|
| | | | But the party doesn’t stop there. As we always advise clients: Pride is 365 days a year. |
| As an NGLCC-certified agency, we're honored to work with brands on meaningful programs that reflect and engage the community all year long. |
| As this issue lands at the end of Pride Month, we’re looking back, looking ahead, and spotlighting changemakers, advocates, and allies – the creators, voices, and brands that uplift the community not just during Pride, but year-round. |
| So whether you’re plotting your NYC weekend, heading to Fire Island, or celebrating in your own way – read on for our roundup of all things Pride. |
| | | | |
| | Pride is more than a month. Pride 365 means year-round support for LGBTQ+ communities through partnerships, inclusive hiring, authentic storytelling, and consistent action. True impact comes from everyday commitment — not just visibility. Here are 5 ways brands can show up beyond June. ➔ |
|
|
|
|
|
|
|
|
|
|
| | |
| BMF Connects With Andrew Greene |
| Brian Feit sat down with Andrew Greene, Chief Revenue Officer at Housing Works, to talk about his path to mission-driven leadership, the power of authentic LGBTQ+ representation, and how Housing Works continues to innovate. ➔ |
|
|
|
|
|
|
|
|
|
|
| | The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
|
| | BMF was proudly the creative force behind LA Pride’s Pride Village 2025, transforming Hollywood Blvd into a vibrant, open-air celebration of LGBTQIA+ joy, culture, and community. With immersive brand activations, local vendors, and a mainstage pulsing with performances, this year’s Pride Village was bigger, bolder, and more unapologetically prouder than ever. Check out the recap here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
| Photo via Moxy NYC Chelsea |
| BMF client Moxy Hotels turned up the energy for Pride Month 2025 with “Moxy’s Got Pride”, a citywide celebration across its five NYC locations. From rooftop parties and drag bingo to curated Pride packages featuring “Gay Water" and walking tour tickets, the brand blended bold style with meaningful impact. Each Moxy activation championed inclusivity, nightlife, and unapologetic self-expression. Explore the giveaways and book your stay at Moxy Chelsea here. ➔ |
|
|
|
|
|
|
|
|
|
|
| | BMF client Calvin Klein’s 2025 Pride campaign made a bold, intimate statement, spotlighting LGBTQ+ model and actor Cooper Koch in a minimalist visual story that celebrates identity, authenticity, and confidence. The limited-edition collection features vibrant reworks of CK essentials. The brand also reaffirmed its long-standing commitment to LGBTQIA+ equality with donations to The Trevor Project and the Transgender Legal Defense & Education Fund. Shop and learn more about the collection here. ➔ |
| |
|
|
|
|
|
|
|
|
|
|
| Photo via The New York Times |
| NYC Pride 2025 is calling us to Rise Up: Pride in Protest, honoring the spirit of the first Pride March in 1970 and the legacy of the Stonewall Riots. On June 29, the streets of Manhattan will be filled with millions marching in solidarity, resistance, and celebration. From powerful Grand Marshals to vibrant community voices, this is more than a parade. It’s a movement. Want to take it all in? The Grandstand offers a front-row seat to history in motion. Join the movement or get your Grandstand tickets here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
| Photo via The Ritz-Carlton |
| BMF client The Ritz-Carlton, San Francisco adds a sweet twist to Pride with a vibrant afternoon tea experience every weekend in June. Guests kick things off with a Champagne toast and premium tea, followed by a colorful spread of seasonal bites and desserts like Funfetti Scones, “Love Shack” Linzers, and Rainbow Love Cake. Sip the limited-edition Hermana cocktail, a tribute to Castro, for a taste of history with your pastry. $98 per guest, 2–4 PM, weekends only. Reserve the experience today here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
| Photo via Hard Rock Hotel New York |
| BMF client Hard Rock Hotel New York turns up the volume on Pride with its Love Out Loud package, available through June 30. Guests receive a limited-edition speaker, $75 food & beverage credit for Sessions or RT60 Rooftop, plus VIP access to the in-room Crosley Wax® record player experience. Celebrate love, music, and Pride in the heart of Manhattan. Learn more here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
