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Dear Pulse Readers,
As the promise of summer inches closer to reality, we can’t help but dream of sun soaked days spent at the beach and weekend road-trips. But there’s one place that seems to exude a bit of summer year-round – California.
With so many California-based clients, BMF understands the importance of the market, that’s why LA has always been our second largest office. With its tech-forward ways, thriving economy (it’s literally on the path to overtake Germany as the world's 4th largest), and beautiful destinations – not to mention Hollywood – it’s no exaggeration to proclaim California’s importance.
So this issue is dedicated to all things California. From renowned restaurants and festivals to awards shows, we’ve got the ultimate round up of can’t miss things to do, see (and plug your brand into) throughout the year. And there are so many cultural tent poles happening in the Golden State this month and beyond, including one of the most hotly anticipated events of the year, Coachella.
You’ll be California dreamin’ in no time.
Stay inspired.
Bruce, Brian, Ed + The BMF Team |
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The POV |
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 | Pulse Check: California CultureBeen searching for the ultimate California cultural calendar? Look no further. We’ve assembled this resource so that marketers know what’s on when. It’s just as helpful for trip-planning. Check it out here. ➔ |
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The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
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 | Desert X is back and open until May 7th at various sites across the Coachella Valley. The awe inspiring exhibition is free from sunrise to sunset. Find the locations of each art installation you want to see here. ➔ | Photo via Rana Begum, Desert X |
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 | Youtube is bringing every Coachella stage to your screen for the first time ever. Tune into the festival’s Youtube Channel, pick a stage, and watch the performance happen live with the rest of the fans. In between performances, livestream viewers will be treated to on-the-ground coverage of the art, artists, installations, behind the scenes moments and more. Check it out here. ➔ | Photo via Coachella YouTube Blog |
|  | During Coachella weekends one & two, sample new beer headliner Heineken Silver and dance the day into night listening to an outstanding roster of DJs at Heineken House. See the details here. ➔ | Photo via Coachella Website |
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 | NYLON House Presented by Samsung Galaxy invites guests to escape Coachella’s festival grounds and sip Patrón while experiencing art installations, dynamo DJs, and so much more. Snag your spot here. ➔ | |
|  | Stagecoach, one of the nation's largest country music festivals, will be taking place in Indio, California from April 28th to 30th. There, Dillon Francis, Cheat Codes, and more are set to perform at Diplo’s electronic music experience, HonkyTonk. Attendees will also be able to partake in line-dancing and two-step lessons. Read more on Stagecoach 2023 happenings here. ➔ | |
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 | The Compton Cowboys are heading back to Stagecoach this year. The special guests will have their horses in tow to bring the impact of their mission and the equine community together. Learn more about the Compton Cowboys here. ➔ | Photo via Los Angeles Times |
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 | Curated by Los Angeles Times, the annual festival taking place at USC’s campus will have book stalls, readings and panels hosted throughout the weekend. This year’s event includes 250 plus exhibitors and speakers such as Laura Dern, Judy Greer, and Meghan Trainor. Learn more about it here. ➔ | Photo via Festival of Books |
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The FrequencyWhat We’re Listening To Now. |
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 | BMF Music PR client Sam Pounds has become an integral part of the Los Angeles music scene, especially at Black Rabbit Rose where his electrifying show grabs the audience and gets them out of their chairs, belting lyrics they heard a mere chorus ago. His recent original releases include “She Get It From Her Mama” and “Preacher’s Daughter” and he’s hard at work at a full length due this spring. In addition to being an artist, he’s also a producer – versatile in genres ranging from Pop, R&B, Rock, Rap, Hip-Hop, EDM, and Country. A few of his recent production credits include Jamie Foxx, Snoop Dogg, BTS, T.I., Willie Jones, and Lee Brice. Hear more here. ➔ | |
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The DestinationNow Departing... |
