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Dear Pulse Readers,
Since its inception BMF has leveraged integrated marketing to meaningfully impact our clients’ business. While we’ve made a name for ourselves in experiences, and that’s not going away (what can we say? people love a party), clients find value in the turn-key solutions our in-house PR, influencer marketing, and strategy & creative services departments provide.
Stay tuned for a major announcement from us in the coming weeks. Hint: we’re getting ready to double down on our commitment to providing best-in-class integrated marketing & communications services, expanding our offerings – all while maintaining the agility, creativity, and cultural pulse clients have come to expect from us as an independent creative marketing agency. More to come!
Read on for insights on why integrated marketing and communications matter, and explore the power of an integrated approach.
Stay inspired.
Bruce, Brian, Ed + The BMF Team
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Pulse Check: Integrated Marketing & Communications
Hear our thoughts on why integrated marketing matters. Get our POV here. ➔
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The New + The Noteworthy
Everything Worth Doing/Seeing/Getting/Booking
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Golf wear isn't just made for the course anymore – it’s speaking to a new frontier of players and their lifestyles. Best example is PXG, who is teaming up with singer-songwriter and actor Nick Jonas to create inclusive, all-around golf styles that are just as functional on the course as they are getting drinks with friends. If you’re curious to see more, sign up to see their capsule collection at the BMF-produced Soho Pop-Up on 11/15. ➔
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Let’s be honest, Mayo isn’t considered the sexiest condiment. Yet, Kraft teamed up with Juicy Couture to release a multi-channel campaign and fashion collaboration dubbed The Smooth Lover’s Collection. The campaign consists of OOH, social media, and influencer activations, including paparazzi-style photos and videos, galvanizing consumers across audience segments and channels. Get the nostalgic tracksuit here. ➔
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Swiss watches are synonymous with luxury and elegance, but F&B? With their Reverso 1931 Café pop-ups, opening across the globe, Jaeger Le-Coultre is set to expand the world of luxury timepieces. To celebrate more than 90 years of the Reverso, a watch that is considered an icon of Art Deco design, the spaces will immerse you in a journey through the Vallée de Joux, with tailor-made pastries by French chef Nina Métayer, the 1931 Alphabet, specialty lettering created by artist Alex Trochut, and more. Find your nearest location and explore the multi-sensory experience here. ➔
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#sorrynotsorry is Old Navy’s holiday theme, encouraging shoppers to unapologetically celebrate the holidays whenever they want to – even if that’s almost two months too early. For their campaign they brought out the big guns with an exclusive performance starring the Radio City Rockettes and a new TV spot starring recent Emmy winner Jennifer Coolidge. ➔
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On November 1st, fashion house Burberry launched its latest collaboration with video game Minecraft. ‘Burberry x Minecraft’ immerses both gamers and fashion lovers alike in a fully branded experience. The collaboration includes an in-game adventure, capsule collection and real-world experiences. Adventure awaits here. ➔
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Who said fast food couldn’t be Michelin-star worthy? Well, Shake Shack is proving it can be by teaming up with Enrique Olvera, the owner and Chef fifth-ranked restaurant in the world, Pujol. Shake Shack and Chef Olvera will indulge guests by delivering the best of both worlds in this one-of-a-kind for a three-course dinner dining experience. Find tix for NYC here and LA here. ➔
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BMF PR client The Hidden Sea partnered with like-minded, mission-driven Zero Co to create the world’s newest Egyptian Pyramid, with just one not so subtle difference from those of the past… it’s made entirely from recycled plastic. The 32-foot-tall and 39 foot wide structure marks the jaw-dropping start of Zero Co’s 100YR CLEANUP, an initiative to fund large-scale cleanups for the next 100 years. Read more about it here. ➔
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The Frequency
What We're Listening To Now.
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BMF Music PR client Sam Pounds grew up in a small rural town in North Carolina. He quickly became acquainted with quartet gospel music through his Grandma Ruth. She would have Sam sing and play instruments every Sunday night for her guests starting at the age of three. This introduction to playing drums, piano and guitar while performing music early in his adolescence solidified Sam’s musical journey. His early inspirations included Little Richard, Lenny Kravitz, Sam Cooke, and James Brown collectively combined and infused into his signature sound which can be heard on his new tracks “She Get It From Her Mama” & “Preacher’s Daughter”. View the video HERE. ➔
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The Destination
Now Departing...
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Few cities can claim to be a mecca for the advertising & marketing industry, but London is one of them – that’s one of the many reasons BMF has an office there. If you’re looking for inspiration for your weekend, or your next trip to London, check out our updated London travel guide. ➔
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The Sublime
Creators, Innovators, And Cool $#!+ You Should Know About.
