The Pulse - 02/08/24

Pulse Check: Love Brands

We tapped BMFers to share their thoughts on brands they love, and what makes them so irresistible. Read more here. ➔

Photo via Lamborghini

Lamborghini is beloved for its striking design, formidable power, and unmatched performance. Its cutting-edge technology and exclusivity attract enthusiasts and admirers from around the world. Lamborghini is on a mission to hybridize and electrify the luxury car world, offering the Revuelto as the first high performance electric vehicle in their line-up, and teasing at the second hybrid vehicle, the Urus Super SUV, launching sometime in 2024. Check out Lamborghini’s Direzione Cor Tauri strategy here. ➔

Photo via Marriott Bonvoy

Marriott Bonvoy is leveraging Taylor Swift fandom as a sponsor of The Eras Tour in several select cities, offering members exclusive access to tickets through sweepstakes. Adored for her versatile musical talent, relatable lyrics, and ability to seamlessly transition between genres, Taylor Swift offers Swifties, old and new, a once in a lifetime and record shattering experience. Join Marriott Bonvoy for The Eras Tour experience, earn points, and stay tuned for chances to attend shows in Europe and North America. Check out Taylor Swift’s tour dates and grab your tickets here. ➔

Photo via Cécred.com

Beyoncé announced on Instagram that she will launch her hair care line, Cécred, on February 20th. Inspired by her upbringing in her mother's salon, the line aims to celebrate the significance of hair in Black women's lives. Beyoncé's venture fulfills her dream of continuing her mother's legacy in the industry. Watch Cécred’s promo video here. ➔

Photo via SKIMS

Skims, the beloved shapewear fashion brand co-founded by Kim Kardashian, is renowned for its iconic campaigns featuring prominent organizations and celebrities like Patrick Mahomes, the NBA, and WNBA – and the brand has continually made waves in the fashion world. This Valentine's season, Skims dialed up the love factor by enlisting the queen of broken hearts, Lana Del Rey, to star in their Valentine's Day collection. The viral campaign set pop culture on fire with its unexpected crossover. Shop the Valentine's day collection here. ➔

Photo via Disney

Kicking off Black History Month, Disney expresses its dedication to promoting inclusivity, by creating authentic stories, experiences, and products that people from all walks of life will fall in love with. For the month of February, Disney is actively showcasing Black stories and voices, acknowledging and celebrating the creativity and resilience of Black creators, storytellers, and magic makers. Disney highlights their years of black storytelling here. ➔

Photo via The Coca-Cola Company

The Coca-Cola Company, established in 1886, is a beloved global brand celebrated for its iconic beverage, Coca-Cola. Known for its refreshing taste and memorable marketing, Coca-Cola has become a cultural symbol that sparks joy and nostalgia. With a red-and-white logo and a taste that transcends generations, Coca-Cola fosters a deep emotional connection, making it a cherished choice for shared moments of happiness. Watch the latest Coca-Cola Company film here. ➔

Photo via Sony Pictures

Marvel, the entertainment giant founded in 1939, is adored globally for its iconic superheroes, compelling narratives, and blockbuster films. This Valentine’s Day, Marvel is introducing Madame Web, a standalone origin story starring Dakota Johnson as Cassandra Webb, a paramedic in Manhattan who develops the power to see the future… and realizes she can use that insight to change it. Watch the trailer & get your tickets here. ➔

Photo via e.l.f. Cosmetics

e.l.f. Cosmetics is summoning you to court on 2/11 to deliver lustrous justice. Beloved beauty brand e.l.f. Cosmetics released its Super Bowl campaign this week. Directed by Zach Woods, the spot reunites the Suits crew, along with Judge Judy, Benny Drama, Meghan Trainor, Ronald Gladden, HeidiNCloset, and Emmanuel Acho. Kudos to our friends at Shadow PR for all they’ve done with the brand. Get the eyes.lips.facts. and watch Judge Beauty serve justice here. ➔