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 | When it comes to California, Palm Springs is a must-visit. Find a pool, peep some vintage, and get your desert vibes in by checking out our refreshed travel guide here. ➔ | |
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The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
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| | The ‘70s and ‘80s are totally on trend, so it’s only right that iconic San Francisco brand Levi’s would bring back its first ever foray into footwear. Levi’s for Feet relaunched with two new styles that are based entirely off of the original 1975 archived models. Put some spring in your step here. ➔ | |
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| From now through May 5, Gen Z’s favorite resale platform is launching a community-driven initiative that takes style inspiration from numerous iconic locations in Los Angeles. “Depop This Look” invites users to scan a QR code at spots like Pink's Hot Dogs, SuperVinyl and Night + Market Song to get a ‘fit inspired by local legends. See the full list of participants, locations and launch dates here. ➔ | |
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| | The UCLA Hammer Museum has completed its two-year-long project to remake itself – expanding, renovating and transforming the building altogether. Check out the newly formed contemporary collection, an installation by Chiharu Shiota, a large-scale artwork by Rita McBride, and a 25-foot-tall cast bronze sculpture by Sanford Biggers. Plan your visit here. ➔ | Photo via Eric Staudenmaier |
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| Until July 31st anyone in LA can step inside a recreation of Jean-Michel Basquiat’s studio and experience the world of this iconic neo-expressionist painter. Jean-Michel Basquiat: King Pleasure brings over 200 pieces – a mix of art, drawings and artifacts – to the Grand in Downtown LA. Purchase tickets here. ➔ | Photo via Jean-Michel Basquiat: King Pleasure |
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| | Oakland, California’s pride and joy Zendaya is the youngest-ever two-time winner of the Drama Lead Actress Emmy. This CinemaCon, she’ll receive the well-deserved Star of the Year award, which she’ll be on-site to claim. Can’t wait to see her ‘fit! Read more here. ➔ | |
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| Versace’s Autumn/Winter 2023 show in Los Angeles brought Italian luxury to the Hollywood Hills. LA locals Paris Hilton, Pamela Anderson, Elton John and Lil Nas X were present at the show which hosted a collection of glamor against the sweeping backdrop of the Hollywood Hills at sunset. Check it out here. ➔ | |
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 | Quentin Tarantino is reportedly making his last film ‘The Movie Critic’. Set in 1970s Hollywood – a place and time he knows intimately, having lived through it – it’s rumored to include Cate Blanchett and Margot Robbie. Read more about it here. ➔ | |
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The Week in ReviewICYMI... |
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TravelThis Small California Town Is One Of The Most Beautiful Coastal Destinations In The State ➔ 11 Perfect California Road Trips To Take This Spring Break ➔ California, And Maybe SF, May Lift Bans On Official Travel To Anti-LGBTQ States ➔ Readers Share Their Favorite California Travel Tips ➔
Fashion & Beauty‘Nature Gave Us A Lifeline’: Southern California Refills Largest Reservoir In Dramatic Fashion ➔ Ralph Lauren's California Dreams ➔ Fashion Companies Would Have To Help Recycle Clothes Under Proposed California Bill ➔ California’s Plastic Law Puts Beauty And Fashion On Red Alert ➔
EntertainmentThe Best Drive-In Theater Options In Southern California ➔ Why Hollywood Isn’t - And Can’t Be - Just About Blockbusters ➔ The Best California TV Shows ➔ Metallica, AC/DC, Ozzy And Iron Maiden Slated For New California Mega-Festival ➔
TechnologyCalifornia Measure Would Force Tech Giants To Pay News Outlets ➔ These 13 Innovations Changed The World—And They All Originated In L.A. ➔ University Of California Ranks First Among Universities Worldwide For Patents Granted ➔ Striking Satellite Photos From Space Show California’s Transformation From Dry To Lush ➔
MediaThese Are The Most ‘Instagram-Able’ Tourist Attractions In California ➔ California Politics: The Latest Attempt To Regulate Social Media ➔ TikTokers Are Dropping Buckets On The Heads Of Unsuspecting Shoppers - But The Viral Prank Took A Dangerous Turn At A California Target ➔ Kourtney Kardashian Shares A Glimpse Inside Her California Home With A Cozy Fireplace And Sunset Views ➔
EventsSee What California’s Record Snowpack Looks Like, Up Close ➔ Best Things To Do This Weekend In Los Angeles And SoCal: March 31 - April 2 ➔ 26 Music Festivals Coming To Southern California And Beyond In 2023 ➔ More Extreme Weather On Tap For California As Series Of Atmospheric River Events Arrive ➔
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