The Pulse - 04/19/24

Pulse Check: Music In Marketing

BMF founding partner Brian Feit discusses the role of Music in Marketing and the impact music has had on his career and BMF’s history. ➔

Photo via Coachella.com

Coachella 2024's party circuit boasts exclusive events and star-studded soirées, offering a diverse array of experiences alongside the festival. From private golf tournaments hosted by Kygo’s Palm Tree Crew to fashion-filled summer camp experiences by Kourtney Kardashian Barker’s Poosh platform, attendees can indulge in DJ sets, performances, and gifting from top brands. With a mix of invite-only gatherings and immersive experiences open to the public, the desert becomes a playground for music and entertainment enthusiasts alike. For last-minute tickets for Weekend 2, and this year's line up, check out Coachella’s website here. ➔

Photo via Instagram @billieeilish

Billie Eilish, who BMF helped launch her fragrance ‘Eilish’ at Soho Desert House, announced her third album, "HIT ME HARD AND SOFT," set for release on May 17th. Skipping singles, she'll unveil the album in full. Produced by her brother Finneas, the album promises to push boundaries both lyrically and sonically. Eilish emphasizes environmental consciousness with 100% recyclable materials for physical formats. Teasing themes through mysterious billboards, the album marks her return after the success of the "Barbie" film soundtrack. For album updates and merchandise, check here. ➔

Photo via stagecoachfestival.com

Grab your cowboy boots – California’s country music festival, Stagecoach, is right around the corner and the diverse lineup is sure to make this year’s event one of its most memorable. The lineup features Post Malone, who is set to perform a special set of country covers, marking his first appearance at a country music festival. Willie Nelson also makes a return, while relative newcomer Jelly Roll and hot stars like Hardy and Bailey Zimmerman add to the excitement. The lineup also includes unexpected names like the Beach Boys, Wiz Khalifa, Nickelback, and Leon Bridges, alongside stalwarts like Dwight Yoakam and Clint Black. Giddyup and get info on all things Stagecoach here. ➔

Photo via Instagram @latingrammys

The Latin Grammys made headlines as they announced their return to Miami after a controversial move to Spain last year. The 25th annual show will be held at the Kaseya Center on Nov. 14, with nominations announced on Sept. 17. In 2023, the awards were held in Sevilla as part of a deal with the government of Andalusia, marking the first time the event was outside the U.S. Latin music fans rejoiced as the move was unexpected and criticized, given the show's focus on artists from the Americas. Check out their website here for more information on the big announcement. ➔

Photo via governorsballmusicfestival.com

The 2024 Governors Ball lineup, announced on Tuesday, boasts headliners Post Malone, SZA, and The Killers, set to perform at Flushing Meadows Corona Park in Queens from June 7-9. Alongside the headliners, the festival will feature a diverse array of pop, rock, Latin, and hip-hop stars, including debut performances from Victoria Monét, Tyla, and Kevin Abstract. With over 60 bands across three stages, attendees can expect an unforgettable festival experience with new ticket tiers and enhanced amenities. For tickets and event information check out the Gov Ball website here. ➔

Photo via Louis Vuitton

Pharrell Williams and Tyler, the Creator's collaboration for Louis Vuitton's Spring 2024 Men's Capsule Collection blends luxury with Tyler's irreverent style. Tyler's hand-drawn "Craggy Monogram" adds a playful twist to the iconic Louis Vuitton motif. The collection features a range of apparel and accessories reflecting Tyler's eclectic taste, from preppy knits to quirky accessories like a cereal bowl set and a hand-sketched travel chessboard. This collection is a bold statement in the intersection of fashion, music, and art, showcasing the dynamic synergy between two influential creatives. Check out the collection here. ➔

Photo via missyelliott.com

Missy Elliott, the MTV VMA Video Vanguard Award Recipient who BMF honored with Museum of Missy Elliott, is set to embark on her debut headlining tour, "Out of This World: The Missy Elliott Experience Tour," in 2024. Joined by Busta Rhymes, Ciara, and Timbaland, this historic event follows her recent induction into the Rock & Roll Hall of Fame. The tour will span 24 cities, starting on July 4 in Vancouver and ending on August 22 in Rosemont, Illinois. Tickets go on sale this week for what promises to be an unforgettable experience for fans of Elliott's groundbreaking music career. Get tour updates and tickets here. ➔

