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Happy Father’s Day to all who are celebrating this weekend. |
Thankfully, we live in an era where traditional gender roles and norms are being challenged, dismantled, and transcended – and marketers are shifting their efforts accordingly. |
In this issue, we’re celebrating not only those traditionally associated with fatherhood – but also male role models, trans men, would-be fathers, people stepping into that role, dog dads, and more. |
As marketers, we have an opportunity to navigate this evolving terrain and explore new ways of connecting with people across a spectrum of masculine identities. |
Read on to hear about connecting with men, brands and creators who are both celebrating and subverting traditional gender norms, and ideas for those last-minute Father’s Day gifts. |
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Bruce, Brian, Ed + The BMF Team |
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The POV |
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 | Pulse Check: Communicating With MenBMF’s digital team shares top tips for communicating with male audiences. Check it out here. ➔ |
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The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
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 | Photo via Drag Story Hour | Why not celebrate Father’s Day with a Drag Story Hour? Drag Story Hours are a cultural phenomenon that give kids glamorous, positive, and unabashedly queer role models. Find (or book) a Drag Story Hour here. ➔ |
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 | | Both& Apparel is a brand serving up transmasc fits that promise “Gender joy: the state of feeling comfort and joy in your gender identity and presentation.” Explore the queer-by-design brand and shop the collection here. ➔ |
|  | | Looking for a place to celebrate Father’s Day in NYC? Book a table at NYY Steak inside Hard Rock Hotel New York (a BMF client). The Yankees-themed Steakhouse is in the heart of Midtown Manhattan, and the food is *chef’s kiss* good. Book your table here. ➔
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 | | Pre-order your Father’s Day gift from Lamborghini. If a car isn't on the list, consider a bike from the brand’s new collaboration with 3T, bringing two new luxury bike models to the market. The Racemax X Automobili Lamborghini is a gravel bike that is lightweight and assembled with 3T carbon pieces. The other model, The Strada X Automobili Lamborghini, is more focused on aerodynamics and comfortability. The new bikes are deliverable starting September. ➔ |
|  | | Oppenheimer, Christopher Nolan’s highly anticipated biopic about Robert Oppenheimer, the father of the Atomic bomb, opens in theaters on July 21st. The all-star cast includes Cillian Murphy, Florence Pugh, and Robert Downey Jr. – to name a few – and the film was not shown at the Cannes Film Festival, making it even more mysterious. Watch the trailer here. ➔ |
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 | | BornxRaised, the label run by Chris “Spanto” Printup, has always taken pride in where it's from. The brand's upcoming collaboration with Levi’s celebrates Spanto’s indigenous roots of Apache and Seneca descent. The collection serves as a tribute to Spanto’s late father with angel motifs and an “In Loving Memory” typeface throughout the pieces. The collection emulates Spanto’s pride in his heritage and love for his father while keeping true to his design style and uniqueness. Shop the collection here. ➔ |
|  | | Still looking for a Father’s Day gift? BMF client, Stoli, has recently released their Chamoy flavored vodka. They have encapsulated the unique traditional pickled sour fruit and chile flavors of Mexican culture into this premium vodka. Experience sweet, salty, sour, spicy, and umami in each sip. Check out this new sensational Stoli vodka here. ➔ |
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The FrequencyWhat We’re Listening To Now. |
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 | | One of music’s most dapper newcomers is BMF Music PR client Sam Pounds. Sam recently released the title track to his upcoming debut album Don’t Forget Where You Came From due out June 23rd. It’s a track that shows off a blend of soul, rock, country, and blues and is inspired by his grandmother and mother making it his most personal song so far. When not in the studio recording his own music, Sam is also a flourishing producer versatile in multiple genres ranging from Pop, R&B, Rock, Rap, Hip-Hop, EDM, and Country. A few of his recent production credits include Jamie Foxx, Snoop Dogg, BTS, T.I., Willie Jones, and Lee Brice. ➔ |
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The DestinationNow Departing... |
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 | | London undisputedly corners the market when it comes to menswear with Savile Row tailoring. Check out the best of Savile Row and more with our refreshed guide to London here. ➔ |
