Dear Pulse Readers,
For the AI Edition of The Pulse, we collaborated (i.e.: prompted – then sat back and relaxed) with ChatGPT on this Editor’s Letter. Sure, we edited a couple words for clarity and had to cut a section about Tom Cruise deep fakes, but we do that when we write too. Read on for a taste of AI in action…
Welcome to our latest edition of The Pulse, where we explore the exciting world of AI and how it's revolutionizing the industry.
We all know that AI is the buzzword of the moment, but let's face it, it can be pretty daunting to wrap your head around. But fear not, because we're here to break it down in a way that's both informative and entertaining.
In this issue, we'll dive into the ways that AI is shaping our culture and transforming the way we experience the world around us. We'll explore how AI is being used to create unforgettable experiences, from personalized virtual assistants to AI-powered event activations. We'll also share some of AI in popular culture, from AI-generated art to music.
At BMF, we're always looking for ways to incorporate the latest tech into our campaigns, and AI is no exception. We've seen firsthand the power of AI to create immersive, engaging experiences that leave a lasting impression on audiences.
Stay inspired.
Bruce, Brian, Ed + The BMF Team
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AI Cheat Sheet: What You Need To Know Now
Discover the exciting possibilities of Generative AI with our AI Cheat Sheet on navigating the rapidly evolving landscape of technology. ➔
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The New + The Noteworthy
Everything Worth Doing/Seeing/Getting/Booking
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Artist Refik Anadol uses AI in his immersive pieces as both a collaborator and a virtual paintbrush. Catch his first major solo exhibition, Living Paintings, at the Jeffrey Deitch Gallery in LA through April 29. The show is worth a visit, but you can also explore the works based on datasets about California here. ➔
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How did you celebrate National Tequila Day? Well, PATRÓN® Tequila went BIG by launching an AI art tool so that users could create the “margarita of their dreams”. Called the PATRÓN Dream Margarita, you still have time to log on and see what AI shakes up for you. Plus, if you share the image on social you'll be entered for a chance to win a trip to NYC to see Becky G in concert. Learn more and find your perfect sip of PATRÓN® here. ➔
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The Frequency
What We're Listening To Now.
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While trying out music AI platforms like Jukebox is entertaining, sometimes you just want to see the real thing live and in person. Catch BMF Music PR client RVSHVD on tour with Willie Jones to see two of the most exciting artists merging country storytelling with hip-hop sonics. Rolling Stone declared RVSHVD (pronounced RA-SHAD) “one of the most intriguing new singers in the genre” and Holler Country called him “Country’s Next Big Thing”. With a following of 1.3 million fans on TikTok, he also has over 100 million streams across all platforms which includes his most recent release "Hit Different". Check him out here. ➔
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The Destination
Now Departing...
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When it comes to AI, a lot is up in the air. As technology advances, the US government in Washington DC is facing a plethora of decisions regarding each platform's content, usage rights, and distribution. If that inspires you to see democracy in action – now is the time to plan your visit to the nation's capital for cherry blossom season (around the last week of March into the first week of April). Check out our updated DC guide here. ➔
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The Sublime
Creators, Innovators, And Cool $#!+ You Should Know About.
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Estée Lauder Companies UK & Ireland recently launched its AI powered Voice-Enabled Makeup Assistant (VMA) to assist visually impaired users to apply makeup easily and confidently. Learn more here. ➔
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The ArtsDistrict in Brooklyn, NY created an immersive, experiential venue, Limitless AI that dives into humanity's greatest achievements in a 360-degree explosion of color and light. Created by notable digital creators Ferdi & Eylul Alici the show studies where artificial intelligence (AI) and art meet. See more here. ➔
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AI and food seem to be worlds apart – and yet – as technology progresses so do the ways it impacts surprising areas of life. OpenAI, creator of DALL-E and ChatGPT, released an AI generator platform where food photography can be explored at the click of a button. Or, for finding menu inspiration like Chef Tom Aviv did when opening his new restaurant in Miami. Check out his creations, and get inspired yourself, here. ➔
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NASA is using spacecraft and mission hardware designed by artificial intelligence. The specialized parts use commercially available AI software to produce “evolved structures”. With tech, the sky really is the limit. Learn more about it here. ➔
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AI comes to life on the runway with the deft hand of British make-up artist and creator of wearable art Isamaya Ffrench. For the London Fashion week Mowalola presentation entitled “Dark Web” Ffrench used tones and textures to create an AI-inspired effect. Peep the looks here. ➔
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MusicLM, Google's new AI program can generate whole sounds and melodies from a text prompt. With a dataset of 5,500 music-text pairs it is surprisingly accurate and wholly entertaining. You can listen to and experience this ever innovative world of music AI here. ➔
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The Week In Review
ICYMI...
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Travel
- AI-Powered Travel Chatbots ➔
- Will ChatGPT Replace Travel Agents? ➔
- Airports Turn To AI And Other Tech Tools To Hunt For Lost Bags Amid Travel Meltdowns ➔
- Google Maps’ Immersive View Is Now Available Across Five Cities ➔
Fashion & Beauty
- The Future Of Fashion: Exploring How Artificial Intelligence Is Transforming The Market ➔
- Nigerian AI Artist Creates A Fashion Show For Elderly People ➔
- Is This The Trend Report Of The Future? An AI Interprets The Fall 2023 Menswear Season ➔
- Meet The AI-Discovered Skin-Care Ingredient, Fibroquin ➔
Entertainment
- The Absolute Best Sci-Fi Movies On Prime Video ➔
- How A.I. Is Reshaping The Way Movies Are Made ➔
- ‘We’re Going Through A Big Revolution’: How AI Is De-Ageing Stars On Screen ➔
- David Guetta Says The Future Of Music Is In AI ➔
Technology
- Google Created An AI That Can Generate Music From Text Descriptions, But Won’t Release It ➔
- Microsoft Flip-Flops On Reining In Bing AI Chatbot ➔
- Is AI Coming For Your Job? Tech Experts Weigh In: "They Don't Replace Human Labor" ➔
- NASA’s New AI-Designed Parts Look Like They’re From An Alien Starship ➔
Media
- Instagram’s Founders Just Launched An AI-Powered News App. It Could Be The Next Big Thing ➔
- ‘Scary’ AI-Powered Dollhouse Is Giving TikTok ‘M3GAN’ Vibes ➔
- Could AI Swamp Social Media With Fake Accounts? ➔
- Meta Embraces AI As Facebook, Instagram Help Drive A Rebound ➔
Events
- Top AI Conferences 2023: Roundup Of Top AI Conferences ➔
- Watch Google’s AI Search Event Right Here ➔
- Jasper's Generative AI Conference Breathes New Optimism Into The Beaten Down Tech Industry ➔
- Central Saint Martins Fall 2023 Ready-To-Wear Collection ➔
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