| |  | | | Wellness has taken center stage over the past several years, emerging as a defining characteristic for both Millennial and Gen Z audiences. Wellness holistically encompasses a multitude of dimensions, including the emotional, physical, occupational, social, spiritual, intellectual, environmental, and financial aspects of our lives. For brands, these dimensions present an invaluable opportunity to highlight the emotional benefits of their products, particularly when targeting a wellness-focused generation. | And with its broad range of definitions, some Gen Zers define wellness as “anything that makes you feel good.” In this edition, we set out to discover the brands and people doing wellness well, both within the multi-billion dollar wellness industry, and outside of it. | From travel and hospitality, to beauty and beyond – read on for a round up of the best and most aspirational in wellness. | | Bruce, Brian, Ed + The BMF Team | | The POV | |  | Pulse Check: Workplace WellnessFeeling stressed? BMF’s very own People & Culture Manager, Sarah McCaslin, shares five tips for achieving mental wellness in the workplace. ➔ |
|
|
|
|
|
|
|
|
| | | The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking | |  | Photo via Rosewood Inn of the Anasazi | BMF digital client, Rosewood Inn of the Anasazi, has been awarded "No. 1 Best Hotel in Santa Fe" by the prestigious Travel + Leisure ‘World's Best’ awards. This boutique hotel is meticulously dedicated to wellness, providing guests with an array of top-tier relaxation and rejuvenation services, making it the go-to place for a detox. Book your stay here. ➔ |
|
|
|
|
|
|
|
|
| |  | Photo via Weight Watchers | BMF client, Weight Watchers, is introducing Sequence, a comprehensive weight management program pairing clinically-proven medications with access to board-certified clinicians, Registered Dietitians, fitness coaches, and a Care Coordinator — to help people lose weight. Join Sequence here. ➔ |
|  | | BMF client Gucci is venturing into the wellness industry with an Oura collaboration. The partnership has spawned a high-fashion version of their Oura ring. This sleek accessory seamlessly blends style with well-being, offering 24/7 heart rate monitoring, seven temperature sensors, and comprehensive sleep analysis. Users benefit from daily assessments of their sleep quality, activity levels, and overall readiness. Shop the collaboration here. ➔
|
|
|
|
|
|
|
|
|
| |  | | Canyon Ranch, a BMF client, is renowned for its wellness retreats and recently announced its expansion with the opening of two new locations. The original establishment in Tucson, Arizona, has proven its ability to inspire transformative lifestyles. With a diverse team of professionals, including fitness trainers, physicians, behavioral therapists, and nutritionists, the journey towards well-being is guided comprehensively. This holistic wellness approach has now entered the fitness industry, with new Canyon Ranch gyms opening in both Fort Worth and Houston. Explore Canyon Ranch here. ➔ |
|  | | BMF client, La Mer, harnesses the healing powers of the sea through a fermentation process that utilizes natural ingredients to create its ‘Miracle Broth’. This formula is included in the iconic and celebrity favorite, La Mer moisturizer. La Mer products rejuvenate and restore the skin to its natural health. Shop La Mer here. ➔ |
|
|
|
|
|
|
|
|
| |  | | Blue Zone, coined by Dan Buettner, refers to a region in the world with higher than average longevity. In the new Netflix show, Dan travels to various parts of the world where people not only live longer but also have a better quality of life. Dan identifies various common denominators, some expected and some not. These findings are presented in the recent Netflix show ‘Live to 100: Secrets of the Blue Zones’ and are implemented in various cities across the US by Blue Zones Project. Learn more here. ➔ |
|  | | The power of scent can be used to evoke memories, provide comfort, and personalize a room. Dive into the world of candles with BMF friend, Kudzi Chikumbu, aka Sir Candle Man, and learn all the right ways to set a mood with his new book, ‘Let It Burn’. Discover how to buy, collect, and maintain candles in a way that uplifts your home and spirit. Get some tips from the candle curator himself, here. ➔ |
|
|
|
|
|
|
|
|
| | | | | The FrequencyWhat We’re Listening To Now. | |  | | Finding the time to do what you love daily is one of the best wellness practices out there. For BMF Music PR client Abigail Barlow, who just released “Rock Bottom,” this couldn't be more true. Songwriting has been a crucial form of self-care since her early teenage years. Abigail shared what "Rock Bottom" means to her: "Rock Bottom is for my inner artist. With this single, I'm embarking on an artistic journey to tell my story of self-discovery and resiliency, and getting back to sharing music that I'm proud of." Stream “Rock Bottom” now. ➔ |
|
|
|
|
|
|
|
|
