • Market Slams Sweetgreen For Stealing Kale Camo Print Collaboration Idea

  • Beyoncé Leads The 2025 Grammy Noms, Becoming The Most Nominated Artist In The Show’s History