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Hollywood: the heart of the entertainment industry and a cultural juggernaut that shapes trends across categories. From storytelling and celebrity partnerships to global brand deals, its influence continues to redefine how we connect, consume, and engage. |
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With San Diego Comic-Con just around the corner, our Hollywood Edition is a love letter to the entertainment world — spotlighting the talent and creatives making cultural waves and captivating audiences worldwide. |
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Whether you’re heading to Comic-Con, a lifelong Hollywood fan, or simply looking for a hot summer movie to stay cool, dive into our round-up of must-see blockbusters, what’s trending in Tinseltown, can’t-miss Comic-Con activations, and the unexpected brands using entertainment to forge meaningful connections. |
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| Pulse Check: EGOT Winners |
| We’re shining a spotlight on the rare talents who’ve achieved the ultimate creative honor — earning an Emmy, Grammy, Oscar, and Tony. These EGOT winners represent the pinnacle of artistic excellence, with legacies that span screens, stages, and soundtracks — shaping culture with every step and leaving an influence that extends beyond a lifetime. Is aligning with them right for your brand? ➔ |
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| BMF Connects With Diana Ruiz |
| BMF sat down with Diana Ruiz, Executive VP of Experiences + Design at FOX, to talk about her path to mission-driven leadership, the evolution of Hollywood, and how FOX continues to innovate. ➔ |
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The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
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| BMF client FX’s The Bear is back for Season 4. As one of TV’s most critically acclaimed series, the show continues to raise the bar with cinematic storytelling, razor-sharp performances, and edge-of-your-seat kitchen drama. This season, Carmy and the crew face a high-stakes race to save the restaurant, with deeper character arcs and even more emotional heat. Stream the new season on Hulu here. ➔ |
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BMF client Universal Pictures’ How to Train Your Dragon has soared into theaters–this time as a live-action feature–reviving the wonder, adventure, and heart of the beloved story for a new generation. To celebrate the film’s epic return, BMF created a custom touch-to-open mailer that sparked buzz, social shares, and pure excitement. Check out Patrick Dougall's unboxing to see the magic take flight and book your tickets here! ➔ |
| Photo via Universal Pictures |
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| Photo via Rotten Tomatoes |
| James Gunn’s Superman has hit theaters, starring David Corenswet as Clark Kent and Rachel Brosnahan as Lois Lane. Marking DC’s biggest tonal pivot ever, the marketing campaign leans into warmth, optimism, and stripped-back Americana, resetting the world’s most iconic hero with emotional teasers and timeless creative. Book tickets here. ➔ |
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| Photo via San Diego Magazine |
| San Diego Comic-Con, held July 24-27, remains the ultimate playground for pop culture fans with Hollywood's biggest blockbuster studio reveals, exclusive collectibles, and fandom-driven experiences. Expect major brand activations that tap into nostalgia and new IP alike, offering marketers a powerful stage to forge emotional connections with superfans and fuel viral moments across social. Plan your trip here. ➔ |
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| | SKIMS dives into luxury with a new Roberto Cavalli swim collaboration which debuted on social media and became available to shop on June 27. Featuring bold tiger and zebra prints on sleek, inclusive silhouettes, the campaign stars Hollywood icons Kim Kardashian and Kris Jenner merging high fashion and pop culture for a launch primed to spark social buzz. Shop the collection here. ➔ |
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| Brad Pitt hits the track in F1, now in theaters and already racing to box office success. Produced by Jerry Bruckheimer and backed by Apple, the film blends real Formula 1 footage with scripted drama, shot live during the Grand Prix weekend. The crossover appeal speaks to both sports fans and summer moviegoers. Watch the trailer here and get tickets now! ➔ |
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On July 16, Hollywood Icon Kylie Jenner is dropping the ultimate summer statement with her new Khy x Frankies Bikinis collab. The July 2025 collection channels vintage bombshell energy with lace-trimmed push-ups, playful polka dots, sultry leopard prints, and satin details, all designed to turn heads poolside. Shop the exclusive collection when it drops here. ➔ |
| Photo via Frankies Bikinis |
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The FrequencyWhat We’re Listening To Now. |
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| | “Manchild,” Sabrina Carpenter’s chart-topping lead single, sets the tone for her seventh album Man’s Best Friend, dropping August 29, 2025. Building on her Grammy momentum, the album delivers energetic, playful pop and has sparked conversation with its provocative cover and quick-selling alternate art. Man’s Best Friend marks Sabrina’s evolution in 2025’s pop landscape. Pre-order the album here. ➔ |
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| BMF has linked up with Flash GEA (jē), NYC’s breakout DJ and genre-mixing producer with a cult following and a sound that’s lighting up the city’s most iconic rooms. Known for blending big room techno with gritty acid house, @flashgea is the go-to selector for brands, tastemakers, and underground heads alike. For this edition of The Pulse, Flash has curated a playlist, giving you a taste of Hollywood’s top tracks—listen here. ➔ |
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The DestinationNow Departing... |
