The Pulse - 03/07/24

Pulse Check: SXSW Activations

We’ve assembled the must-see SXSW activations, screenings, and talks in an easy-to-navigate agenda for you. Maybe we’ll even see you at a few events! Check it out here. ➔

Photo via SXSW.com

Experience the cultural extravaganza of SXSW in Austin from March 8-16, 2024. The 2024 lineup features keynote speakers like Jane Fonda and Dwyane Wade, a diverse musical lineup, including Bootsy Collins and The Black Keys, plus a star-studded Film Festival, with Ryan Gosling, Emily Blunt, and Anne Hathaway – as just a few example attendees. The comedy festival is also a can't miss occasion, with names like Samantha Bee and Nick Kroll. Whether in person or online, SXSW promises a week of entertainment, innovation, and inspiration to all. For badge and attendance information, click here. ➔

Photo via ICON

ICON announces DOMUS EX MACHINA, inviting attendees to join the company and special guests, live and in person, for exclusive announcements and a technology showcase at their official SXSW event. Doors open at 2PM, and the commencement of the feature presentation opens at 3PM, on March 12. DOMUS EX MACHINA is followed by live demos and musical entertainment. Learn more about DOMUS EX MACHINA here. ➔

Photo via SXSW.com

Porsche is back at SXSW for the third year, unleashing electric excitement with the debut of Taycan Turbo S and Macan models at Brazos Hall, from March 8–12. Enjoy immersive experiences, lively daily panel discussions with partners like Bose and RIMOWA, topped off with a high-energy Saturday night concert. Dive into the 'Porsche Full Service' experience for shareable moments, as the brand electrifies Austin with innovation, sleek designs, and a celebration of its dynamic past, present, and future. For more information on Porsche Full Service at SXSW, click here. ➔

Photo via VOX Media

Team Milk, The Cut, and Austin’s women runners community invite all levels of participants to join them for a celebratory 5K on International Women's Day, featuring special giveaways and a post-run recovery meet-up at Fleet Feet running store. Arrive on time for the warm-up, and note that an official SXSW badge is not required to participate in this inclusive event. Sign up for the run here. ➔

Photo via Orient

Each year, MIT Technology Review curates a highly anticipated list of the top breakthrough technologies poised to revolutionize the world. This compilation, eagerly awaited by readers, highlights innovations with the potential to profoundly alter how we live and work. During SXSW 2024, experts share insights into these advancements, discussing their implications across various industries and offering guidance on how individuals and businesses can adapt to this rapidly changing landscape. To find out more about the event click here. ➔

Photo via The University of Manchester

SXSW’s ‘Finding E.T.: Then What?’ will discuss the advances in technology driving humanity's quest for extraterrestrial life, with global collaboration and innovative projects like "A Sign in Space" aiming to detect and interpret signals from potential alien civilizations. If successful, this poses unprecedented challenges in understanding and responding. Discovering technologically advanced aliens could reshape global perspectives, prompting humanity to unite in preparing for potential contact. Speakers Franck Marchis, Wael Farah, Shelley Wright, and Daniela De Paulis discuss the societal implications and the need for a unified Earthling response. To read more about the event click here. ➔

Photo via Instagram @chaseshakur

Chase Shakur, an Alternative R&B artist from Atlanta, aspires to redefine the genre by blending hip-hop, funk, soul, pop, and R&B into a unique sound rooted in Black culture. His latest project, "it's not you, it's me," expands on his 2022 release, "It'll Be Fine," offering a meditation on life post-toxic relationship. Chase's journey involves overcoming obstacles, from dropping out of school to couch-surfing and forming collaborative bonds that shaped his musical identity. Transitioning from a rapper to a singer, he merges modern R&B with 90s-style vocals and rap-like songwriting. Check out Chase Shakur here, and check here for his SXSW info. ➔

