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There’s a good chance we just received your ‘Out Of Office’ auto-reply as soon as this newsletter hit your inbox. It’s official. We’ve entered the dog days of summer and – here in the Northern Hemisphere at least – August is always synonymous with ‘vacation.’ |
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Whether you’ve left town on holiday or have just mentally checked out, our minds can be elsewhere this time of year. That’s why we’ve done the work to round up the best of what brands are doing to make the most out of the hottest travel season. We even enlisted the help of the BMF team to write some dream out-of-office messages in this week’s Pulse Check to inspire your next big adventure. |
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So, whether you’re currently summering somewhere special, stuck in bed with Covid’s comeback, or having a Brat summer in your own backyard, we’ve put together everything you need to see, sip, and savor as we chase the fun of the summer sun. Get it while it lasts. |
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Check in to check ‘OOO’ in our latest edition of the Pulse. |
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Bruce, Brian, Ed + The BMF Team |
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 | Pulse Check: OOO Messages Creative agency staffers are on-call at all times for clients, fielding requests at all hours. This week’s POV is like a humor column: we’ve enlisted our team to share their unfiltered, dream OOO auto replies, the ones they really want to write, but don’t, because professional propriety is a thing. Feel free to copy and paste. ➔ |
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The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
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 | Photo via The Knockturnal |
| You can now escape to the Amalfi Coast without leaving New York City thanks to BMF client Malfy Gin! Ambra's West Village location in NYC is hosting the ultimate summer brunch pop-up until September 15th. Indulge in Chef John Delucie's signature Italian fare paired with refreshing cocktails crafted with the sun-soaked spirit of the Amalfi coast featuring Malfy Gin summer cocktails. ➔ |
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 | | Need new noise-canceling headlines for summer travel? BMF-client Dyson is on-track to make sound waves in the personal audio space with their soon to be released OnTrac™ headphones. With best-in-class noise-cancellation technology and over 2,000 customizable color combinations for outer caps and ear cushions, you’ll soon be able to create a look as unique as your own personal style. Sign up to hear about the revolutionary wearable first here. ➔ |
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|  | | BMF-client Marriott Hotels is making headlines and redefining hospitality with the grand opening of its first-ever All-Inclusive Resort in Cancun. This stunning new property offers guests and families of all ages an unparalleled vacation experience, combining world-class amenities, captivating entertainment, and authentic cultural immersion. From newly renovated accommodations to global dining options to exhilarating activities, Marriott Cancun, An All-Inclusive Resort is setting a new standard for the all-inclusive category. Book your escape to Marriott Cancun, An All-Inclusive Resort now. ➔ |
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|  | | Need new beach gear? LoveShackFancy's whimsical world collides with Stanley's iconic durability in a limited-edition tumbler collection. Featuring enchanting retro floral prints, these stylish and functional cups are the perfect blend of fashion and function as you travel on the go. The collab dropped August 6th, so don’t miss your chance to sip in summer style. ➔ |
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 | Photo via Travel and Tour World |
| In the travel industry, we know the consumer’s path-to-purchase starts with inspiration. Well here’s something to inspire your next journey: Missoni has partnered with Delta Air Lines to elevate the Delta One experience. From stylish amenity kits adorned with Missoni's signature zigzag pattern to exclusive design elements in the Delta One Lounge at JFK, this collaboration brings a touch of Italian elegance to the skies. Keep an eye out for the new amenity kits launching worldwide in September. Check it out here. ➔ |
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|  | | Sometimes a great lunch away from the office can be as restorative and more of an escape than a frenzied, over-programmed vacation. In NYC, you can experience Italian luxury with Ginori 1735, renowned for its exquisite porcelain. The brand teamed up with Bergdorf Goodman to create a stunning café in the crown jewel of the Neiman Marcus portfolio. Immerse yourself in the world of Ginori with elegant decor, fine cuisine, and signature cocktails. You can enjoy the perfect blend of fashion and dining in this exclusive New York City oasis. Reserve your table here. ➔ |
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 | | Get OOO with this new collab: Away and La Ligne have teamed up for summer travel perfection. The two iconic brands have joined forces to create a limited-edition capsule collection of stylish essentials. From the Bigger Carry-On adorned with La Ligne's signature stripes to matching accessories and cozy loungewear, this collab is your passport to effortless summer chic. Get away from it all with La Ligne x Away. ➔ |
