| | |  | | | Spring has sprung and the cultural calendar is in full bloom. | Here, in the US, attention turns from the Coachella Valley to the steps of the Met, with all eyes on the Met Gala on the first Monday in May. Vogue’s Anna Wintour – who has run the Met Gala since 1995 and has shaped it into the star-powered annual fashion event we know today – has set the official dress code as “The Garden of Time” to celebrate the Costume Institute’s new exhibition, “Sleeping Beauties: Reawakening Fashion.” | As we pour over our feeds – which will undoubtedly be flooded with iconic floral and botanical inspired looks for this year’s theme – we also think about flowers for Mother’s Day, which is right around the corner. | From global icons, such as Wintour, who has used her influence in the fashion world to nurture young designers, to the mothers and mother figures who have had profound impacts on all our lives, we’re dedicating this issue of the Pulse to incredible mothers everywhere. | Read on to hear from the mothers of BMF who give their POV on how brands should (and shouldn’t) market to mothers. | | Bruce, Brian, Ed + The BMF Team | | The POV |  | Pulse Check: Marketing To MomsWe tapped BMF’s mothers to get their point of view on marketing targeted towards them, and to share valuable insights on being a working mother. ➔ |
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| | BMF Connects |  | BMF Connects With Angela BarkanIn the lead up to Mother's Day, BMF's founding partner, Brian Feit, sat down with Angela Barkan, SVP of Marketing at BMG, to discuss her thoughts about marketing to mothers, and her experience as a working single mother. ➔ |
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| | The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |  | | Get ready to celebrate Mom in style with BMF client, SPANX vibrant Mother's Day Collection! From figure-flattering shapewear to leggings that provide all-day comfort, each piece is designed to empower and embrace her unique beauty and love. Treat the extraordinary mothers in your life to the gift of confidence and fashion-forward flair this Mother's Day with SPANX curated collection. Check out SPANX Mother’s Day gift guide here. ➔ |
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| |  | | BMF client The Ritz-Carlton is offering "A Rose for Mom" package at their buzzy New York, NoMad location, featuring an overnight stay, Ritz-Carlton robes, a welcome floral arrangement, and a 60-minute spa treatment. The spa offers a "Rose and Renewal" experience with Augustinus Bader skincare. Guests can also indulge in weekend high tea at Nubeluz and enjoy Chef José Andrés' rooftop bar and restaurant with breathtaking city views. Make your reservation for this unforgettable Mother’s Day experience here. ➔ |
|  | Photo via andreearobescu.com | BMF client Sephora's Mother's Day collection offers a curated selection of beauty products perfect for celebrating moms. The collection features a variety of skincare, makeup, fragrance, and gift sets tailored to pamper and indulge mothers of all preferences and ages. From luxurious skincare sets to radiant makeup palettes and captivating fragrances, Sephora's Mother's Day collection provides an array of options to show appreciation and love to moms on their special day. Click here to shop for the best gifts for mom. ➔ |
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| |  | | Moms deserve nothing but the best, so you might as well get them something from Gucci's Mother's Day Gift Guide. Showcasing opulent accessories and timeless treasures that every mother will enjoy. From iconic handbags to luxury cosmetics, each item exemplifies Gucci's impeccable craftsmanship and enduring allure. Show your gratitude and affection for Mom with a gift she'll treasure forever, from Gucci's carefully curated selection this Mother's Day, which you can find, here. ➔ |
|  | | BMF client Estée Lauder's Mother's Day 2024 collection features a curated selection of skincare and beauty products perfect for spoiling the special women in your life. From renowned serums and creams to limited edition makeup palettes, there's something for every mom's beauty routine. Look out for exclusive gift sets designed to pamper and rejuvenate, including fragrances, bath and body essentials, and makeup must-haves. Whether you're celebrating a new mom, a seasoned pro, or anyone in between, Estée Lauder's Mother's Day collection promises to delight with its blend of sophistication and indulgence. Click here to play Spin The Wheel and get a chance to win and hit the jackpot for the perfect mother’s day gift. ➔ |
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| |  | | Louis Vuitton's Mother's Day campaign celebrates the special bond between mothers and children with luxurious elegance. Featuring a range of iconic Louis Vuitton products, the campaign highlights the timeless beauty and sophistication of the brand's offerings. Through captivating imagery and heartfelt messaging, Louis Vuitton pays tribute to mothers worldwide, honoring their love and devotion. Shop special Louis Vuitton mother’s day gifts here. ➔ |