| | | The DestinationNow Departing... | |  | Photo via Rosewood Inn of the Anasazi | From its spirituality to its hot springs, its arts & culture to its holistic wellness offerings – Santa Fe, and the sprawling country of northern New Mexico – are often overlooked wellness destinations. Check out our travel guide here. ➔ |
|
|
|
|
|
|
|
|
| | | The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. | |  | | Woo is a unique ecommerce and media platform with a mission to transform "generation anxious" into "generation zen." It aims to make wellness accessible, inspiring, and culturally relevant. Woo serves as a space for self-expression and exploration while taking a fresh approach to wellness for young people. Woo also stands as a marketplace for brands who understand and resonate with Gen Z values. Check out Woo here. ➔ |
|
|
|
|
|
|
|
|
| | | Wolfgang Laib, a sculptor and conceptualist, is well known for his installations made with pollen. He collects the pollen for months before gently sieving it onto a concrete slab. Watching him create his work has been described as a meditative experience. The vibrant, mustard-hued rectangle with fuzzy edges promotes slow living and harmony of humans with nature. Experience his work here. ➔ | |
|
|
|
|
|
|
|
|
| | Aside from a daily wellness routine, the design of your environment can also have a great impact on your overall wellness. Keeping this in mind, architect Renzo Piano, is building three hospitals in Greece – all of which are immersed in nature. Nature will foster a peaceful and calming environment for patients, their relatives, and medical staff. Furthermore, the connection with nature can aid in the rehabilitation process of patients with disabilities. Read more about it here. ➔ | |
| |
|
|
|
|
|
|
|
| | | Jhené Aiko’s "Chilombo", which was a contender for album of the year at the Grammy Awards in 2021, used crystal sound bowls in each of the 20 songs on the album. These special sound bowls are used in Tibetan music as they vibrate at a frequency related to a chakra when they are performed. Aiko aimed to connect with her audience by healing them through her music and promoting wellness. Listen to the album here. ➔ | |
|
|
|
|
|
|
|
|
| | Alice mushroom chocolates are a popular mushroom microdosing brand catering to a rising trend in medicinal mushrooms. In an emerging space within wellness, functional mushrooms include adaptogens and sometimes psilocybin, providing subtle cognitive benefits without inducing a full psychedelic experience. Consumers are seeking natural, holistic solutions for mental well-being as well as cognitive enhancements such as increased focus and clarity. Check out Alice here. ➔ | |
| |
|
|
|
|
|
|
|
| | | Sound baths have gained popularity in the wellness space since the pandemic. This experience can help reduce stress, anxiety, and induce deep relaxation. Additionally, these sounds can enhance mental clarity, improve sleep quality, and promote a sense of balance and rejuvenation. Collectives such as Five Sense host sound bath workshops at unique locations. Check it out here. ➔ | |
|
|
|
|
|
|
|
|
| |  | | Wellness just got easier with the release of the popular mindfulness centered platform, Open. The app focuses on a holistic practice for reducing anxiety and transforming the brain and body. Guiding users through breathwork, meditation, and movement, Open is designed with the science of fitness and the wisdom of mindfulness. Download the app here. ➔ |
|
|
|
|
|
|
|
|
| | | The Week in ReviewICYMI... | | TravelThe Rise Of Wellness Travel, From Rewilding To Yoga And Pilgrimages ➔ Latest In Wellness Travel: The Menopause Retreat ➔ The Biggest Wellness Travel Trends Of 2023, From Sound Baths In The Maldives To Recovery Lounges In Napa Valley ➔ The Ultimate Guide To Santa Fe, New Mexico: What To Do, Where To Stay & How To Eat Like A Local ➔
Fashion & BeautyWhere To Get Some Sleep During Fashion Week ➔ The 51 Best Wellness Gifts Anyone Can Appreciate ➔ The Semi-Controversial Health Service Models Are Using To Get Through Fashion Month ➔ Mushrooms Have Taken Over Fashion And Wellness. Up Next: Chocolate ➔
EntertainmentNetflix's 'Wellmania' Trailer Shows One Woman's Spewy, Farty Journey Through Wellness Trends ➔ ‘Barbie’ Movie’s Ending Is An Important Reminder For Women’s Health ➔ Ancient Knowledge For Modern Wellness: Music Is Medicine ➔ Striking The Perfect Chord: Bridging Marketing And Wellness In The Music Industry (Guest Column) ➔
TechnologyExploring The Future Of App Development In The Wellness Space For 2024 ➔ How Innovative Technology Can Help Your Resort Capitalize On 6 Emerging Wellness Trends In 2023 ➔ HigherDose Launches On Sephora.com ➔ Heat Healer Launches Three-In-One Energy Sauna ➔
MediaA Pep Talk From Reese Witherspoon—And More Of The Best Celeb Wellness Instagrams Of The Week ➔ The Newest TikTok Trend, “Cozy Cardio,” May Inspire You To Work Out Again ➔ How Does Social Media Affect Mental Health? It's Complicated ➔ 5 Worth-It Wellness Trends To Revive Your Fall Routine ➔
| |  | | |
|
|
|
|
|
