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Dear Pulse Readers,
We don’t mean to startle you but Thanksgiving is around the corner – officially kicking off the holiday season. As consumers, this ‘key selling period’ sneaks up on us every year, but for the marketers among us, we’ve been planning and thinking about the holidays for months.
In this season of gratitude, we reflect on our clients and our teams who make the agency what it is. Because of them, BMF continues to evolve and grow. Case in point: earlier this week, BMF took home CLIO Awards for our work with Prime Video’s Savage x Fenty Vol. 3 – ‘Savage In The Streets’. Not only is this BMF’s first-ever CLIO win, but the project won three CLIO Awards in three different categories. We’re grateful to our clients who entrust us and our teams who inspire award-winning work.
For this 60th issue of The Pulse – we want to get readers in the festive spirit. Read on to explore a gift guide featuring BMF clients, get inspired and gift something special to someone you love (or treat yo self).
Wishing you a great holiday season ahead. See you at Art Basel in Miami Beach!
Stay inspired.
Bruce, Brian, Ed + The BMF Team
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Pulse Check: Holiday Gifting
Check out BMF’s Holiday Gift Guide featuring offerings from across categories. Find the perfect gift for anyone on your list. Happy shopping! ➔
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The New + The Noteworthy
Everything Worth Doing/Seeing/Getting/Booking
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Lego has made its way into the fashion world. Louis Vuitton has announced a collab with the Danish brand, with LV stores around the world erecting festive window scenes made out of legos. Some festive artworks include detailed replicas of the Arc de Triomphe and snow-capped villages. Read more about it here and check out the installations at your local LV store. ➔
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Remember last month's viral spray-on dress moment at Copernis fashion show in Paris? Well, Bella has done it again. But this time she isn’t covered in liquid tissue made out of polymers – she’s bedazzled in Swarovski diamonds. Bella is the face of Swarovski's new campaign and the pictures are worth checking out here. ➔
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Dior has transformed Harrods into a branded gingerbread house. The takeover called “The Fabulous World of Dior” runs through January 3rd 2023 and showcases Harrods as a giant gingerbread house – including 44 window displays and a façade illuminated with stars, roses and flowers. Step inside to discover two exclusive Dior pop-ups and a Dior café featuring Dior-inspired cookies and a menu filled with classics of French cuisine. Check out Harrods website here for more info. ➔
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Deck the halls with Tiffany & Warhols. The New York-based jeweler launched an immersive holiday campaign and dug deep through the archives to find old Andy Warhol sketches, which they’ve used as inspiration for their Tiffany & Co. x Andy Warhol Collection. The items range from Bone China dishes to tree ornaments – all limited edition of course. Snag yourself a piece of history on Tiffany's website. ➔
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If you’re located in New York you should check out Prada’s shimmering Holiday collection takeover of Saks Fifth Avenue. The windows focus on the collection's subdued colorway – you'll see the luxurious items displayed in front of bright yellow images – making everything stand out even more. All the ready-to-wear items will be available for purchase at the store. Read on here and check out Saks Fifth Avenue’s website here. ➔
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Claridge’s Hotel is a London icon and every year they unveil a reinterpreted version of a Christmas tree. This year Sandra Choi – the creative director at luxury shoe brand Jimmy Choo – is in charge of the holiday décor. “The diamond” will be unveiled on November 23 and will be made out of reflective mirrors, pulsing lights and a giant glittering bow on top. If you’re interested in going, check out the website here. ➔
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The Frequency
What We're Listening To Now.
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Mariah Carey beware, there's a whole new crop of holiday music out, and who knows if the next cult classic is in the bunch! Read about (and listen to, of course) the most notable of the releases here via Stereogum. ➔
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The Destination
Now Departing...
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The holidays in Iceland are truly magical – the city of Reykjavik is covered under a blanket of snow, streets are lit up with lights, and you might see the northern lights dancing in green, white, pink, and purple across the sky. Check out our updated travel guide to guide your next trip. ➔
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The Sublime
Creators, Innovators, And Cool $#!+ You Should Know About.
