Dear Pulse Readers,
As summer kicks into high gear, so do a flurry of European events & festivals worth traveling for.
This week, we’re reporting from the Côte d'Azur where we’ve descended on the French Riviera for the Cannes Lions Festival of Creativity – the largest global gathering for members of the advertising and creative communications industry. We’re on-site supporting our longtime friends at BizBash. If you’re in town, stop by the yacht to say hello!
Beyond Cannes, BMF has always had an international outlook, which is why we opened our London office 5 years ago to service clients in EMEA, and to help bring European brands stateside and to the Americas in resonant ways. Europe remains an important global market as an economic juggernaut and driver of trends.
This edition of The Pulse is dedicated to all things Europe. Get the scoop on Cannes Lions, and the best of what’s happening this summer on the continent and beyond.
Stay inspired.
Bruce, Brian, Ed + The BMF Team
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Pulse Check: BMF sat down with BizBash Director of Brand Experiences Michela Noviello to hear about BizBash’s work at Cannes Lions, what differentiates the European market, and what she finds the most inspiring about Europe. ➔
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The New + The Noteworthy
Everything Worth Doing/Seeing/Getting/Booking
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Get ready for the Cannes Lions International Festival of Creativity 2022. The Festival content programme and Global Councils of Progress will help you understand and contribute to the industry's - and the world's - most pressing challenges: Sustainability; Diversity, Equity & Inclusion; Data & Technology; Brand Creativity & Effectiveness; Talent; and Business Transformation.
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At this year's Cannes Lions Festival, Bizbash invites you to relax, refresh and reconnect at the Hubilo Retreat, produced by BMF. Located aboard a luxury yacht in the port of Cannes, The Hubilo Retreat will encourage creativity & conversation through elevated hospitality, French Riviera fun, and purposeful programming while paying homage to the art, music & creativity that defined the mid-century Côte d’Azur.
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Headed to the south of France? Check out the exhibition Hockney – Matisse at the Musée Matisse in Nice, presenting an unprecedented conversation between David Hockney and Henri Matisse. This dialogue looks at Matisse through the prism of David Hockney’s art. Check it out here.
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Kendrick Lamar, Post Malone, and Dua Lipa lead Spotify’s Cannes Lions lineup taking place Monday, June 20 to Thursday, June 23. Back for an encore is Spotify Beach, which will make its home on the Croisette daily from dusk till dawn.
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Visit the new, 10,000 square-metre Dior flagship which houses a gallery space, the restaurants Monsieur Dior & Pâtisserie Dior – two eateries both led by buzzy French chef Jean Imbert – three gardens, a 200-metre guest suite and more.
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Today is the last day of Pitti Uomo. Whether you’re already there, or headed to Florence soon, check out a new exhibition at the Salvatore Ferragamo Museum celebrating Wanda Ferragamo’s unique legacy. Titled ‘Women in Balance’, the expansive show situates Wanda within the rapidly changing social milieu of Italy in the 20th century.
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The Frequency
What We're Listening To Now.
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We’re obsessing over Belgian pop superstar Stromae and his new album “Multitudes”, exploring the darkest of dark thoughts set to dance party beats. Listen HERE. If you’re on the continent this summer, make sure you get tickets for his massive European tour – his live show is other-worldly. Find the dates and get tickets HERE.
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Check out the best European music festivals to hit up this summer here.
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The Destination
Now Departing...
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Cannes is a truly international destination that accommodates a range of travelers looking for everything from fine restaurants and high-end shopping to inspiration at Cannes Lions, and gorgeous beaches. Check out our Cannes travel guide to discover more. ➔
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The Sublime
Creators, Innovators, And Cool $#!+ You Should Know About.
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After two pandemic disrupted years, Salone del Mobile and Milan Design Week returned with their usual format last week. Read everything you missed. ➔
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BMF client Amazon Luxury Stores made its European debut with a campaign featuring Kristen McMenamy, Precious Lee, Leon Dame and Dara. Check it out. ➔
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Olivia Arthur is one of six photographers taking part in the latest chapter of Saint Laurent’s ‘Self’ project – this time, an exhibition in collaboration with Magnum Photos. Check it out. ➔
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Porsche’s immersive installation bloomed at Milan Design Week. For ‘The Art of Dreams’, Porsche explores nature and technology with an immersive installation by botanical artist Ruby Barber of Studio Mary Lennox. ➔
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From Europe to Web3 – Givenchy joins the Metaverse craze with a Beauty House in Roblox. The immersive world features a castle as a nod to Givenchy Parfums’ late founder Hubert de Givenchy’s home. The Givenchy Beauty House will enable users to make their own avatar faces, which they can submit for a chance to win virtual accessories and rewards. Read more. ➔
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The Week In Review
ICYMI...
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Travel
- Travel to Europe: Be Ready for Bigges Crowds at Popular Tourist Destinations ➔
- Strikes and Labor Shortages Leave European Airports in Chaos ➔
- Madrid aims to Become Top European Destination for U.S. Travelers ➔
- How to Travel Europe This Summer on the Cheap ➔
Fashion & Beauty
- Amazon Fashion Expands Luxury Stores Offer Into Europe ➔
- The Best Street Style From the London Spring Menswear Shows ➔
- Best Fashion and Beauty Collabs Dropping in June ➔
Entertainment
- European Film Festival to Launch in Saudi Arabia ➔
- European Films Comprise 38% of All FIlms on Netflix Platforms ➔
- Hajni Kis’ ‘Wild Roots’ Wins Best Feature at Hungarian Film Awards ➔
- Croatian Producers to Receive Funding Boost From Streamers ➔
- Ukranian Refugees Feature in Powerful Short Film from UN Refugee Agency ➔
Technology
- Europe’s Move Toward a Universal Gadget Charger ➔
- London Tech Week Kicks Off With New Government Announcements on Future of Tech ➔
- EU Votes to Ban Sales of New Gas-Powered Cars by 2035 ➔
- European Startup Has Built a 3D-Printed Concrete Home ➔
Media
- Meta, TikTok, Google and Twitter All Preparing to Sign-On to New Misinformation Rules in Europe ➔
- Nigeria to Require Social Media Platforms to Open Local Offices ➔
- Inside The Washington Post’s Social Media Meltdown ➔
- Viola Davis Says Escapist Movies and Social Media ‘Destroys Our Art Form’ ➔
Events
- Cannes Lions 2022–Everything You Need to Know ➔
- Spain and Southern France Hit by Second Extreme Heat Event of the Year ➔
- Real Madrid to Play in Las Vegas, San Francisco and L.A. ➔
- “The Charming Taste of Europe” to Participate in the 2022 Summer Fancy Food Show ➔
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