The Pulse - 03/22/24

Pulse Check: We tapped BMF beauty clients and our own internal beauty experts to hear about the state of beauty today. Hear what they had to say. ➔

Photo via Dyson

BMF recently produced Dyson’s first-ever beauty launch event at Paris Fashion Week to unveil their newest innovation, The Dyson Airstrait, to the EMEA Market. The Dyson Airstrait is changing hair for the better thanks to its ability to seamlessly straighten all types of hair without the damage of hot plates. The launch event celebrated iconic hairstyles in an exhibition designed with Parisian photo studio, Studio Harcourt, to recreate classic hairstyles using the Airstrait. Get your hands on the Dyson Airstrait click here. ➔

Photo via ZO Skin Health

Discover BMF client ZO Skin Health’s latest serum designed to promote a clear and balanced complexion with gentle yet powerful effects. This water-based serum utilizes ZO's sebum-targeting science, proven to reduce surface oil, congestion, and visible redness. The serum focuses on controlling sebum, an inflammatory substance detrimental to skin health, making it crucial for preventing and treating various skin conditions while enhancing the effectiveness of overall skin care protocols. Shop now here. ➔

Photo via BeautyMatter

FUTURE50 is a curated selection of up-and-coming beauty brands poised to shape the industry's future. Organized by BeautyMatter, these trailblazing brands are connected with vital resources such as funding, cutting-edge technologies, top-tier suppliers, and strategic partnerships to facilitate their growth. Through a blend of networking opportunities, market insights, and direct connections, FUTURE50 serves as a dynamic platform for brands and stakeholders to envision and realize their future potential. The event will take place on June 20, 2024, in New York City, promising to be a catalyst for innovation and industry advancement. Click here to buy tickets. ➔

Photo via @lamer

Before Greta Lee walked the Oscars red carpet, she indulged in a luxe lineup to prep her skin thanks to BMF client La Mer. The Treatment Lotion to energize and prep, The Concentrate for strengthening, stabilizing, and visibly soothing skin, The Eye Concentrate for brightening the delicate eye area, The Renewal Oil for softening and enriching the skin, The Moisturizing Soft Cream for rejuvenating and achieving a glowing, healthy look, and The Hydrating Illuminator for highlighting and enhancing radiance. With this comprehensive skincare regimen, Greta radiated confidence on the carpet. For everything La Mer, and to purchase the lineup, click here. ➔

Photo via BeautyMatter

The BeautyMatter NEXT Summit offers an immersive experience addressing current challenges facing industry leaders while exploring the future of beauty. Through forward-thinking discussions with thought leaders and industry experts, attendees gain insights into upcoming trends and innovations. The event also features unique content experiences and extensive networking opportunities. Don't miss the NEXT Awards + Summit on October 24, 2024, in Los Angeles, CA, for an engaging and impactful exploration of the beauty landscape. To read more about the event click here. ➔

Photo via Papatui / Mark Seliger

Dwayne "The Rock" Johnson has introduced his men's personal care brand, Papatui, which encompasses three distinct product lines: face care, tattoo care, and body and hair care. The skincare products incorporate ingredients like ceramides, hyaluronic acid, niacinamides, and salicylic acid, while body and tattoo care products feature mango butter and coconut oil. Papatui products are formulated without parabens, sulfates, dyes, alcohol, and PEGs, prioritizing clean and safe ingredients. The brand carries three signature scents: Sandalwood Suede, Lush Coconut, and Cedar Sport. Check out Papatui and all it has to offer here. ➔

Photo via @arianagrande

Ariana Grande's seventh studio album, Eternal Sunshine, is a reflection of her multifaceted creativity, blurring the lines between reality and theatricality, allowing Ariana to showcase her signature style, blending soaring vocals with dance-worthy beats. In addition to her musical career, Grande's passion for makeup and self-expression shines through her beauty brand, R.E.M Beauty, which aims to empower others to feel beautiful, unleash their creativity, and share their stories with the world. In unison with her album, Grande shares which R.E.M makeup she used for album looks, and even a product playlist, matching 13 R.E.M products to the 13 initial songs on the album. Check out Ariana Grande and her new album here. ➔