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The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
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 | | Aaron Changpo, the designer and founder of the unisex jewelry brand Varon Official, has been changing the game with his gender-fluid collection. The genderless brand has been worn by Bad Bunny, J Balvin, and many other A-listers. Based out of Mexico City, these pieces are meticulously crafted and timeless while incorporating traditional Mexican crafting techniques. Check out the amazing Varon Official pieces here. ➔ |
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| Coach has announced its collaboration with Lil Nas X for their Winter 2023 collection, encapsulating his connection to music and nightlife. This winter collection will be a blend of American heritage and pop culture, ultimately twisting the Coach archives. The entire lookbook consists of mirror selfies, with different items such as zip-up hoodies and oversized beanies. To learn more about the designer, click here. ➔ | |
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Emily Adams Bode is redefining menswear (and womenswear) with her gender-fluid collections made using vintage fabrics. She recently opened Bode-verse, new tailoring studio, based in Manhattan’s Chinatown where her clients can get fitted for custom garments or suiting. Even though the studio is technically not yet open, Emily recently hosted fittings for her Met Gala clients. Her unique vision has scored her fans from all across the fashion industry, and the journey has only just begun. Explore the Bode-Verse, click here. ➔ | |
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| Bryan Resiberg is the ultimate dog dad to his Corgi, Fluffy. He began an Instagram account for her back in 2016, and she rapidly grew attraction. She rode everywhere in a dog backpack and Bryan was getting tons of messages asking where they could get one like it. He didn’t even like the backpack so instead, he spent years creating his own. He launched the Maxine One backpack in 2021, and it sold out in 4 minutes! See what Bryan and Maxine are up to here. ➔ | |
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Jacob & Co. creates outrageous jewelry and watches coveted by celebrities — especially in the hip hop world, where “Jacob the Jeweler” (as he was known) was name-checked in dozens of albums, including songs by Jay-Z and 50 Cent. Recently, Jacob handed the reins of his company over to his son, Benjamin, the brand’s CEO – and the brand continues to grow. Check out the brand’s creations here. ➔ | |
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 | | Angelo Baque, founder of Awake NY, is opening his first flagship store at 62 Orchard Street. Baque is a true New York City local which has inspired his brand. Baque’s incredible streetwear brand embodies the essence of New York City culture and symbolizes his journey and life story. He aims for his flagship store to also serve as a cultural community streetwear museum that will inspire the younger generation of artists. This may just be one of NYC’s newest cultural hubs, check it out here. ➔ |
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The Week in ReviewICYMI... |
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TravelThe 15 Best Travel Accessories For Men In 2023 ➔ Father’s Day Gift Guide: The Most Comfortable Men’s Travel Clothes ➔ Black Tomato Debuts James Bond-inspired Luxury Travel Itineraries ➔ The Best Men’s Travel Pants Of 2023 ➔
Fashion & BeautyThe Best Looks From Men’s Fashion Week Spring 2024 ➔ Saint Laurent Men’s Spring 2024 ➔ A Fashion Expert Is Waging A War Against Men's Low-Rise Pants, Trying To Get Them To Embrace The ‘Controversial' High Waist Instead ➔ From Brad Pitt To Lil Nas X, More Men Are Turning To Skirts ➔
EntertainmentWho Are All These Spider-People? ➔ What To Watch: Our Picks For The TV Shows And Movies We Think You Should Stream This Week ➔ The Men Behind The Music Of "Ted Lasso” ➔ Meet The 25 Men Vying For Charity Lawson’s Heart On Season 20 Of ‘The Bachelorette’ ➔
TechnologyThe Smartest Gadgets A Man Can Buy In 2023 ➔ I Used AI Technology To Morph 36 Famous Men Together To Make Even Hotter Men, And Holy Crap ➔ Artificial Intelligence Used In Medical Procedure To Help Paralyzed Man Walk ➔ Nasa Names First Woman And Black Man On Moon Mission ➔
MediaBest Dating Sites For Men: Whether You're Looking To Hook Up, Find Love, Or Something In Between ➔ How To Disconnect From Social Media In An Overwhelmingly Digital World ➔ Why Social Media Is Calling Hollywood’s Leading Men ‘Babygirl’ ➔ How TikTok Catapulted The Male Beauty Market ➔
EventsMen’s Fashion Week S/S 2024: What To Expect ➔ Netflix To Enter Live-Streamed Sports With Celebrity Golf Event ➔ Cannes Film Festival Cracks Down On Red Carpet Dress Code For Men ➔ The World’s Biggest Sporting Event Is Coming To Paris. Not Everyone’s Happy ➔
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