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Autumn has a way of reminding us who we’re becoming. |
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It starts with the runways of Fashion Week—the moods, the styles, the trends—and carries us through the season’s fairs around the world. Design is everywhere. It’s in how we dress, how we decorate, how we drive. It’s how we edit our lives. |
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Design, at its core, is identity in motion. It’s not just how something looks—it’s how it feels, how it moves, how it holds a point of view. It’s the architecture of emotion: the logo that lingers, the palette that feels unmistakably them, the energy that hits you the second you step inside a space. Great design doesn’t just show up—it shapes how we show up. |
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At BMF, design is our compass. It’s how we translate strategy into story and story into space. It’s the connective tissue between imagination and impact—the thing that turns an idea into a brand world you can step inside. |
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In this issue, we’re exploring design in all its expressions—from brand worlds to interiors to the small, exquisite details that define our everyday rituals. Because design doesn’t just solve problems. It creates desire. It invites participation. It tells the future who we are before we even arrive. |
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That’s the pulse of design. |
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| Pulse Check: Designers On Designers |
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| For this edition we turned the lens inward to celebrate the creative minds shaping BMF’s work—and the inspirations that shape them. We asked our Creative Team one simple question: Who’s your favorite designer? Read on to get inspired. ➔ |
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| BMF Connects With Martyn Lawrence Bullard |
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| BMF Founding Partner Brian Feit sat down with legendary interior designer Martyn Lawrence Bullard to talk about legacy, longevity, and the art of design that endures. ➔ |
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The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
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| | Who needs a man when you have your own can? While the winning couple called it quits, Love Island’s Amaya Espinal walked away with something better. What began as a playful mock-up became reality when BMF client poppi turned the viral moment into a limited-edition “Amaya’s Island Colada” can—a perfect blend of pop culture and pop drinks that proves design can capture identity, community, and pure joy in a single object. Grab a can (or a case) here. ➔ |
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| Photos via Michael Kleinberg & W Hotels |
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| After a $100 million reinvention by David Rockwell, BMF client Marriott International’s W New York - Union Square is back—sharper, sleeker, and unapologetically New York. Glass-block walls, subway-inspired textiles, and sculptural lighting remix the landmark with the city’s trademark tension between grit and glamour. Its newest showpiece? Union Square’s only rooftop bar, a glass-wrapped vantage point that folds the skyline right into the design. Book your stay here. ➔ |
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| | BMF client Rosewood Hotels & Resorts has entered a striking new era with a sophisticated redesign. Rooted in discovery, connection, and purpose, their refreshed global identity and digital presence celebrates the people and culture at the heart of every stay. From artistically-driven properties in Amsterdam and Miyakojima to upcoming openings in Courchevel, Crete, and Seoul, Rosewood continues to transform hospitality into a bridge between curiosity and community. Experience more here. ➔ |
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| Photos via Frieze London and Linda Nylind |
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| From October 15-19, Frieze London returns to Regent’s Park with a renewed focus on design not just as backdrop, but as the medium itself. Booths unfold like immersive environments, guided by light, scent, and sound to draw visitors through emotion as much as sight. Buy tickets and learn more here. ➔ |
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| | Once a buttoned-up 1980s corporate shell, 161 Water Street now lives as WSA (Water Street Associates)—a 31-story cultural headquarters reimagined under the creative direction of Gabriella Khalil. Early life at WSA already reflects her world-building ethos: sculptural furniture, art-driven interiors, and immersive spaces that blur the line between office, gallery, and hospitality. Take a closer look here. ➔ |
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| Photos via Ikea & Gustaf Westman |
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| Swedish designer Gustaf Westman brings his signature curves and color to IKEA’s VINTERFINT collection—twelve joyfully offbeat objects that turn the everyday into something expressive. From wavy vases to a now-iconic meatball plate crafted to hold exactly eleven, the collection celebrates warmth, whimsy, and the pleasure of good design that doesn’t take itself too seriously. Shop the collection here. ➔ |
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| Photos via Apple and Ivan Almeida |
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| With iOS 26, Apple doesn’t just update your home screen, it reimagines what a screen can be. The new “Liquid Glass” interface replaces static panes with responsive translucency—icons and windows that ripple, refract, and breathe in sync with the user’s gestures. It’s less a screen update than a shift in philosophy: software behaving like material. Every animation feels weighted and every blur carries depth, creating the illusion of a living surface that remembers your touch. Find out more here. ➔ |
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| Photo via BJ The Photographer/Brittany Houston-Johnson |
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| From the silver-lined world of Wakanda Forever to New York’s Museum of Arts and Design, Douriean Fletcher brings her visionary craftsmanship to center stage. Her first major museum exhibition, “Jewelry of the Afrofuture,” explores Black identity, spirituality, and futurism through jewelry as power. Blurring the line between adornment and architecture, each piece is a structure of memory, resilience, and imagination. The exhibit is on view through March 15, 2026, book here. ➔ |
