The Pulse - 07/14/23

Pulse Check: What You Need To Know About Activating In Paris According To Eloïse Mercier-Fox, BMF’s Global Head Of Production

The Paris 2024 Summer Olympics are right around the corner. Eloïse, a Paris native, shares her tips to help you get ahead of the game when activating in The City Of Light. ➔

Photo via International Olympic Committee

The Paris 2024 Olympic & Paralympic Games are just a year away! The global event will take over Paris from July 26th to August 11th, 2024. It’s time to plan your brand activation. Learn more and book your tickets here. ➔

Photo via Foundation Louis Vuitton

New York is in Paris right now at The Foundation Louis Vuitton. The museum recently unveiled “Basquiat x Andy Warhol. Painting Four Hands”. The exhibition opens with a series of portraits of Basquiat by Warhol and of Warhol by Basquiat. The two artists created around 160 amazing works together between 1984 and 1985 that showcase their styles of art and how they eventually found a symbiotic style. Learn more about the exhibit and book your tickets here. ➔

Photo via Akabeko Restaurant

Akabeko opened in Paris last fall and is on track to become a new summer hotspot for French-Japanese fusion. Located near Saint-Germain-des-Prés and across the street from YSL headquarters, this is an elegant and luxurious spot to spend an evening. This is Chef Yasuo Nanaumi's first fully self-owned restaurant, but he is a seasoned and well known veteran in the Paris food scene. The omakase style meal features category-five wagyu beef from Hokkaido, caviar, foie gras, tuna tatami, and more expertly paired delights. Book your reservation here. ➔

Photo via Wallpaper

In honor of the 50th anniversary of Picasso’s death, the Musée Picasso has decided to showcase their collections, like never before. The museum collaborated with British designer Paul Smith, known for his work with color, tailoring and unexpected details, to lead the artistic direction of an exceptional exhibition showcasing the museum’s collection. This new experience allows viewers to experience Picasso's artwork in a new light. Preview the exhibit and get your tickets here. ➔

Photo via Nightjet

Paris and Berlin are two of Europe’s most vibrant capitals. One thing that stops travelers from conveniently getting to both is no access to a night train, but a brand new night train network between the cities has been confirmed by Nightjet, with rumors that service will begin as soon as the end of this year. Although it is still early, there are thoughts the route will also consist of stops in Brussels and Vienna. Learn more information about Nightjet and book your trip here. ➔

Photo via Paris Saint-Germain

Paris Saint-Germain and 3.Paradis have joined forces to create a brand-new exclusive recreation of PSG’s 2022/23 away jersey. It first debuted at the Spring/Summer 2024 installation during Paris Fashion Week. This new jersey consists of 11 doves on the front, circling the PSG badge referencing PSG’s 11th league title that they accumulated last season. From a different perspective, the doves represent the club’s overall aura of peace and unity, referring to its players on and off the playing field. The back of this jersey has a unique take replacing the player’s name for text that reads “Here is Paradise”. There are only 1,970 shirts being dropped. Try and snag one here. ➔

Photo via Condé Nast Traveller

According to Condé Nast Traveller, French cooking is “in” again. It was never “out” in our opinion, but the cool crowd is now headed to Bistrot des Tournelles, a beautiful bistro just south of Place des Vosges. Some of the most popular dishes are cordon bleu, and the poulette des Landes. They arguably have the best ham in the country. Don’t forget to finish off with dessert, simple but sweet. They have three options consisting of chocolate mousse, crème brûlée, and tarte tatin. Snag your reservation here. ➔

Photo via Visoon

For the first time since 1995, Paris will host the MTV Europe Music Awards. This event is one of the biggest nights in the music industry with performances by iconic stars. It will be broadcasted live on MTV in over 150 countries on November 5. Learn more about the EMAs here. ➔

Photo via Reporters Associes

Recently we’ve rediscovered our love of French pop singer France Gall. A star in the 1960’s yé-yé scene, she most notably won the 1965 Eurovision Song Contest with “Poupée de Cire, Poupée de Son” which still is on heavy rotation on our playlists today. The track is a composition by Serge Gainsbourg, another French fave whom she often collaborated with. Despite her death in 2018, she remains a beloved cultural icon. Jack White’s Third Man Records recently reissued her three most popular albums of the ‘60s: Poupée de Cire, Poupée de Son, Baby Pop, and 1968. ➔

