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It’s Climate Week in NYC. Business leaders and policy makers have come together to address the climate emergency at this increasingly important cultural moment. The event is happening adjacent to the United Nations General Assembly, where heads of state and government gather to address important international issues facing the world. |
As temperatures begin to cool here in the Northern Hemisphere, it's important to remember that the world is in the midst of a climate emergency that affects us all. Governments, brands, and individuals all play a role in addressing climate change. And increasingly, marketing and advertising agencies are being held accountable for their role in the crisis, too – evidenced by this Ad Age article. |
In this issue, we shine a light on brands that are moving the needle – those who find creative ways to address climate change, drive awareness, and inspire us all. From their campaigns and cause marketing, to the core of their businesses. While we know experiential marketing and events aren’t renowned for their sustainable activities, it can be done by making the right choices. Brands can work with their agency partners to drive meaningful change if they choose to make the investment. |
Finally, much has been said about Gen Z and their attitudes toward activism, sustainability, and climate change. Read on to hear what Gen Z BMFers think about it all. |
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Bruce, Brian, Ed + The BMF Team |
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The POV |
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 | Pulse Check: Gen Z On Climate ChangeA lot has been said about Gen Z and their sentiments on the climate emergency and sustainable practices. Hear BMF Gen Zer's thoughts here. ➔ |
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The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
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 | | BMF client Rimac Automobili debuted its Nevera Time Attack to American audiences at Monterey Car Week. The ultra-exclusive electric vehicle is limited to just 12 units. And if you’re thinking about getting one, it’s too late — the Nevera sold out prior to the car’s public debut. You can dream here, and read more about Rimac Automobili’s ultra-luxury electric hypercars here. ➔ |
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 | Photo via Element Hotels and Resorts | BMF Client Marriott International’s Element brand continues to set an example for the hospitality industry. Element’s ‘Make a Difference’ program states that every location now offers EV charging to reduce emissions. The program has pledged to use recyclable materials to build green from the ground up. This can be seen from the construction of the hotels to the art and decor found in every room. Lastly, Element designed its bathrooms with eco-friendly features to reduce plastic consumption while maintaining a spa-like experience. Book your stay here. ➔ |
|  | Photo via Cosmetic Business | BMF client Estée Lauder believes it is critical to integrate sustainability into their daily operations. Their business has transformed to exclusively source 100% renewable electricity across their entire operations. The public can see their efforts as they are the first prestige beauty company to successfully execute a Virtual Power Purchase Agreement (VPPA) for wind power. These efforts in investing in green energy solutions are setting an example for other large corporations and working towards a cleaner climate for our future. Check out Al Lannuzzi, Estée Lauder’s VP of Sustainability, statement from New York Climate Week here. ➔
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 | Photo via The Climate Museum | The Climate Museum opened an exhibit entitled “You Can Make a Difference on Climate” at the Brooklyn Botanic Garden. The installation is a creative twist on a typical gallery, allowing attendees to create art by contributing to a mural. Inspired by renowned artist Yayoi Kusama, visitors can leave a personalized pledge regarding climate action in the form of a sticker. The pop-up is open through October 22nd. Get Tickets Here. ➔ |
|  | | BMF client Japan Airlines (JAL) announced their partnership with climate-tech company CHOOSE to launch a carbon compensation program for all travelers. Aiding JAL’s pledge to achieve net zero CO2 emissions by 2050, this new partnership will allow travelers to calculate and compensate for their carbon emissions from any airline on their booking site. This partnership will enable travelers to offset their carbon footprint through donations to climate solutions, creating a more responsible future for travel. Offset your carbon footprint here. ➔ |
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 | | The Hidden Sea is an Australian wine company that strives for sustainability at every turn. For every bottle of wine The Hidden Sea sells, ten plastic bottles are removed from the ocean and recycled. The Hidden Sea invites wine drinkers to make a real difference in the world. Order your bottle and start saving the planet here. ➔ |
|  | | Hollywood portrayals of ‘what if’s’ have become popularized in pop culture as artists and creatives explore the consequences of climate change. ICYMI, HBO’s record-breaking adaptation of Naughty Dog and PlayStation’s game “The Last of Us” begins with a simple question designed to strike at the heart of a generation marked by climate anxiety and dread: What if the world gets a little bit warmer? Stream it here to find out. ➔ |
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The FrequencyWhat We’re Listening To Now. |
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 | | Coldplay is revolutionizing the way performing artists practice sustainability. For their Music of the Spheres World Tour, Coldplay teamed up with climate experts to create the most sustainable concert possible. Their carbon emissions have dropped 50% since their last tour. Aside from developing and using the world’s first mobile, rechargeable show battery, Coldplay builds their stages from recyclable materials and uses special effects that biodegrade or minimize harmful chemical production. Coldplay gets fans involved with kinetic flooring – when fans dance, the energy helps power the show. Learn more about their efforts here, brush up on Coldplay hits here, and check out the BMF-produced Music Of The Spheres album launch tour here. ➔ |
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The DestinationNow Departing... |