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| | Hollywood remains the epicenter of global entertainment, driving trends in film, TV, streaming, and music. With major studios ramping up blockbuster releases and innovative content, the industry is buzzing with fresh talent and big-budget projects. Check out our refreshed travel guide to the heart of Hollywood, featuring must-see landmarks, iconic studios, celebrity hotspots, and insider tips to experience the magic behind the scenes. ➔ |
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That’s Fire By Sir Candle Man 🔥 |
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| BMF tapped fragrance tastemaker Kudzi Chikumbu, aka Sir Candle Man, for our Hollywood scent spotlight. We're burning Cece by Homecourt, a top-tier candle by the iconic Courteney Cox that perfectly captures the magic and dreams of LA living. With its cedary, sweet blend of cardamom and carrot seed, Cece is both addictive and grounding and is like stepping into the lobby of a stunning hillside home surrounded by rolling gardens. It’s a scent that turns any space into a little slice of LA. ➔ |
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| | Let’s chat about how we can keep your brand in tune with the pulse of culture. |
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The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
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| Photo via The Ritz-Carlton Yacht Collection |
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| | The line between search and social is fading. Instagram now lets pro accounts surface posts on Google—turning fleeting content into searchable assets. As Gen Z treats social as a search engine, brands must build content that’s designed to be found, shared, and seen across platforms. The future? Less siloed, more searchable. |
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Celebrity makeup artist Patrick Ta, known for glamming stars like Gigi Hadid, Sydney Sweeney, and the Kar-Jenners, brings his red carpet expertise to everyday beauty lovers with the limited-edition Dripping in Miami Bronze summer bundle. Inspired by the luminous looks he creates for Hollywood’s elite, the set features bronzing essentials like the fan-favorite Major Glow Balm, for a sun-kissed, high-shine look. It’s Patrick Ta’s signature glow made effortless for summer. He is defining Hollywood glam and bringing his tips and tricks to everyone. ➔ |
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| Jurassic World: Rebirth lit up the New York City skyline with a jaw-dropping drone show above 30 Rockefeller Plaza, where hundreds of illuminated drones formed a soaring dinosaur and then the iconic T-Rex logo, all set to John Williams’ legendary score. The high-tech spectacle teased the film’s July 2, 2025 release while transforming Midtown into a prehistoric playground, combining cinematic hype with viral, share-ready impact. Check out the drone show here. ➔ |
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After Thunderbolts opened, Marvel abruptly rebranded the movie to The New Avengers, physically tearing down and swapping billboards in LA and NYC. It was a shock stunt designed to fuel memes and keep media chatter alive, showing Hollywood’s embrace of controlled viral chaos as a campaign tactic. Watch Florence Pugh start the chaos here. ➔ |
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| Coco Gauff continues to redefine what it means to be a modern athlete, shining on and off the court with star power and high-fashion appeal. This summer, she turned heads as the face of a bold New Balance x Miu Miu collaboration, merging performance gear with luxury style. Her growing influence signals a new era where female athletes become symbols of excellence, making her a powerhouse in sport, style, and influence. Shop her collection here. ➔ |
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Leah Kateb, the Peoples Princess from Love Island USA Season 6, has stepped into a bold new role as the Refounder and Chief Creative Officer of Skylar, the clean-fragrance brand she once raved about as a fan. Now behind the scenes, she's infusing the brand with her signature creativity, leading new scent innovations and a full refresh of Skylar’s identity. Her favorite? Vanilla Sky. If you haven’t tried it yet, now’s the time. Skylar is not just a fragrance; it’s your new daily ritual and you can shop it here. ➔ |
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The Week in ReviewICYMI... |
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Travel Why Are We All So Obsessed With On-Location TV Shows? ➔ Inspired By 'Love Island USA? Why Now Is A Great, Cheap Time To Visit Fiji ➔ I Visited A Country I'd Never Heard Of After Seeing It On A Reality Show — Now It's My Favorite Travel Destination ➔ Jurassic World Rebirth Takes The Dinos to Thailand ➔ The New Era Of Work Travel ➔
Fashion & Beauty Celine’s Got A New Groove ➔ The World Is Getting Warmer. Fashion Thinks It Can Handle The Heat. ➔ Can Beauty Bring Happiness? THR Writer On How Plastic Surgery Thriller ‘In Pursuit Of Beauty’ Examines A Journey To Fulfillment — With A Criminal Cost ➔ The Met Gala After Anna? ➔ Gen Z Wants To Tan Safely This Summer. Should Brands Tap In? ➔ All The Best Celebrity Fashions At Wimbledon 2025 ➔
Entertainment Everything We Know About The Bear Season 5 ➔ Why Cierra Ortega Suddenly Left Love Island USA ➔ Inside The ‘Paradise’ Glow Up: New ‘Bachelor’ Boss On Evolving Summer Spinoff To Keep Up With Genre Competition ➔ Can David Corenswet Save Superman? ➔
Technology AI Is Controversial In Hollywood. For China’s Film Business, It’s No Holds Barred ➔ IMAX Readying New Film Cameras For New Chris Nolan Movie ‘The Odyssey’ ➔ Netflix Explains How It's Quietly Upgraded The Image Quality Of Your Favorite Movies And TV Shows – And It's All About Film Grain ➔ Welcome to Your Job Interview. Your Interviewer Is AI ➔
Media How Celebrity Beauty Brands Are Doing In 2025 ➔ Looking For A Starry Read? Consider Joining A Buzzy Celeb Book Club ➔ All About Duchess Meghan’s New Lifestyle Brand, As Ever ➔ ABC, Fox News Maintain Leads In Second Quarter TV News Ratings ➔ Disney And Hearst Exploring Deals For A+E Global Media As Cable Channel Market Ramps Up ➔
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