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Peloton is known for its (sometimes controversial) holiday campaigns. This year the US version of the ad features Robin Arzón and Alex Toussaint cheering on a couple trying to tackle their lengthy to-do list before family comes over for holidays. Check out the UK version here. ➔
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We all love a little nostalgia and The Backstreet Boys are giving us just that this holiday season. They reshot their iconic y2K Rolling Stone cover as a cheeky teaser for their upcoming holiday underwear collection. Check the MeUndies collection out here. ➔
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The holiday season is known for spending all day in your PJs. Kim K tapped into this cozy spirit by launching Skims biggest gift shop ever. With over 15 limited-edition collections – made out of new additions and returning faves – there’s something there for everyone. To introduce the new holiday shop Kim called up social media stars Skai Jackson, Landon Barker and Suede Brooks to be the faces of the new campaign. Shop away here. ➔
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Amazon teamed up with Oscar-winning director and actor Taika Waititi for their new holiday ad campaign. The almost 3-minute clip tells the story of a father trying to create the perfect holiday snow globe surprise for his daughter by using Amazon services. Watch the clip and get in the holiday season here. ➔
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The holiday season is about gift giving, but wrapping paper isn’t sustainable. Enter Ecovative! They’ve worked with brands such as Gucci and Burberry on eco-friendly packaging. The material is made from agricultural waste and can literally be "grown" into any shape it's molded into. Its applications are endless, from construction materials to luxury candle packaging. Check out their website here. ➔
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The Week In Review
ICYMI...
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Travel
- 7 Places In The US That Feel Like Europe For The Holidays ➔
- Inflation Replaces Covid As The Latest Holiday Travel Disruptor ➔
- High-Income Consumers Plan Fewer Gifts And More Travel, Cutting Into Retail Holiday 2022 Sales ➔
- How to Stay Healthy This Holiday Travel Season Amid COVID, Flu, And RSV ➔
- How Hybrid Work Is Impacting Holiday Travel This Year, According To Airlines And Booking Agencies ➔
Fashion & Beauty
- Dior Takes Over Harrods With Festive Wonderland And Fashion Exhibition ➔
- These Holiday Fashion Campaigns Are Spreading Cheer & Style All Around ➔
- The 15 Best Holiday Beauty Gift Sets Of 2022 ➔
- Jennifer Garner Debuts A Dramatic New Haircut—Just In Time For The Holiday Season ➔
- Hailey Bieber Makes A Case For TikTok's Red Nail Theory In The New Tiffany & Co. Holiday Campaign ➔
Entertainment
- 12 Kelly Clarkson Holiday Songs That Will Instantly Get You Feeling Festive ➔
- 43 Thoughts I Had Watching Lindsay Lohan’s New Holiday Movie, Falling For Christmas ➔
- Lizzo, Kane Brown & More Are Releasing Holiday Songs For Amazon Music ➔
- The 50 Best Family Christmas Movies To Stream This Holiday Season ➔
- Get Paid $2,500 To Watch 25-Holiday Movies In 25 Days ➔
Technology
- Retail Tech Strategies To Win The Holiday Season ➔
- Small Businesses Turn To Digital Tools This Holiday Season ➔
- Holiday Gift Guide 2022: The Best Travel Gadgets For Tech Lovers ➔
- How First-Party Data Can Help Improve Traveling And Shopping This Holiday Season ➔
- Apple Offers Rare MacBook Deal To Businesses To Spur Holiday Quarter Sales ➔
Media
- How Brands Are Using TikTok, BeReal And Roblox This Holiday Season ➔
- Social Media Is Now A Destination For Holiday Shopping ➔
- Remi Bader Is Back Again With A... Perfectly Curated Amazon Holiday Gift Guide ➔
- American Express Teams Up With TikTok To Help Small Businesses This Holiday Season ➔
- 15 Ways E-Commerce Companies Can Prepare For The Holiday Rush ➔
Events
- Mariah Carey Rings In The Holidays with New Primetime Holiday Special, 'Merry Christmas To All!' ➔
- Everything New Coming To The 'Macy's Thanksgiving Day Parade' In 2022 ➔
- Rockefeller Center Ice Rink Opens As NYC Starts Glide Into The Holiday Season — Even In Warm Temps ➔
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