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 | | Sweden has a long history of prioritizing environmental sustainability. From bike-friendly infrastructure, to a national commitment to clean energy – Sweden sets a positive example for the rest of the world, and is home to the iconic climate activist Greta Thunberg. When booking your next trip, consider offsetting your carbon footprint. ➔ |
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The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
|  | Photo via Olafur Eliasson | By creating art that encompasses topics such as ecology, sustainability and climate change, Olafur Eliasson has altered what it means to be an artist. Eliasson’s art promotes collective activity and aims to shift his audience’s perception of world issues. This is what makes his work impactful and relatable to people across the world. An example of his work that inspired world leaders is Ice Watch. Explore Olafur Eliasson’s art here. ➔ |
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| In July, Greta Thunberg, the Swedish climate activist, was fined in Sweden as a consequence of her participation in a protest against continued fossil fuel extraction. The activist group, Reclaim the Future, had been urging action to combat climate change and were advocating for fossil fuel divestment and renewable energy solutions in Malmo. Thunberg denied the crime claiming that she was acting in self defense. She participated in another protest hours after being fined. Follow Greta here. ➔ | |
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Glastonbury has a long history of using sustainable energy to power the festival. However, this year, for the first time, the festival was powered entirely from renewable energy and renewable fuels. Emily Eavis, co organizer of the festival, stated that this tremendous breakthrough was “the culmination of lots of baby steps”. In the long run, the festival organizers plan to increase their use of renewable energy and employ technology to further reduce waste. Read about Glastonbury’s vision here. ➔ | |
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| Artist Paula Crown’s #SoloTogether exhibit is designed to inspire a conversation on the harmful effects of single-use plastics on the environment. The collection consists of monument-sized crumpled plastic solo cups littering the streets of some of America's most prominent cities. The series makes a powerful statement about the human need for togetherness as we all face the monumental threat of our depleting environment. The collection can be found in Miami, New York, Aspen, Chicago and continues to grow. Find a location near you here! ➔ | Photo via Miami Design District |
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Billie Eilish uses her platform to raise awareness about the climate crisis by hosting OVERHEATED, a climate-focused party. The event took place in London and featured a panel of celebrity activists raising awareness and having open conversations. Eilish opened up by discussing her own struggle with climate related anxiety. The ticketed event provided guests with plant-based food, community building, and even a roller skating rink. Learn more about OVERHEATED and Billie’s upcoming events here! ➔ | Photo via Mark Horton/Getty Images |
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| The third annual Green Carpet Fashion Awards united the fashion and entertainment industries to celebrate the most significant environmental change-makers in sustainable fashion. The event invited guests to come re-wearing outfits from previous occasions, a conscious statement to inspire less consumption. The star-studded event celebrated icons like Tom Ford and Gabriel Hearst in their pursuit to create a more sustainable fashion industry. Check out the award recipients here! ➔ | Photo via Stefanie Keenan/Getty Images |
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 | | This astounded us when the news broke, and continues to impress us. Yvon Chouinard, the owner of Patagonia, pledged the company’s wealth to protect the planet. The Chouinard family will transfer all ownership to two new entities, The Patagonia Purpose Trust and the Holdfast Collective. Through the Patagonia Trust, Chouinard will only own two per cent of its total stock. Patagonia will donate £87 million annually to environmental causes depending on the company’s health. Explore Patagonia’s decision here. ➔ |
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The Week in ReviewICYMI... |
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Travel20 Best Things To Do In Copenhagen, From A Palace Visit To Waterfront Strolls ➔ 5 Hot Springs In Iceland That Aren’t The Blue Lagoon ➔ A Wellness Beginner’s Guide To Reykjavik ➔ The Wind, The Water, The Islands: Exploring Stockholm’s Archipelago ➔
Fashion & BeautyThe Top Trends From Copenhagen Tell One Story: Fashion Is Rocking In The State Of Denmark ➔ Copenhagen Sets The Standard For Fashion Weeks Around The World ➔ How To Dress Like A Scandinavian Fashion Girlie This Season ➔ These Pieces Got Me Through A Winter Getaway In Iceland ➔
EntertainmentColdplay Helps Close Out Elton John’s Record-Breaking Yellow Brick Road Farewell Tour ➔ A Restless Star Makes The Case For Danish-Language Pop ➔ The Best Bars In Copenhagen Right Now ➔ Beyoncé Kicks Off Renaissance World Tour In Stockholm ➔
TechnologyScientists Set A New Internet Speed Record With An Optical Chip ➔ Scientists Are Growing Seeds In Space To Help Adapt To Climate Change On Earth ➔ How Technology Is Accelerating The Effort To Find Climate Change Solutions ➔ 35 Climate Tech Startups To Watch ➔
AutomotiveAre Electric Cars Really Better For The Environment? ➔ Why Tires — Not Tailpipes — Are Spewing More Pollution From Your Cars ➔ Copenhagen Set To Be First Pride Parade With All Electric Vehicles ➔ How FC Copenhagen Uses Virtual Reality To Boost Youth Players’ Brains ➔
MediaWith TikTok And Lawsuits, Gen Z Takes On Climate Change ➔ #GirlDinner: Is The TikTok Generation The Key To Climate Mitigation? ➔ 3 Ways Instagram Threads Can Improve The Weather-Climate Social Media
Experience ➔ Climate Change Denial Is Making A ‘Stark Comeback’ On Social Media, Study Finds ➔
EventsThe Not-So-Exclusive Skating Contest Shredding Copenhagen ➔ Copenhagen's Best Festivals And Events To Attend Year-Round ➔ Max Mara Hosted A Midsummer Celebration In Stockholm ➔ The Surreal And Sustainable Delights Of Iceland’s DesignMarch Fair ➔
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