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According to a recent survey, 64% of vegans wish they could eat bacon. Oscar Mayer responded with their latest social campaign, ‘Don’t BacOn, BacOff’ where they asked followers to abstain from eating the ‘gateway meat’ on World Vegan Day in order to win a lifetime supply of Oscar Mayer Hardwood Smoked Bacon. Followers also saw the brand remove all traces of bacon from paid media & social media accounts in an effort to reduce ‘temptation’. Check it out here. ➔
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Bumble recreated the Emmy award-winning Apple TV+ comedy Ted Lasso’s fictitious dating app: Bantr. Bantr Live reflects the same dating journey as the show, pairing users for three-minute conversations where no photos or profile details will be shared. Additionally, Bumble members will have access to redeem a free two-month trial to Apple TV+ to catch up on episodes and drive streaming. Start chatting every Thursday here. ➔
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Jason Momoa takes his job as Aquaman very seriously — even off camera. To celebrate his water brand Mananalu’s latest partnership with Hawaiian Airlines, the actor suited up as a flight attendant and surprised passengers by passing out the product during a routine drinks service. Talk about an integrated marketing thirst trap! More than just a PR & promotional stunt, the campaign successfully showcased the partnership’s sustainable mission in a fun and light-hearted way. Check out the campaign video here. ➔
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After debuting its new retail store in Milan’s Magenta district, Maserati has unveiled a bespoke Barbie version of its latest Grecale SUV in collaboration with Mattel. Said to be inspired by the Barbiecore phenomenon, the campaign is driven by the mutual desire to break boundaries and showcase the unique flair of both brands - a great example of integrated brand marketing at its best. Discover the US exclusive here. ➔
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Oreo Thins teamed up with Microsoft 365 for an integrated brand campaign that “Thinvited” consumers to take time away from their work day to prevent workplace burnout. The collaboration included a 15-minute Teams snack break, a de-stressing video of puppies, a limited-edition Snack Break Cookie Expansion Pack and Oreo-themed Teams emojis. From online to offline, the campaign successfully integrated the ultimate cookie for adults into a digital and modern workplace. Check it out here. ➔
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Burger King tapped into the video game Call of Duty’s most loyal soldiers to launch its latest “Burger Six, Going Dark” campaign. Coinciding with the launch of the new Call of Duty: Modern game, the brand brought the fictional chain Burger Town to life with a special Call of Duty Whopper meal that included in-game Burger Town-themed skins and an hour of double experience points. The brand’s largest-scale collaboration successfully activated in 6,000 locations across 39 markets. Check out the campaign video here. ➔
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The Week In Review
ICYMI...
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Travel
- Capital One To Launch Premier Collection Offering Premium Benefits On Hotel Stays ➔
- Spotnana And American Airlines Partner To Personalize Travel Offers ➔
- These Are The Best Products And Services To Help Make Travel More Seamless ➔
- Air Canada And Emirates Activate Codeshare Partnership To Extend Global Networks And Enhance Customer Experience ➔
- From Plane To Train: Delta's Expands Air+Rail Program Offering Seamless Travel To 20 European Cities ➔
- Away Names First President As Luggage Company Accelerates Growth With Return Of Travel ➔
Fashion & Beauty
- Stageverse Integrates With Stable Diffusion To Launch World's First AI-Powered Fashion Designer In The Metaverse ➔
- Harlem’s Fashion Row Hosts Third Annual Virtual Fashion, Tech And Entertainment Summit ➔
- Roblox Teams With Victoria's Secret's Happy Nation On Digital Fashion, Explorable Space ➔
- Where Fashion Stands In Sustainability: Data Crunching, Laws And A Long Way To Go ➔
- What DRESSX’s Partnership With Ready Player Me Means For Digital Fashion ➔
- Walgreens’ Luke Rauch On Creating A Seamless Shopper Experience ➔
Entertainment
- Lionsgate Extends Contract for TV Group Chair and Chief Content Integration Officer Kevin Beggs ➔
- An In-Depth Look At Brand Integration With Cadillac And Anheuser-Busch ➔
- SeatGeek Renews Partnership With New Orleans Saints ➔
- Disney’s ESPN And DraftKings Near Deal As Views On Sports Gambling Change ➔
- How Kate Middleton And Prince William Are Stepping Up In The Wake Of Queen Elizabeth's Death ➔
Technology
- Android Users Can Now Pay With Boost On Google Play Store And Make In-App Purchases ➔
- Skift Webinar: How Artificial Intelligence Is Reshaping Travel ➔
- Exploring The Technology Defining Puma Performance Basketball Sneakers ➔
- When Robots Replace Restaurant Workers, We All Lose ➔
- I Want Spotify’s Car Thing, But Without The Spotify ➔
Media
- What To Know About Social Media For Travel Marketing ➔
- This Is Elon Musk’s Big Opportunity At Twitter ➔
- Snap Inc. And Disguise Launch Halloween AR Shopping Experience ➔
- 5 Social Media Alternatives If You're Planning On Flying The Twitter Coop ➔
- Subscriptions Could Be Key To Social-Media Companies’ Futures ➔
- How Three Young Entrepreneurs Are Harnessing Social Media, Web3 And Venture Investment ➔
Events
- Kevin Warren: Seamless Integration Of UCLA, USC To Big Ten A 'Can't-Miss Opportunity' ➔
- Early Holiday Events Around DC ➔
- How To Stay Safe During A Crowded Event ➔
- Three Events Rocked The U.S. Economy In The Past Two Decades, And This Is The One Lesson To Learn From Them ➔
- Chinese Fashion Retailer Shein To Open Permanent ‘Event Space' In Tokyo ➔
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