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The FrequencyWhat We’re Listening To Now. |
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 | | Griff, an up-and-coming British artist, is heating up playlists with her captivating blend of pop and R&B. At just 23, she released her debut single "Mirror Talk," multiple EPs, and her first full-length album "Vertigo" in July 2024. Known for her relatable lyrics and strong vocal presence, Griff also stands out for her DIY approach to fashion, designing her own outfits for performances and appearances. Her talent has led to opportunities opening for major acts like Taylor Swift, Ed Sheeran, and Dua Lipa. Stay updated on her latest projects and tour dates through her official website and Instagram. ➔ |
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The DestinationNow Departing... |
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 | | Is there a more iconic summer destination than The Med? Check out our travel guide to inspire a pan-Mediterranean adventure. Between diving into the crystal-clear waters and wandering through charming villages, our guide tells you where to stay & go; and what to sip, see, & shop. ➔ |
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The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
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 | | Sometimes a sip is all it takes to transport us elsewhere. This summer, that’s friend of BMF, Agua de México, a tequila that embodies the heart and soul of Mexico. Crafted with meticulous attention to detail, this exquisite spirit is a testament to the rich heritage and unparalleled quality of Mexican tequila. Check out the new collection here! ➔ |
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| There are few brands that scream ‘vacation’ more than the iconic Lilly Pulitzer. The 65-year young fashion brand – and BMF PR client – is the ultimate Palm Beach uniform: casual, comfortable, chic, and pulled together. If it was good enough for Jackie Kennedy vacationing in Italy in 1963, it’s good enough for you. Shop Lilly Pulitzer here. ➔ |
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 | | The MET and Sprayground have teamed up for a one-of-a-kind, art-inspired collection featuring fun and fantastical re-imaginings of Museum masterpieces specially designed for Sprayground collectors. Each backpack features a unique plaque that evokes the wall labels found throughout the Museum’s galleries, complete with a QR code that allows art enthusiasts to explore the related artwork. The collection dropped 8/1 and is available exclusively in-store at THE MET NYC. ➔ |
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Streetwear giant NEIGHBORHOOD and one of the world’s most sought-after tattooists – BMF fave, Dr. Woo – are back at it again with their fourth collaborative collection. This summer-ready capsule features Hawaiian shirts, shorts, and accessories adorned with Woo's iconic line drawings. Only a few pieces of the coveted collection are left so get it while it’s hot. ➔ |
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 | | Free People has teamed up with London-based stylist and content creator icon Lucy Williams to create a limited-edition collection inspired by sun-soaked European escapes. This 18-piece range perfectly merges Williams' effortless aesthetic with Free People's bohemian spirit. Expect vibrant two-pieces, versatile linen essentials, and breezy dresses – all designed to carry you effortlessly from beach to bar. ➔ |
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 | Photo via The Hollywood Reporter |
| Enjoy OOO while you can, because it’s almost time to go BTS. Global superstar, fashion mogul (and BMF collaborator) Rihanna is back with best-in-class style, this time with the latest Fenty x Puma Creeper Phatty sneakers. The singer channels a rebellious schoolgirl aesthetic as she showcases the new kicks, proving once again her status as a style icon and trendsetter. ➔ |
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The Week in ReviewICYMI... |
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TravelThe Disney Destiny will sail from Port Everglades ➔ 4 Last-Minute Labor Day Weekend Getaways, for the Perfect Send-Off to Summer 2024 ➔ Why You Should Skip Marseille This Summer and Visit Nice Instead ➔
Fashion & BeautyBlake Lively Launches Hair Care Line ➔ I've Perfected My Pre-Vacation Beauty Prep Routine ➔ Celebrities Are Heading On Vacation—And Traveling In Style ➔ Women’s Intimates Brand Commando Expands Into Men’s Underwear ➔ GAP x Madhappy Is the Youth Culture Collab of the (Last) Century ➔
EntertainmentCarrie Underwood is returning home to ‘American Idol’ as judge, replacing Katy Perry ➔ Taylor Swift's YouTube live during Germany show prompts Swifties to speculate surprise announcement ➔ ‘Deadpool & Wolverine’ Tears Past $630M Global, Overtakes ‘Logan’s Lifetime – International Box Office ➔
TechnologyHotel Tech-in: The air filter technology fighting unwanted smells ➔ Apple iPhone 16, iPhone 16 Pro Release Date: New Report Reveals Extraordinary Strategy ➔ How 2024 Became the Zoom Election ➔ Cutting-edge technology helps researchers track hurricanes ➔
MediaHow Simone Biles Won the Olympic Women’s Gymnastics All-Around Gold ➔ Netflix Sets Squid Game Season 2 Premiere Date with Track and Field-Inspired Teaser ➔ Google pulls AI ad for Olympics following backlash ➔
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