| | Levi’s 2025 Pride collection, Meet You In The Park, celebrates queer joy, safe spaces, and the power of community. Inspired by liberation symbols and created with the GLBT Historical Society, the collection reclaims icons like the pink triangle with bold pride. Featuring standout pieces and custom patches by artist José Luis Sanabria, the campaign highlights real voices from the LGBTQIA+ community. Levi’s supports with a $100,000 donation to Outright International. Shop the collection in select stores and online here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
| | Apple celebrated Pride Month 2025 with its Pride Edition Sport Band, a vibrant tribute to LGBTQ+ pride and self-expression. Featuring bold rainbow colors and thoughtful design, the band became a symbol of support for the community. Beyond style, Apple reinforced its commitment by partnering with LGBTQ+ organizations and promoting inclusivity through its products and messaging year-round. Get yours here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
| | LadyLand Festival returns to Brooklyn TONIGHT! Headliners Cardi B and FKA twigs lead a lineup packed with queer icons like Pabllo Vittar and Sukihana across three stages. Curated by Ladyfag, this 21+ event celebrates music, dance, and queer culture in a vibrant, inclusive setting. Tickets are live now. ➔ |
|
|
|
|
|
|
|
|
|
|
|
| Photo via The Rooftop at Pier 17 |
| The City Girls standout artist JT hits The Rooftop at Pier 17 on June 28 for a Pride Month blowout, joined by TiaCorine and DJ MikeQ. All ages, rain or shine, with skyline views and Seaport vibes. Doors open at 6 PM and tickets are selling fast! Expect high energy, waterfront views, and a crowd ready to celebrate Pride in style. Buy tickets here. ➔ |
|
|
|
|
|
|
|
|
|
|
| | The FrequencyWhat We’re Listening To Now. |
|
| Photo via UDiscover Music |
| Reneé Rapp is set to drop her highly anticipated sophomore album BITE ME on August 1, 2025. The lead single “Leave Me Alone” launched in May with a rebellious music video that debuted at the American Music Awards, signaling a fearless new era. Fans can pre-order now, as Reneé continues to push boundaries and deliver a vibrant soundtrack for embracing your true self. Pre-order here. ➔ |
|
|
|
|
|
|
|
|
|
|
| | |
| BMF has linked up with Flash GEA (jē), NYC’s breakout DJ and genre-mixing producer with a cult following and a sound that’s lighting up the city’s most iconic rooms. Known for blending big room techno with gritty acid house, @flashgea is the go-to selector for brands, tastemakers, and underground heads alike. For this edition of The Pulse, Flash has curated a playlist, giving you a taste of today’s top tracks—listen here. ➔ |
|
|
|
|
|
|
|
|
|
|
| | That’s Fire By Sir Candle Man 🔥 |
|
| BMF tapped fragrance tastemaker Kudzi Chikumbu, aka Sir Candle Man, for our Pride 365 scent spotlight. We're burning Wild Berry and Absinthe by 228 Grand Street Candle Co, a bold blend that’s as vibrant and layered as Pride itself. Juicy blackberry and apple meet the warmth of saffron and the intrigue of star anise, creating a scent that’s both uplifting and mesmerizing. The candle’s creator, Kendal Brown, is an out-and-proud minister whose Virginia roots and radiant spirit shine through each pour. His mission? To uplift lives, one beautifully crafted candle at a time. ➔ |
|
|
|
|
|
|
|
|
|
|
| | The DestinationNow Departing... |
|
| | Just an hour from NYC, the LGBTQIA+ communities of Fire Island Pines and Cherry Grove are renowned international resort destinations. Known for its car-free streets, sandy beaches, and iconic queer history, this laid-back barrier island offers scenic boardwalks, small towns, and a welcoming, carefree vibe. Check out our refreshed guide here. ➔ |
|
|
|
|
|
|
|
|
|
|
| | | | Let’s chat about how we can keep your brand in tune with the pulse of culture. |
|
| |
|
|
|
|
|
|
|
|
|
| | The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
| | Antoni Porowski continues to champion LGBTQ+ visibility with warmth and authenticity this Pride Month. The Queer Eye star partnered with organizations like The Trevor Project to amplify mental health resources for queer youth, while using his platform to spotlight queer-owned food and lifestyle brands. Whether through heartfelt posts, community events, or cooking up comfort on screen, Antoni blends advocacy and love into all his content. ➔ |