Photo via Madonna.com

Four decades ago, BMF client Madonna exploded onto the music scene with her eponymous debut album, unleashing a seismic shift in pop culture. With anthems like 'Holiday,' she became the undisputed Queen of Pop, forever altering the musical landscape. Now, as she celebrates the 40th anniversary of her breakout single, Madonna takes center stage once again on her greatest-hits tour. Fans worldwide eagerly anticipate the chance to relive the magic of her illustrious career, honoring a living legend who continues to redefine the boundaries of music. Secure your tickets for her remaining tour dates here! ➔

Photo via Rolling Stone

We’re loving Wasia Project. Wasia Project, led by siblings Will Gao and Olivia Hardy, is a musical venture that blends influences from contemporary and classic genres. What distinguishes Wasia Project is the siblings' deep roots in classical and jazz, with Gao on classical piano since childhood and Hardy mastering the violin through the Japanese Suzuki method. This classical and jazz foundation enriches their modern alt-pop sound, offering a unique fusion that stands out. Check out Wasia Project here. ➔

Photo via Adobe

Paris – the city of love – is a love brand in and of itself, perennially attracting visitors worldwide with its timeless allure. Experience the romance of Paris and immerse yourself in its history, art, and cuisine for an unforgettable journey. Check out BMF’s refreshed travel guide here. ➔

Photo via Patrick Smith/Getty Images

Travis Kelce is undeniably the most talked-about player heading into Super Bowl LVIII. The Kansas City Chiefs tight end has become a standout figure not just on the field but also in pop culture with major endorsement deals from Bud Light, Nike, Pfizer, and State Farm. His strategic branding, boosted by his relationship with a global superstar, has propelled him to cultural icon status, both on and off the field. Listen to Travis Kelce’s podcast New Heights here. ➔

Peter Marino is the man quietly shaping our love for the world’s greatest luxury brands. From CHANEL to Louis Vuitton, he reigns as the world's most sought-after architect for luxury fashion stores due to his transformative designs that seamlessly merge art, architecture, and brand identity. Marino’s meticulous attention to detail, understanding of client needs, and innovative use of materials have made him an unparalleled force, elevating the architectural landscape of luxury fashion. Discover his work here. ➔

Photo via Peter Marino Architect

David Beckham's brand is a result of his unparalleled blend of celebrity, sports prowess, charisma, and business acumen. Beckham's personal authenticity, coupled with strategic partnerships and a commitment to quality, has established him as a trusted and influential figure, creating a brand synonymous with both athletic excellence and modern lifestyle sophistication. Watch his documentary here. ➔

Photos via GQ

A rapper, singer, and songwriter, Megan Thee Stallion has gained widespread acclaim for her unapologetic lyricism, confident stage presence, and empowering messages. Breaking into the mainstream with hit after hit, Megan is quickly becoming a cultural icon and a champion for self-expression. Megan Thee Stallion's impact on the music scene, coupled with her fearless attitude, has solidified her as an influential figure, earning her numerous awards and a dedicated fanbase. Follow Megan here. ➔

Photo via X: @theestallion

Hermes leather goods creative director, Priscila Alexandre Spring, offered Vogue an exclusive look at Hermès' atelier in Pantin, France. Growing up in a family dedicated to hands-on work, Spring emphasizes the importance of hidden details. From design refinement in her office, to the atelier where skilled artisans handcraft Hermès bags, each step is a testament to the brand's dedication to perfection. At Hermès, the finest materials and exquisite craftsmanship come together to create something truly special and unique. Check out the video here. ➔

Photo via Vogue Germany

Photo via The New Yorker

In the midst of Oscar season, life has been a whirlwind of luxurious hotels and a fast-paced schedule for Lily Gladstone. Acknowledging the historic significance of being the first Native American woman nominated for Best Actress at the Oscars for her most recent film, Killers of the Flower Moon, Gladstone highlights the overdue importance of Indigenous storytelling in a country built on Native American land. Read Lily’s interview with The New Yorker here. ➔