Photo via Instagram @rimowa

Rimowa's Hammerschlag limited-edition collection celebrates craftsmanship with a nod to music, as German musician Nils Frahm composed a piano piece titled "Hammers" for the release. The collection includes a cabin case and a hand carry case with a vintage 1960s aesthetic and bespoke interiors, limited to 1,898 numbered pieces to honor Rimowa's founding year. This collaboration underscores Rimowa's embrace of the Luxury Recrafted mindset and appeals to luxury shoppers through arts-focused marketing and sensorial experiences. Check out the Hammerschlag collection here. ➔

Photo via  tomorrowland.com

Tomorrowland, the renowned music festival, is gearing up to celebrate its 20th anniversary next year with a theme focused on "LIFE." The event will take place in De Schorre, Boom, Belgium, offering picturesque scenery. Scheduled for two weekends in July 2024, the festival expects to welcome 400,000 attendees from over 200 countries, continuing its tradition of uniting people through love, friendships, and unforgettable memories. Tomorrowland Belgium 2024 will transport attendees to the vibrant era of Silvyra, a world of lush nature, as the theme "LIFE" unfolds against the backdrop of the impending conjunction of two moons. Adding to the unforgettable aspects of the festival's lore. Read more about it here. ➔

Photo via Instagram @taylorswift

At midnight on April 19th, Taylor Swift dropped her highly anticipated 11th studio album, The Tortured Poets Department followed by a surprise second release of 16 additional songs on The Tortured Poets Department: The Anthology”, for a total of 31 new tracks. Swifties are no strangers to easter eggs and the lead-up to this release was full of easter eggs and subtle lyric drops, both IVL and IRL at the Tortured Poets Department Spotify Exhibit at The Grove in LA where fans could explore a library-themed room with clues about the upcoming album. Read more about this library installation here. ➔

Photo via Instagram @honeymoon

Nothing less than iconic, Lana Del Rey's Coachella set began with an epic entrance, arriving on motorcycles as her unreleased song "Jealous Girl '' played in the background. Throughout the performance, she embodied her signature Lana persona, surrounded by a Gatsby-esque set design and delivering hits spanning her career with a delicate touch. Billie Eilish made a surprise appearance, duetting with Del Rey, singing hits from both artists, like “Ocean Eyes'' and “Video Games”. Being acknowledged for her influence as Eilish, and plenty of fans, highlight Lana Del Rey’s as "the voice of our generation," highlighting her undeniable impact as an icon. Check out her discography here. ➔

Photo via mana5280 | Unsplash

Nashville is known as Music City, and the country music capital of the world. From its legendary honky-tonks to historic recording studios, no matter where you go in Nashville the vibrant streets are pulsating with the echoes of country, blues, and rock 'n' roll. Discover the heart of Music City with our refreshed travel guide here. ➔

Ariana Grande is gearing up for a big year after releasing her Eternal Sunshine album on March 8th and now preparing for the premiere of the Wicked movie this November. Ariana Grande, starring as Glinda, and Cynthia Erivo, starring as Elphaba, sang live on set for the film, adding authenticity to their performances, diverging from the typical pre-recorded tracks used in movie musicals, and channeling the Wicked story’s Broadway roots. Grande and Erivo are poised to deliver a captivating portrayal of the iconic friendship between Glinda and Elphaba, watch the trailer here. ➔

Photo via Instagram @arianagrande

Photo via Trey Fanjoy

Dolly Parton has contributed a new cover of Tom Petty's 1985 song "Southern Accents" to the upcoming compilation album, Petty Country: A Country Music Celebration of Tom Petty. Parton expressed her admiration for Petty, stating, "He's such an iconic artist and important songwriter." Parton's involvement in the project comes amidst her recent collaborations with Beyoncé on the album Cowboy Carter, where she features on tracks like "Dolly P" and "Tyrant," and Beyoncé covers Parton's classic hit "Jolene." Check out the video for “Southern Accents” here. ➔