Photo via arkade.com

Dylan Davis and Jordan Jones, the dynamic duo behind Arkade, are a sensation in LA's nightlife. Both LA natives and drummers from a young age, they transitioned from DJing house parties to headlining at the Roxy. Arkade, described as two different guys who share everything, brings their unique party vibe to every DJ set. Over seven years, their hard work has paid off with gigs across the country, from LA and Coachella to Canada and New York City clubs. They've shared stages with Post Malone, Travis Scott, Kid Cudi, Diplo, DVBBS, Snoop Dogg, Young Thug, Lady Gaga, and more, leaving an indelible mark on the music scene. Check out Arkade here, and check here for their SXSW info. ➔

Photo via Carlos Alfonso

Get weird in Austin this SXSW and beyond. Check out our refreshed Austin travel guide here. ➔

Photo via SXSW.com

"Thank you, Goodnight: The Bon Jovi Story'' offers an intimate look at the band's journey, capturing their real-time experiences as they navigate their future. Rarely does a legend like Jon Bon Jovi share his vulnerable moments while still living them. The series incorporates 40 years of personal videos, unreleased demos, original lyrics, and unseen photos, documenting their evolution from Jersey Shore Clubs to global stages. It relieves their triumphs, setbacks, greatest hits, disappointments, and moments of friction, providing a comprehensive glimpse into the iconic band's journey. To read more about the unique experience click here. ➔

SXSW's Centerpiece Screening will feature the debut of the film adaptation of the 1980s series "The Fall Guy." Directed by David Leitch, known for "Atomic Blonde," and starring Ryan Gosling and Emily Blunt, the film follows Gosling's character, a battle-scarred stuntman, as he returns to work on a film directed by his ex-wife (Blunt) when the leading star disappears. Described as a "big-screen love letter to action movies," the film celebrates the hard work of stunt performers and crew members. Winston Duke, Aaron Taylor-Johnson, Hannah Waddingham, and Stephanie Hsu also star. To watch the trailer click here. ➔

Photo via Getty Images

"Mindfulness Over Perfection: Getting Real On Mental Health Culture" encourages open conversations about mental health struggles alongside life's highlights. Grammy-nominated artist Selena Gomez, psychologist Dr. Jessica Stern, entrepreneur Mandy Teefey, NFL player Solomon Thomas, and therapist Dr. Corey Yeager will discuss the significance of embracing difficult emotions and creating space for others to do the same. They continue to emphasize flexibility in mental healthcare, combating negative self-talk, and acknowledging when one isn't feeling okay. Join this session for insights on reducing stigma and building awareness around mental health. To see where and when click here. ➔

Photo via Shutterstock

"Arcadian," written by Michael Nilon and directed by Benjamin Brewer, follows Paul (played by Nicolas Cage) and his sons, Thomas (Jenkins) and Joseph (Martell), in a near-future world devastated by unknown forces. They endure tranquil days and terrifying nights, battling a relentless evil after sundown. When Thomas disappears one day, Paul risks everything to find him, leading to a nightmarish struggle for survival. With suspense and desperation, the family executes a daring plan to endure the darkness and protect each other. To read more about it, click here. ➔

Photo via hollywoodreporter.com

"The Wear House" is a collaborative activation by WWD, FN, Beauty Inc, and Rivet during SXSW on March 9th and 10th at 800 Congress Avenue. With the theme "Innovation, Insights & Influence: The Art of Storytelling in Fashion and Beauty," the event features sessions with industry leaders like Tommy Hilfiger, Rosario Dawson, and others. Editors will discuss storytelling innovations, AI, and partnerships, while attendees can engage in interactive beauty, tech, and footwear experiences onsite. Read more by clicking here. ➔

Photo via SXSW.com

Photo via EDGE Media Network

SXSW is deeply ingrained in the entertainment industry, hosting a highly revered annual film festival that gets patrons excited for the next wave of hit features. Friend of the BMF family, Dave Karger, has released a new book titled '50 Oscar Nights,' inviting readers into the biggest night in Hollywood with an exclusive look behind the scenes of the Academy Awards. The novel, released as a collection of original interviews and never-before-told tales of Hollywood's biggest night, making it a must-read for any film festival attendees. Check out the book here! ➔