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| | The FrequencyWhat We’re Listening To Now. |  | Photo via Instagram @ladygaga | A world renowned mother to all of her little monsters, Lady Gaga teases her debut as Harley Quinn in “Joker: Folie à Deux”. Gaga herself confirmed the major casting via social media in August 2022, leveraging her dual talents as an international pop sensation, and a skilled actress, highlighted by her Oscar-nominated performance in "A Star Is Born". The first teaser trailer, released on April 9, introduced Gaga's portrayal of Harley Quinn, setting the stage for a thrilling continuation of the Joker saga. Lady Gaga dazzles with her unparalleled talent, seamlessly transitioning between mesmerizing music performances, and captivating acting roles. Check out Gaga here. ➔ |
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| | The DestinationNow Departing... |  | Photo via Sean Pavone/Shutterstock | Savannah, Georgia, known for its charming historic district, tree-lined streets, and southern hospitality, offers a rich cultural experience with its antebellum architecture and vibrant arts scene. Just as a mother provides a warm and welcoming environment for her family, Savannah welcomes visitors with its charming spirit, creating a sense of belonging and connection akin to a mother's love and care. Check out the Savannah Travel Guide here. ➔ |
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| | | The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. | | Vogue tapped stylish moms like Shanina Shaik and Camila Coehlo to offer guidance in selecting a gift that will bring joy and warmth to her heart. Check out the mom-approved gifts to give this Mother’s Day here. ➔ | Photo via Heidi Joy Baker |
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| | Tabitha Brown, known as "America's Mom" with over 13 million followers, is celebrated for her veganism advocacy and infectious humor. As a multi-talented figure, she's an Emmy-winning actress, New York Times bestselling author, and host of Food Network's "It’s CompliPlated." Through ventures like her haircare line Donna’s Recipe and partnerships with major retailers, Tabitha inspires others to pursue their dreams authentically. Check out Tabitha and her multifaceted career here. ➔ | Photo via Instagram @iamtabithabrown |
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| |  | | The Minimalist Moms Podcast, led by Diane Boden, advocates for simple living and minimalism through weekly episodes featuring guest interviews and personal experiences. Diane's mission is to inspire listeners to embrace a minimalist lifestyle and find fulfillment with less. Based in Columbus, Ohio, Diane is also an author and can be followed on Instagram @diane_boden for more inspiration. Check out everything on the Minimalist Moms podcast, here. ➔ |
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| | | Nara Smith, a model turned TikTok sensation, hails from South Africa and Germany. Married to Lucky Blue Smith since 2020, they're parents to Rumble Honey, Slim Easy, and Whimsy Lou. Nara's culinary TikTok videos, showcasing homemade meals, have earned her millions of followers. Despite her youth, she balances family life and explores her faith alongside Lucky's Mormon background. Nara's story reflects modern aspirations and the joys of family and creativity. Check out Nara Smith here. ➔ | Photo via Instagram @naraluckysmith |
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| | Janet is a prominent social media influencer and content creator, primarily recognized for her @endlessmomdiary Instagram account. Within her digital space, she curates and shares an engaging blend of family-oriented, fashion-focused, and lifestyle-themed content. With a dedicated following, her account has amassed an impressive audience, boasting over 550,000 followers on Instagram and 15 million likes on TikTok, who eagerly engage with her posts and updates. Through her captivating content, she offers insights into various aspects of her life, from family moments to fashion inspirations, resonating with a wide spectrum of followers across the platform. Her most popular videos are her OOTD featuring her children. Click here to view her TikTok. ➔ | Photo via Instagram @endlessmomdiary |
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| | | The Week in ReviewICYMI... | TravelMother’s Day Gift Guide for Travel Lover ➔ 15 Mother-Daughter Trip Ideas, From Nile Cruises to Sedona Getaways ➔ ‘Quiet Life Travel’ is the New Viral Trend Going Around ➔ 11 U.S. Destinations That Are Perfect for a Girls’ Getaway ➔
Fashion & BeautyJergens Honors Mother’s Day with Its ‘Mom-Sense Campaign’ ➔ What Our Editors Are Gifting Their Moms This Mother’s Day ➔ Bloomingdale’s Fashion Director Shares What Mom Really Wants to Mother’s Day ➔ Nicole Ari Parker Dishes on Motherhood, Marriage, & Of Course, Fashion ➔
EntertainmentBlue Ivy Carter Secures Voice Role in “Mufasa” Film with Mama Beyoncé ➔ ‘Daughter of Genghis’ Review: A Poignant Portrait of a National Gang Leader Grappling with Motherhood ➔ Anne Hathaway Reveals How Motherhood Helped Her Understand Her Character in ‘The Idea of You’ ➔ Sarah Drew’s New Hallmark Movie, ‘Branching Out’ Is A Love Letter to Single Moms ➔
TechnologyMeta’s AI Assistant is Fun to Use, but It Can’t Be Trusted ➔ From Baby Talk to Baby A.I. ➔ LVMH Sees the AI Challenge For Luxury is Not Technology But the Human Element ➔ Every Tech Tool in the Classroom Should be Ruthlessly Evaluated ➔
MediaHow UCF’s Jasmine Williams Balances Softball, Motherhood and Social Media Stardom ➔ ‘Mary Jane’ Review: Rachel McAdams’s Moving Portrait of Motherhood on Broadway ➔ Quotes and Advice from 31 Moms on Motherhood and Entrepreneurship ➔ How Companies Can Support Mental Health in The Digital Age ➔
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