Photo via Ann Danilina

With its vibrant streets and innovative spirit, Seoul is renowned for pioneering beauty trends and setting the standard in skincare and cosmetics. If you’re headed to the heart of K-beauty, check out our refreshed Seoul city guide here. ➔

Photo via Canyon Ranch

BMF client Canyon Ranch recently hosted its inaugural beauty and wellness festival, Enchant At The Ranch. Guest speakers and participating brands included Joanna Czech, Nikki Reed, Kosas, Rachel Roy, and more. The next Enchant At The Ranch will be hosted at Canyon Ranch’s Lenox location this autumn. Read more about it here. ➔

The 90s are making a comeback, with beauty icon Pamela Anderson leading the charge in BMF client Smashbox's latest iconic campaign. Anderson, known for her classic 90s makeup look—thin brows, smoky eyes, and glowing skin—harken back to a time when beauty was bold yet effortless. This campaign not only celebrates Anderson's iconic status but also emphasizes the importance of using makeup as an extension and expression of oneself, rather than the focal point. ➔

Photo via Smashbox

Dcypher Cosmetics is at the forefront of integrating AI technology into the beauty industry. Through sophisticated algorithms and machine learning, Dcypher's AI-driven platforms provide tailored recommendations, taking into account factors such as skin type, shade, and application preferences to get consumers their perfect match. Dcypher Cosmetics is revolutionizing the way we approach skincare and makeup, making beauty more personalized, efficient, and inclusive than ever before. To experience it for yourself click here. ➔

Photo via Dcypher

Selena Gomez, recently named the most followed woman on Instagram, epitomizes the concept of a "Native Influencer," having risen to fame through social media. Starting her career in acting and later venturing into music, she now owns "Rare Beauty," her skincare and makeup line. Gomez leverages influencer marketing by hosting lavish events to introduce her products to fellow influencers, showcasing her prowess as both a beauty influencer and a savvy entrepreneur. Go check out Rare Beauty by clicking here. ➔

Photo via Rare Beauty

Matilda Djerf, a Swedish-born content creator with 3M followers on Instagram, epitomizes the Holy Trinity of amazing hair: volume, movement, and stylish bangs. Known for her modern Farrah Fawcett-inspired hair, she is now launching her own line of hair products. Djerf Beauty, set to debut on March 27, will feature a Breezy Styling Mist and On The Go Styling Gel, tailored to her go-to hairstyles. Djerf emphasizes her passion for good hair and the need for products with the right ingredients and values. These products aim to simplify hair routines, allowing for effortless styling with just one product. Read more on the exclusive interview between Djerf and Vogue, by clicking here. ➔

Photos via @amaliaberglund

At the Oscars 2024, Lupita Nyong’o stunned with a sculptural hairstyle crafted by her longtime stylist, Vernon François, despite the evening's minimal hair and makeup trends. At the Vanity Fair after-party, François elevated Nyong’o's hair with delicate locs woven into a halo effect around her crown, creating a majestic look. Using BMF Client Olaplex's Bonding Oil to define her natural curls, François showcased Nyong'o's signature style with a touch of elegance and flair. This collaboration marks another chapter in their history of creating hair magic together, from glamorous up-dos to head-turning braided crowns and iconic afro curls. Read more about it here. ➔

Photo via Karwai Tang | Getty Images

Photo via ATWATER

ATWATER is dedicated to enhancing grooming routines with top-quality skincare products. Teaming up with Ducati, they've created a limited edition Clean Impact Body Scrub and Cleansing Bar to support RxArt. Proceeds from sales contribute to RxArt's mission of aiding children's healing through visual art. Up to $10,000 will be donated to sponsor an art installation at the Nappi Wellness Institute in Syracuse, NY. Additionally, for each bar sold, a donation will be made to RxArt. Read more about it here. ➔