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Dear Pulse Readers,
This week’s Pulse is meaningful to us in a multitude of ways. Not only is this our 50th issue, but it’s hitting your inbox at the start of Independence Day weekend.
There’s so much complexity to those 50 stars, 13 stripes, and America. For many, the long shadow cast by the Supreme Court’s Dobbs decision makes it harder to feel the love.
Nevertheless, America has always been – and will hopefully always be – a collection of diverse cultures, values, and ideas, all living under one banner. Anything less would be far graver: we hold that truth to be self-evident.
As agency marketers, we’re charged with speaking to disparate audiences, while also feeling social responsibility to guide marketing and communications with a moral compass. That is our opportunity to drive change by winning heart and minds.
Our 50th issue is dedicated to America – in all its paradoxes and imperfection. How can we use our power as marketers and communicators to form a more perfect union?
Stay inspired.
Bruce, Brian, Ed + The BMF Team
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Pulse Check: American Retail BMF sat down with JCPenney’s Sr. Manager of Marketing - Public Relations & Partnerships, Stephanie Locke, to hear about JCPenney’s 120th anniversary, how the brand connects with everyday Americans, and what JCPenney is doing to reinvent the brand. ➔
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The New + The Noteworthy
Everything Worth Doing/Seeing/Getting/Booking
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Virgil Abloh was an American icon. While he may be gone, his impact lives on, including at the exhibit Virgil Abloh: “Figures of Speech” – which opens today at the Brooklyn Museum. Tickets are available here.
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To celebrate being 120 years young, JCPenney is hitting the road and you’re invited! Stop by this American institution for a day of music, food, giveaways & more – all produced by BMF. Discover where the tour is headed next here.
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The Whitney Biennial has surveyed the landscape of American art, reflecting and shaping the cultural conversation, since 1932. The 2022 Biennial features an intergenerational and interdisciplinary group of 63 artists and collectives whose art reflect the challenges, complexities, and possibilities of the American experience today.
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Nathan’s Famous hot dogs. The world’s top competitive eaters. Ten minutes to glory. It all goes down on the 4th of July at the corner of Surf and Stillwell in Coney Island, New York. Learn more here.
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Dedicated to saving the ocean and its species, The Hidden Sea tapped BMF’s experience-led PR practice to smartly evolve the premium wine brand as a leader in sustainability and purpose in the US market. For every 1 bottle of The Hidden Sea sold, they remove and recycle 10 plastic bottles from the ocean.
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The Frequency
What We're Listening To Now.
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More than 50 years later – Jimi Hendrix’s iconic rendition of the National Anthem played at Woodstock remains a must-listen. Watch, listen, and learn here.
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American Queen Bey has been dropping breadcrumbs leading us to her next album. Renaissance will be released on July 29, but she just posted her iconic album artwork on Instagram. Get a peek here.
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The Destination
Now Departing...
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Washington, DC: Go for the protests or as an elected official – stay for the monuments, memorials, eclectic neighborhoods, and local flavor. No matter how you spend your time in the nation’s capital, you're sure to leave changed. ➔
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The Sublime
Creators, Innovators, And Cool $#!+ You Should Know About.
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In the mid 90s, 4th of July meant Old Navy American Flag T-shirts. Now, Old Navy is taking to Web3 for Independence Day with the launch of an NFT collection based on its beloved mascot, Magic the Dog, in partnership with Sweets. Get yours. ➔
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This fourth of July, Miller Lite is releasing a limited-edition can to honor America’s first documented female brewer. Check it out. ➔
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Only in America: Old Spice and Arby’s are teaming up to tackle ‘meat sweats’ with a Meat Sweat Defense kit, which includes a roast beef-patterned sweatsuit, co-branded towel and sweatband, and two cans of the Old Spice antiperspirant. ➔
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Jewelry Designer Roxanne Assoulin cut her teeth working with everyone from Marc Jacobs to Oscar de la Renta. All the proceeds of her limited edition 1973 bracelet will be sent to Planned Parenthood. Grab yours ➔
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There’s still time to see In America: An Anthology Of Fashion at The Metropolitan Museum of Art in New York. The exhibition is staged in the American period rooms, juxtaposing historical fashions and interiors in tableaux created by contemporary American filmmakers ranging from Sofia Coppola to Martin Scorsese. Check it out. ➔
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The Week In Review
ICYMI...
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Travel
- Europe Adds Visitor Fee for US Travel Next Year ➔
- Americans’ Confidence in Summer Travel is At An All-Time High ➔
- Budgeting Tips to Make the Most of Summer Travel ➔
- Travelers Endure Another Weekend of Mass Flight Cancellations Across America ➔
Fashion & Beauty
- How Furtuna Skin is Changing Skincare Routines, While Making the World a Better Place ➔
- This Philly Designer Turned Her Welcome America Fashion Show Into a Powerful Roe Protest ➔
- The Beauty Brands Covering Travel Expenses for Abortion Care ➔
- Sarah Jessica Parker on Ageist Beauty Standards ➔
Entertainment
- MSNBC Appoints Alex Wagner as 4-Night Prime-Time Anchor ➔
- The American Black Film Festival Announces Festival Winners ➔
- ‘Top Gun: Maverick’ Gives 2022 Box Office Momentum ➔
- Jordan Peele was Worried About the Future of Cinema, So He Wrote ‘Nope’ as ‘The Great American UFO Story’ ➔
- New York Asian Film Festival Reveals Screen Honourees ➔
Technology
- After Uvalde Shooting, Tech Companies Tout Their Solutions. But Do They Work? ➔
- How This $1B Tech Disruptor is Removing Roadblocks for Corporate Women ➔
- BarVision Teams Up with Twin Peaks to examine Technologies Impacting the Restaurant Industry ➔
- SpotOn Named a Preferred Technology Partner of the New York State Restaurant Association ➔
Media
- Snap Launches Paid Version of Snapchat App ➔
- LGBTQ+ Community Facing Increased Social Media Bias ➔
- Meet ‘Frequency,’ Polkadot’s New Decentralized Social Media Parachain ➔
- The Evolution of Virtual Platforms ➔
Events
- Saudi-Funded LIV Golf Comes to America ➔
- Fitzgerald's American Music Festival Returns July 4th Weekend With its Mot Diverse Musical Lineup in 39 Year ➔
- Guide to Fourth of July 2022 Events in New York City ➔
- New Meeting and Party Venues in Los Angeles for Summer 2022 ➔
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