The unveiling of the deluxe edition of Doja Cat's fourth studio album, Scarlet, renaming the project to Scarlet II: Claude Frollo, adds depth to her artistic vision. The new tracks further explore themes of power, control, and perhaps even darkness. The expansion not only enriches the album but also provides fans with additional material to delve into. With the addition of new tracks in the deluxe edition, Scarlet II: Claude Frollo continues to captivate audiences and push artistic boundaries, showcasing Doja Cat's evolution as a musician. Listen to Scarlet II here. ➔

Photo via Instagram @braylendion

Photo via Ryan Lee Clemens

In 2023, Chappell Roan emerged as a critical favorite with her debut album, "The Rise and Fall of a Midwest Princess," garnering acclaim from prestigious publications like Time, Rolling Stone, and Billboard. Her Midwest Princess Tour, extended into April, offers an opportunity to experience her ecstatic music firsthand while opening for Olivia Rodrigo provides a platform for arena-sized performances. With producer Dan Nigro, and previous collaboration on Rodrigo's song "Lacy," Roan's trajectory continues to rise in the pop music scene. Follow her on Instagram and keep up to date with all new song releases and projects here. ➔

Tems announced her debut album, "Born in the Wild," set for May release, following her Coachella performance alongside Wizkid and Justin Bieber. She teased the album with a trailer and a reflective song snippet on social media. While recent singles like "Me & U" and "Not An Angel" were released in 2023, it's unclear if they'll be part of the album. Tems, known for her authenticity, discussed her music philosophy with Kendrick Lamar in Interview Magazine, emphasizing emotional depth over commercial success. Check out Tems’ Instagram here. ➔

Photo via Instagram @temsbaby

Tate McRae's rise to stardom has been steady since her third-place finish on "So You Think You Can Dance?" season 13 in 2016. Following the show, she ventured into moody pop ballads, catching the attention of Billie Eilish and Finneas O'Connell, who co-wrote a track on her debut EP, "All the Things I Never Said," released in 2020. McRae's breakthrough came in late 2023. Catapulted from late-night TV fame and appearing in major events, like the Billboard Music Awards and "Saturday Night Live", her infectious pop hooks and captivating performance style make McRae's momentum unstoppable, positioning 2024 to be her biggest year yet. Find her on Instagram here. ➔

Photo via Instagram @tatemcrae

BTS member V collaborated with Cartier to unveil a captivating live performance video for his hit single "FRI(END)S." Since its release, "FRI(END)S" has soared to the top of charts worldwide, topping the iTunes Top Song charts in 87 countries and territories in less than 24 hours. This remarkable achievement underscores V's global appeal and the undeniable power of his music. As a brand ambassador for Cartier, V brings his unique charm and style to the forefront in the upcoming live performance video, which was set against the backdrop of Cartier Maison Cheongdam 'La Résidence’.Check out the video here. ➔

Photo via Bright Music

Photo via Daily Post

Tyla's debut album is making waves, propelled by her breakout hit "Water" and its remix featuring Travis Scott. Winning the inaugural Grammy award for best African music performance this year is a remarkable achievement, solidifying her place in the music industry. Despite having to postpone her tour and cancel her Coachella performance due to health concerns, Tyla's talent and dedication shine through, earning her a spot on Billboard's 2024 R&B/Hip-Hop Artists to Watch list. Listen to Tyla’s album here. ➔

Ado is a talented Japanese singer, known for her anime persona, who debuted in 2020 with her digital single titled "Usseewa," which soared to No.1 on Billboard Japan Hot 100 charts. Set to embark on a tour at the Japan National Stadium on April 27th & 28th, BMF is working with Marriott Bonvoy to create an on-premise booth experience and has curated an influencer itinerary for top KOLs to attend & promote the experience. ➔

Photo via Instagram @ado1024sweetpotet

Photo via Korea Entertainment Producers Association

Fan of K-pop? Look no further than Dream Concert. It's one of South Korea's largest K-pop joint concerts, organized annually by the Korea Entertainment Producer's Association since 1995. The event features performances from the year's most popular K-pop artists. Keep an eye out on their website as the lineup for 2024 is set to drop in May. ➔