|
|
|
With a new season comes a renewed sense of possibility—and in marketing and communications, newness is everything. |
|
In a culture that moves faster than the speed of a swipe, staying relevant means staying fresh. |
|
Whether it’s breakthrough innovation, unexpected collaborations, rising talent, or heritage reimagined, the brands that win are the ones constantly evolving—and inviting their audiences along for the ride. |
|
In this edition, we’re celebrating the spirit of renewal that we feel this time of year, and we’re looking at brands making a splash with something NEW! |
|
From boundary-pushing creators to PR-led storytelling, bold launches, and immersive experiences, consider this your look at what’s new—and what’s next. |
|
Because if you’re not shaping what’s next, you’re already behind. |
|
|
Bruce, Brian, Ed + The BMF Team |
|
|
|
 | Pulse Check: The Power Of Newness |
| Tomas Seefried, BMF’s SVP of PR & Partnerships, shares his perspective on why “newness” matters in today’s fast-moving media landscape. From shifting consumer expectations to the evolving role of culture in brand strategy, he unpacks the trends, tensions, and opportunities shaping how brands connect, create, and stay ahead. ➔ |
|
|
|
|
|
|
|
|
|
|
|
|
|
 | BMF Connects With David Stark |
| BMF Founding Partner Brian Feit sat down with David Stark, Founder & Chief Creative Officer of David Stark Design + Production, to talk about his evolution from fine artist to creative powerhouse, the realities of building ideas that resonate in today’s branded world, and why being a great waiter might just be the ultimate design training. ➔ |
|
|
|
|
|
|
|
|
|
|
|
|
The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
|
 | | While she’s no stranger to the fragrance game, Paris Hilton continues to innovate with every drop. In partnership with BMF client Parlux, she’s unveiling her 30th fragrance—Iconic. Drenched in crystal pink glam, the scent is bold, feminine, and unmistakably Paris. And for the first time ever, Paris Hilton Fragrances is teaming up with Ulta Beauty hitting shelves on April 20. Shop Iconic’s online pre-release here! ➔ |
|
|
|
|
|
|
|
|
|
|
|
 | | BMF Client, Nuance Audio, is a new take on hearing support—stylish eyewear that doubles as discreet audio enhancement. Designed for those with mild to moderate hearing loss, they look like everyday glasses but use directional mics and smart tech to amplify speech and reduce noise. It’s a breakthrough that redefines what hearing devices can look and feel like—no stigma, just seamless support built for modern life. Learn more about his new invisible hearing solution here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
|
Photo via Universal Pictures |
| Landing in theaters June 13th, BMF Client Universal Pictures live-action How to Train Your Dragon—reimagines the beloved classic for a new generation. As Hollywood continues to breathe new life into iconic IPs, this release proves that nostalgia still soars when approached with intention, heart, and a fresh creative lens. Check out the trailer here! ➔ |
|
|
|
|
|
|
|
|
|
|
|
 | Photos via Executive Traveler |
| Air France is turning heads in the aviation world with the reveal of its reimagined La Première suites—ushering in a new era of luxury in the sky. With spacious seating that transforms into a fully flat bed, Jacquemus custom sleepwear, and luxury skincare, it’s made for travelers who want to sit back, relax, and arrive in style. Debuting this spring on the Paris–New York route. Click here to book your trip. ➔ |
|
|
|
|
|
|
|
|
|
|
|
 | Photo via The New York Times |
| Dubai’s Museum of the Future is a global showcase of what’s next—where technology, design, and imagination come together to shape bold new realities. From AI-curated exhibits to its futuristic parametric form, every detail is built to spark discovery. A destination where innovation isn’t just on display—it’s constantly evolving. Get tickets here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
 | | Zero-proof cocktails are having a moment, offering a fresh, sophisticated way to raise a glass—minus the alcohol. With brands like De Soi and Three Spirit leading the way, and Soho House rolling out curated booze-free menus, these drinks are anything but boring. Designed for today’s social scene, they prove that newness often comes from rethinking the familiar. ➔ |
|
|
|
|
|
|
|
|
|
|
|
|
The FrequencyWhat We’re Listening To Now. |
|
 | | Swedish maestro Jay-Jay Johanson returns with “How Long Do You Think We’re Gonna Last?,” the first single from his 15th album, out this spring. Blending soft piano, electronic textures, and melancholic vocals, it lingers long after it ends. Fresh off major collaborations and global tours, Johanson’s evolution continues. Stream it here! ➔ |
|
|
|
|
|
|
|
|
|
|
|
|
|
 | BMF has partnered with Flash GEA (jē), NYC’s hottest up-and-coming DJ and genre-blending producer known for having his finger on the pulse of the city’s vibrant music scene. From his electrifying sets at the hottest venues to his signature mix of big room techno and acid house, @flashgea is the sound selector that major brands and tastemakers are turning to. For this issue of The Pulse, Flash has curated a playlist of the newest beats right now, giving you a taste of today’s top tracks—listen here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
|
That’s Fire By Sir Candle Man 🔥 |
|
