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The Pulse - 10/05/23

BMF, is an award-winning global Integrated Creative Marketing Agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

 

10/05/23

*|MC:SUBJECT|*

Dear Pulse Readers,

Wellness has taken center stage over the past several years, emerging as a defining characteristic for both Millennial and Gen Z audiences. Wellness holistically encompasses a multitude of dimensions, including the emotional, physical, occupational, social, spiritual, intellectual, environmental, and financial aspects of our lives. For brands, these dimensions present an invaluable opportunity to highlight the emotional benefits of their products, particularly when targeting a wellness-focused generation.

And with its broad range of definitions, some Gen Zers define wellness as “anything that makes you feel good.” In this edition, we set out to discover the brands and people doing wellness well, both within the multi-billion dollar wellness industry, and outside of it.

From travel and hospitality, to beauty and beyond – read on for a round up of the best and most aspirational in wellness.

Stay Inspired.

Bruce, Brian, Ed + The BMF Team

The POV

The New + The Noteworthy

Everything Worth Doing/Seeing/Getting/Booking

The Frequency

What We’re Listening To Now.

The Destination

Now Departing...

The Sublime

Creators, Innovators, And Cool $#!+ You Should Know About.

The Week in Review

ICYMI...

Travel

  • The Rise Of Wellness Travel, From Rewilding To Yoga And Pilgrimages

  • Latest In Wellness Travel: The Menopause Retreat

  • The Biggest Wellness Travel Trends Of 2023, From Sound Baths In The Maldives To Recovery Lounges In Napa Valley

  • The Ultimate Guide To Santa Fe, New Mexico: What To Do, Where To Stay & How To Eat Like A Local


Fashion & Beauty

  • Where To Get Some Sleep During Fashion Week

  • The 51 Best Wellness Gifts Anyone Can Appreciate

  • The Semi-Controversial Health Service Models Are Using To Get Through Fashion Month

  • Mushrooms Have Taken Over Fashion And Wellness. Up Next: Chocolate


Entertainment

  • Netflix's 'Wellmania' Trailer Shows One Woman's Spewy, Farty Journey Through Wellness Trends

  • ‘Barbie’ Movie’s Ending Is An Important Reminder For Women’s Health

  • Ancient Knowledge For Modern Wellness: Music Is Medicine

  • Striking The Perfect Chord: Bridging Marketing And Wellness In The Music Industry (Guest Column)


Technology

  • Exploring The Future Of App Development In The Wellness Space For 2024

  • How Innovative Technology Can Help Your Resort Capitalize On 6 Emerging Wellness Trends In 2023

  • HigherDose Launches On Sephora.com

  • Heat Healer Launches Three-In-One Energy Sauna


Media

  • A Pep Talk From Reese Witherspoon—And More Of The Best Celeb Wellness Instagrams Of The Week

  • The Newest TikTok Trend, “Cozy Cardio,” May Inspire You To Work Out Again

  • How Does Social Media Affect Mental Health? It's Complicated

  • 5 Worth-It Wellness Trends To Revive Your Fall Routine