| |
|
|
|
|
|
|
|
|
|
|
| | The New York Mets lit up Citi Field for Pride Night 2025, celebrating the LGBTQIA+ community with a powerful blend of sport, solidarity, and self-expression. From special-edition merch to in-game tributes, the night served as a reminder of how major league moments can champion inclusivity on and off the field. Additionally, the mets social media icons have remained pride themed all Pride Month long! ➔ |
|
|
|
|
|
|
|
|
|
|
| Josh Helfgott lit up Pride Month 2025 with his signature blend of education and empowerment. Known for his viral “Gay News” segments on TikTok, Josh dedicated June to sharing daily LGBTQ+ history, spotlighting queer heroes, and breaking down current issues with clarity and compassion. With over 5 million followers on TikTok and a growing cross-platform presence, his content doesn’t just celebrate Pride, it’s educating a new generation on how to protect it. Watch his videos here. ➔ |
| |
| |
|
|
|
|
|
|
|
|
|
| | Zaya Perysian used Pride Month 2025 to spotlight trans joy, resilience, and progress. Through personal updates, legal battles with Trump, and advocacy content, she brought 4.9M followers into her journey, culminating in her appearance on TikTok’s Trans Healthcare fundraiser. Her voice wasn’t just visible; it was vital. Watch the content here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
| | Former NFL player Carl Nassib brought power to Pride Month by joining The Pivot Podcast, mixing vulnerability, humor, and purpose. He revisited the pivotal moment with his uncle and a locker-room realization that acceptance was real. With ongoing Trevor Project work and mentor-driven outreach, Nassib’s stand became more than a moment; it was and continues to be a movement. Watch the episode here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
| Photo via Fergus Greer, Leigh Bowery Session I Look 2 1988 |
| Tate Modern’s bold 2025 exhibition–‘Leigh Bowery!’–celebrates the radical life and work of Leigh Bowery–Australian artist, club icon, designer, and provocateur. From 1980s London nightlife to high art, Bowery’s flamboyant performances and boundary-pushing looks helped redefine beauty, gender, and self-expression. Featuring rare pieces, iconic collaborations, and immersive moments, the show invites you to step into Bowery’s vivid universe. Book your visit here. ➔ |
|
|
|
|
|
|
|
|
|
|
| | The Week in ReviewICYMI... |
| Travel Chicago Is One Of The Top Pride Month Destinations For 2025, Per Airbnb ➔ Bangkok's Pride Is One Of The Largest In Asia—And It's Attracting LGBTQIA+ Travelers From Around the World ➔ Cologne Leads A Global Wave Of Pride Travel As Gen Z And Millennials Flock To Bogotá, Chicago, Mexico City, And Milan For Vibrant Cultural Celebrations ➔
Fashion & Beauty The Year Pride Went Beige ➔ Levi’s Looked To An Early Symbol Of LGBTQ+ Liberation For Its 2025 Pride Collection ➔ Haus Labs By Lady Gaga Partners With Sephora For ‘We Belong To Something Beautiful’ Pride Month 2025 Initiative ➔ Shop Pride 2025 Brand Collections From Levi's, Pura Vida And More ➔ Lynn Loves Jewelry: Multicolored Creations To Show Up for Pride Month ➔ ‘Femme Fashion Is Hard To Spot And Harder To Master’: Here’s How To Dress For Women This Pride ➔
Entertainment Madonna Stuns In Braless Bed Photoshoot To Celebrate Pride Month ➔ Pride 2025: How Celebrities Are Celebrating ➔ Ahead Of Her Worldwide Pride Festival Tour, Kim Petras Drops New Jewelry Collab Supporting LGBTQ+ Youth ➔ INTERVIEW: LGBTQ+ Folk Artist Rachael Sage On Radiant New Single ‘Just Enough’ And Pride Month ➔
Technology This Year, Overwatch Celebrating Pride Is More Important Than Ever ➔ Why It Suddenly Seems Like Every Celebrity Has Their Own Mobile Network ➔ The Music Industry Is Building The Tech To Hunt Down AI Songs ➔ Meta Announces Oakley Smart Glasses ➔
Media Gen Z And Millennials Drive Searches For Global Pride Celebrations ➔ American Eagle Released Pride Collection In Collaboration With LGBTQ+ Influencers ➔ Advocate Originals to Launch On Hulu For Pride Month ➔ 6 Social Media Trends Defining Gen Z's Shopping Behavior ➔
|
| |
| |
|
|
|
| |
|