 | BMF has partnered with fragrance connoisseur Kudzi Chikumbu, aka Sir Candle Man, to bring you the scent of the season. His pick for newness? The NEFT Vodka Candle—a fresh take on the oversaturated world of liquor-inspired candles. Inspired by NEFT’s premium vodka and its signature recyclable barrel, the scent is bright with crisp vetiver, grounded by a smoky, woody base that’s warm and, in Kudzi’s words, “woofy.” It smells like a spiced craft cocktail—minus the hangover. Bold, innovative, and ready to make you raise a glass—this candle is worth toasting to. Shop here! ➔ |
|
|
|
|
|
|
|
|
|
|
|
|
The DestinationNow Departing... |
|
 | | Riyadh is a city where tradition meets transformation, blending its rich history with a future brimming with innovation. From groundbreaking architecture to vibrant cultural hubs, Riyadh is redefining the boundaries of progress. Explore the city's dynamic energy through its rising modern art, and bold vision for the future. Discover Riyadh’s journey of newness here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
|
| | Let’s chat about how we can keep your brand in tune with the pulse of culture. |
|
| |
|
|
|
|
|
|
|
|
|
|
|
The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
|
 | Photo via Parametric Architecture |
| The Line—Saudi Arabia’s bold linear city project—is redefining what a city can be. Spanning 170 km with no cars, streets, or carbon emissions, this mirrored megastructure offers a radical rethink of urban life: compact, connected, and sustainability-led. More than a development, it’s a visionary model for how we might live, move, and build in the future. Discover the new era here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
 | | Duran Lantink is turning heads—and rewriting the rules of the runway. His FW2025 collection pushes boundaries with surreal silhouettes, gender-fluid tailoring, and unexpected materiality, from anatomical illusion tops to head-to-toe animal prints. Known for radical upcycling and deconstructed luxury, Lantink work challenges tradition and continues to redefine what belongs on the runway—and who gets to wear it. Check out the brand here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
 | | At CES 2025, the future of driving pulled up in full force — AI copilots that anticipate your needs before you even speak, holographic windshields that turn dashboards into digital playgrounds, and interiors designed to feel more like luxury lounges than vehicles. In a world where the car is no longer just a way to get from point A to B, automakers are reimagining the ride itself as a curated, intelligent, always-on experience built to move with you. Read about it here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
 | | At SXSW, Alaska and Hawaiian Airlines unveiled a joint activation spotlighting their upcoming merger and commitment to tech-forward travel. The experience leaned into AI integration from personalized trip planning to baggage innovation, giving a glimpse into the new frontier of air travel where innovation meets island hospitality. It’s a fresh take on the flying experience, grounded in connection, efficiency, and a reimagined passenger journey. Learn more here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
 | | Coors Light’s recent Times Square billboard featuring the word “refershment” wasn’t a mistake—it was a masterclass in modern marketing. Blaming the typo on “a case of the Mondays,” the brand leaned into intentional imperfection to spark conversation and break through the noise. In a landscape dominated by polished perfection, this kind of playful, self-aware move feels fresh—and unforgettable. Check them out here. ➔ |
|
|
|
|
|
|
|
|
|
|
|
|
The Week in ReviewICYMI... |
|
Travel Thailand Set To Launch Revolutionary New Digital Form For All Foreign Travelers, Starting Soon ➔ In Fiji, These Hotels Put The Guests To Work (In A Good Way) ➔ Alaska Airlines To Launch Trans-pacific Service With Hawaiian ➔ The Dorchester Brings Michelin-Star Flair To Hotel Bel-Air With An Alain Ducasse Restaurant Collaboration ➔
Fashion & Beauty Zac Posen’s Gap Studio Collection Brings Under-$300 Red Carpet Fashion To The Mall ➔ Patrick Ta Shares Why His New Body Care Line Will Be The Next Internet-Breaking Release That Delivers An ‘Instant Gorgeous Glow’ ➔ John Cena Turns Beauty Influencer For Neutrogena ➔ 10 Men USA To Launch, With Stylist, Creative Director Dan May As Editor ➔
Entertainment Miley Cyrus’s New Visual Album Is An Archival Fashion Dream ➔ Dark Comedy Sirens Will Come Calling This Spring ➔ The Beatles Movie Cast Confirmed: Harris Dickinson, Paul Mescal, Barry Keoghan, And Joseph Quinn ➔ The Best Music Festivals Of 2025, From Coachella And Stagecoach To Gov Ball And Beyond ➔
Technology TikTok Creators, Partners Remain Optimistic Ahead Of App’s Second Ban Deadline ➔ How AI Is Already Changing Marketing ➔ Runway Says Its Latest AI Video Model Can Actually Generate Consistent Scenes And People ➔ Figure Skating Embraces The Future With New Technology, Modern Concepts To Engage Athletes And Fans ➔
Media ‘Mean Girls,’ ‘Clueless’ And ‘Emily In Paris’ Get The Body Art Treatment With Inked By Dani’s New Collab ➔ Jeff Bezos And Lauren Sánchez’s Wedding Is Going To Be Huge ➔ How Gen Z Is Shaping What Meaningful Work Looks Like For All Workers ➔ Lauryn Bosstick’s The Skinny Confidential Is On A Mission To Make ‘The Birkin Bag Of Toilet Paper’ ➔
|
|
|
 |
|