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The FrequencyWhat We’re Listening To Now. |
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| | Taylor Swift’s highly anticipated twelfth studio album, The Life Of A Showgirl, has quickly become the talk around town—and the whole world. Critics are split: is it self-mythologizing or self-parody? Performance or confession? But one thing’s certain: this showgirl knows how to captivate an audience. With Max Martin and Shellback producing, Swift transforms fame’s shimmer into something raw, radiant, and hard to look away from. Listen here. ➔ |
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That’s Fire By Sir Candle Man 🔥 |
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| BMF tapped fragrance tastemaker Kudzi Chikumbu, aka Sir Candle Man, for our Fall Fashion scent spotlight. Hand-poured and hand-sculpted, Burning Desire by L’Objet and artist Ruan Hoffmann came to mind. The porcelain vessel, etched in a winding pattern of cobalt blue and 24K gold, feels both modern and mythic. Its vetiver-citrus scent flickers softly through the room, reminding us that light, especially crafted by hand, is a testament of design and devotion. Smell for yourself here. ➔ |
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The DestinationNow Departing... |
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| Photo via Architectural Digest |
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| The escape everyone’s talking about isn’t across an ocean—it’s just up the Hudson. Once a quiet countryside, Upstate New York has evolved into a mecca for design lovers—where boutique hotels, converted farmhouses, and impeccably curated retreats draw tastemakers from around the world. Read on to discover the best. ➔ |
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| | Let’s chat about how we can keep your brand in tune with the pulse of culture. |
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The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
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| | BMF client L’Oréal Paris, transformed the Hôtel de Ville into a living study of design—where architecture, fashion, and beauty moved as one. For its legendary Le Défilé show, sculptural silhouettes, architectural makeup, and dynamic choreography turned the landmark itself into part of the performance. With Kendall Jenner, Helen Mirren, and Eva Longoria leading the walk, it proved that great design isn’t static—it’s power in motion. Watch the full show here. ➔ |
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| | Two Atlanta icons, two BMF clients, one iconic collaboration. To celebrate Delta’s Centennial and Spanx’s 25th anniversary, the brands have joined forces on a limited-edition Spanx for Delta collection—available exclusively at Delta Shop online. Made from Spanx’s signature AirEssentials fabric, the collection reimagines travelwear with elevated ease for women on the move. What better way to rep your SkyMiles loyalty while feeling your best? View the collection here. ➔ |
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| | Fresh off a BMF-led redesign of its NYC presence, BMF client Lamborghini brings its design DNA to life through the Lamborghini Lounge—an immersive atelier where guests collaborate with the Ad Personam studio to personalize their own car. Inside, you'll explore finishes, materials, and colorways, turning the autonomy of automotive design into a personal creative act. Learn more here. ➔ |
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| | BMF client Red Bull, in collaboration with Prada Linea Rossa, turned Brazil’s modernist landmark—the Centro Administrativo do Rio Grande do Sul—into a work of kinetic design with the world’s largest skate ramp: an 88.9-meter installation cascading down its façade. More than a stunt, it was a study in form, velocity, and spatial design—where luxury, sport, and architecture collided to turn a city into pure motion. See more here. ➔ |
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| | At Chanel, new creative director Matthieu Blazy made a cosmic entrance—literally. Set against a universe-inspired backdrop, his Spring 2026 debut redefined the house codes through structure and restraint. Masculine tailoring replaced softness, tweed was stripped to its architecture, and the iconic camellia flower emerged as a sculptural motif—less adornment, more design language. Explore the collection here. ➔ |
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The Week in ReviewICYMI... |
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Travel 5 Travel Trends That Will Be Huge In 2026, According To Luxury Travel Advisors ➔ Hilton Just Launched A New Brand Of Independent Boutique Hotels–What To Know ➔ The Evolution Of Hospitality Design ➔ The Art Of Hospitality Günter And Manfred Weilguni ➔ I’ve Noticed All My Favorite Hotel Rooms Have This One Thing In Common–And Designers Swear The Classic Style Is Making A Comeback ➔ Here’s What’s In And What’s Out This Fall, According To Interior Designers ➔
Fashion & Beauty A Monumental MFW: Designer Debuts, Farewells, And Every Major Trend To Know ➔ Matthieu Blazy Kicks Off Chanel Design Reset With Breezy Silhouettes ➔ Live From Paris: Every Can’t-Miss Chanel Fashion Show Moment From The Spring 2026 Runway ➔ With Exclusive Merch And A Secret Lounge, Stone Island’s New York Flagship Is All About Discovery ➔ Italian Wall Covering Firm Fabscarte And Chinese Fashion Brand Deepmoss Strengthen Partnership ➔
Entertainment Lenny Kravitz x CB2 Collaborate On What Makes Home A Sanctuary ➔ Taylor Swift's New Orange Era Is Inspiring Our Interiors ➔ Miss Claire Sullivan Takes Celebrity Favorite Styles On The Road ➔ Jennifer Lopez Reunites With Ben Affleck On The Red Carpet In A Sculptural, Spider-Like Dress ➔
Technology The Untold Future Of Design: What No One’s Talking About ➔ What 9 Superstar Designers Actually Want From Ai ➔ Are Architects Ready For Materials That Think For Themselves? ➔ Toyota Opens $10B ‘Woven City’ In Japan To Test Life With Robots And AI ➔
Media Vienna Design Week 2025 Is A Pit Stop For The Future ➔ Design Debrief: Every September Launch We Loved, From Paris Design Week To Jeremiah Brent's New Collection ➔ 25 Years Later, Gilmore Girls Is Still Inspiring The Way We Decorate Our Homes ➔
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