Photo via Florian Wehde

The City of Light never ceases to enchant. Renowned for its rich history, captivating architecture, and vibrant culture, this one-of-a-kind metropolis has irresistible allure for art enthusiasts, fashion aficionados, and romantics alike. Check out our refreshed travel guide here. ➔

Photo via Jacquemus

Jacquemus has been making waves in the fashion industry but also in the marketing world. In April, Jacquemus rolled out giant Le Bambino purses, one of their most popular bags, to cruise through the streets of Paris as a stunt. The 3D-rendered video they posted to Instagram and TikTok immediately went viral. The oversized purses have inspired trends and memes on social, proving this stunt was wildly successful, setting a new standard for fashion houses and marketing teams. Check out the viral video here. ➔

KAR L’Art De L’Automobile was established in 2017 by Beirut-born, Paris-raised car collector Arthur “Kar” Karakoumouchian who has turned his love for the automotive industry into an energetic company. The French brand combines art, music, car design, and fashion into each of their collections. These clothing items can be seen behind the wheel, or roaming the streets. Get some of these pieces mixed into your wardrobe rotation. Shop here. ➔

Photo via KAR L’Art De L’Automobile

Les Espaces d’Abraxas, Ricardo Bofill’s postmodern housing project east of Paris, demands to be noticed, but has often been neglected. Bofill, who passed in 2022, used reflective glass and precast concrete in shades close to sand to create references, many of which are Classical. The complex has served as a staple backdrop for many films including The Hunger Games and Brazil. Check it out here. ➔

Photo via Adrien Dirand

Céleste is the latest Luxury Space Capsule produced by Zephalto, a space travel company, set to take flight in late 2024. Created by the Paris-based designer Joseph Dirand, the capsule plans to take off from France with two pilots and up to six guests on board for each trip, reaching an altitude of 25 km above the Earth and totaling six hours. Guests who join onboard will be able to witness the Earth’s features, and obtain new views of our planet. This project is a collaboration between hospitality and architecture, with the balloon-shaped capsule being roughly the same size as the Sacré Coeur in Paris. Learn more about the future of space travel here. ➔

Photo via Zephalto

Dries Van Noten, the Belgian fashion brand, is opening a new store at Galerie Quai Malaquais in Paris. The brand recently celebrated its one year anniversary of the launch of its fragrance and beauty line, which will be featured in store. The store is an homage to the history of the Rive Gauche, where it is located, but in the brand’s boldly modern way. Check out the website for their products and more information about the new store here. ➔

Photo via Dries Van Noten

The art collective 99GINGER by Kirou Kirou is back with its 5th edition of Not In Paris aimed at expanding Paris’ creative barriers and inspiring others to push the creative boundaries. Not In Paris began as a party series with fun and new music drawing in diverse crowds and fostering creativity. It has now formed into a creative incubator with seven members: Kirou Vanna, Gabriel, Ava Andreani, Clarisee Prévost, KCIV, and Nadia Keira. Each member brings a completely different skill and creative perspective to the table. 99GINGER has evolved from just another party collective to encompass many mediums like editorial interviews, poetry books, and even a record label. Check out 99GINGER and what they’re working on here. ➔

Photo via 99GINGER

Shortly after Paris Fashion Week came to a close, the Quai 54 began. This is the world’s top street basketball tournament, which is now in its 20th year. It takes place at Roland Garros Stadium in the western suburbs of Paris. This event is unique as it blends together the different worlds of basketball, hiphop, art exhibitions, sneaker culture, and high profile stars. The three most popular players that fall under the Jordan brand – Zion Williamson, Luka Dončić, and Jayson Tatum – took the position of dunk contest judges. The Jordan Brand also unveiled newly released sneakers, with exclusive colorways made available for Quai 54. Learn more about the history and future of the event here. ➔

Photo via Quai 54

Photo via Nike

Earlier this month, Nike hosted its “Goddess Awakened” experience in Paris in collaboration with choreographer and athlete Parris Goebel. This dance performance celebrated the power of womanhood through movement, style, and self-expression. The performance was 40 minutes long including a series of numbers that take inspiration from Nike, the Greek goddess of victory, inspiring viewers to tap into their inner strength and support the collective power of women. Of course fashion played a role as well including several statement pieces created by Nike collaborators. Watch the performance here. ➔