| | | | | | Spring quickly gives way to the dream of summer travel, which culturally and symbolically, at least in the US, starts Memorial Day weekend. Get ready for a flood of travel content to fill your feed, as people flock from cities to the seaside, jet across the pond for European summer holidays, or head to the country, whether for the weekend, or the entire season. |
| Travel has always been a passion point for BMF. As we celebrate our 20th anniversary year, we look back at all the blue-chip travel and hospitality brands we’ve worked with over the years, representing some of the industry’s most iconic brands as their PR, experiential, and digital agency. Check out many of our travel-related milestones in our 20 year timeline. |
| In this issue, we've rounded up all things travel to inspire your own summer travels, as well as seed ideas for ways to insert your brand into the summer travel season. |
| | Bruce, Brian, Ed + The BMF Team |
| | | | Pulse Check: The Future Of TravelWe tapped BMF travel clients to share their thoughts on the future of the industry. Check it out here. ➔ |
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| | | | BMF Connects With Pernod RicardBMF Founding Partner Brian Feit sat down with Bert Saville, Senior Brand Manager at Pernod Ricard, to discuss his thoughts on brand storytelling – and how Malfy gin, which encapsulates the spirit of the Amalfi Coast, taps into the spirit of travel. ➔ |
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| | The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
| | Photo via Rosewoodhotels.com |
| This summer, treat yourself to a one-of-a-kind stay at one of Rosewood Hotels & Resorts exceptional properties. BMF client Rosewood maintains its esteemed status as a leader in ultra-luxury hospitality. Experience the brand's ‘A Sense of Place’ philosophy across 33 unique luxury hotels, resorts, and residences worldwide, offering a distinct opportunity for ownership or renting in extraordinary destinations. Book and view the beautiful properties here. ➔ |
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| | | | No matter where you’re headed this summer, SPF should be part of your routine. That’s where BMF client Neutrogena’s Sport Face line comes in. This sunscreen offers superior broad-spectrum UVA/UVB protection with Helioplex Technology. Designed for active lifestyles, its water-resistant formula lasts up to 80 minutes and withstands sweat, rubbing, and wiping, ensuring you can stay protected without interruptions during your outdoor activities. Check out Neutrogena’s suncare line here. ➔ |
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| | | The countdown to the Paris Olympic Games is on, marking the first time in a century that the City of Lights will host the event. The opening ceremony will break tradition by taking place outside a stadium setting, featuring a 3.5-mile boat parade along the Seine. With nearly 40 sports and over 300 events across 35 venues, the Paris Games promises to be a vibrant and inclusive celebration. Get all the details here. ➔ |
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| | | Photo via Louisvuiton.com |
| We love making our own travel guides at BMF, and we also enjoy reading others. For over two decades, Louis Vuitton's City Guide series has embodied the brand's Spirit of Travel by offering fresh and personalized perspectives on global destinations. Curated by independent writers and guests from diverse backgrounds, each guide highlights trends and unveils unique insights, from luxurious hotels to quaint boutiques and top-tier restaurants to hidden gems. Check out Louis Vuitton’s City Guide series here to inspire your next adventure. ➔ |
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| | | Headed on a road trip this summer? Stock up on Poppi. Crafted by an entrepreneurial duo in Austin, Texas, Poppi has evolved from a local gem to a household name, thanks to its innovative fusion of fruit juice, apple cider vinegar, and prebiotics. Poppi is endorsed by a roster of A-list celebrities including Post Malone, Hailey Bieber, Kylie Jenner, and Billie Eilish, further cementing Poppi's status as a beloved soda choice. Check out Poppi here. ➔ |
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| | | | Celebrate summer with Summerfest by BMF client Loews Hotels, featuring bespoke experiences at each destination running through Labor Day. Enjoy exclusive summer spritzes crafted with locally sourced ingredients, self-guided cultural safaris highlighting the best of each locale, and special offers on stays. With warm hospitality and inclusive offerings, Loews Hotels invites you to savor the season with family and friends. Check out all of what Loews Hotels Summerfest has to offer here. ➔ |
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| | Photo via Canyonranch.com |
| This summer, BMF client Canyon Ranch, a pioneer in integrative wellness, invites guests to experience transformative retreats. With luxe accommodations featuring Italian linens and granite bathrooms, along with exceptional spa facilities and panoramic mountain views from the dining room, guests embark on a journey towards lifelong well-being. Inspired by Canyon Ranch's legacy, this destination embodies the ethos of the "Well way of life." Book a stay at a Canyon Ranch destination here. ➔ |
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| | The FrequencyWhat We’re Listening To Now. |
| | | Building your summer travel playlist? Sabrina Carpenter's "Espresso" has surged to the top of global charts, with its catchy chorus and quirky lyrics. Fusing vintage funk and disco with modern production – "Espresso" exudes a stylish charm, emphasized by its sun-kissed music video.The song showcases Carpenter's departure from Disney and her rise as a pop sensation coming off opening for Taylor Swift’s Eras Tour. Check out Espresso, and Sabrina Carpenter here. ➔ |
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| | The DestinationNow Departing... |
| | Photo via Travel & Leisure |
| It’s time: private planes, trains, luxury automobiles, and Blades are about to descend on The Hamptons en masse, turning the sleepy Long Island beach towns into a glitzy playground for the rich and famous (and hangers-on). Dive into our refreshed travel guide and discover hidden gems and must-visit spots that will inspire your next Hamptons visit. ➔ |
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| | | The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
| | | Looking for some in-flight entertainment this summer? BMF client Lady Gaga's "Chromatica Ball" Concert Special will premiere on HBO on May 25, and will be available for streaming on Max. The special features Lady Gaga performing hits like "Bad Romance," "Just Dance," and "Poker Face" before a sold-out crowd of 52,000 people. Produced, directed, and created by Lady Gaga herself, the special highlights her talents and celebrates her album "Chromatica." Check out the Chromatica Ball trailer here. ➔ |
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| | | Whether jet setting, or exploring your own backyard, summer travel means exploring nature. BMF toasts longtime client Marriott International who just announced a new global brand partnership between JW Marriott and the beloved Flamingo Estate. Scent, sound, and taste are at the core of the partnership. Grounded in a shared ethos of fostering holistic well-being through a deep connection with nature, the collaboration traverses sensorial touchpoints, including an elegant, garden-infused signature scent, a nature-inspired global sound program, and a flavor-forward, hand-crafted honey blend. ➔ |
| Photo via Marriott International |
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| | Looking for somewhere special to stay this summer? Nestled in the tranquil embrace of Melides, Vermelho, Christian Louboutin's inaugural hotel is a testament to his visionary fusion of opulence and authenticity. With just 13 bespoke rooms, each room is a canvas blending Portuguese tradition with Louboutin's global inspiration. As anticipation mounts, this vibrant haven on the cusp of Melides' cobblestone streets invites travelers to indulge in a retreat where every detail tells a story of style and sophistication. Book your stay at Vermelho Hotel here. ➔ |
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| | | | Shea Mitchell’s latest collection for her luggage brand BÉIS is inspired by travel itself. Flying ignites a mix of wonder and vulnerability, yet it bonds us through shared experiences of anticipation and connection. BÉIS x Lonely Ghost captures this sentiment with a collection that freezes the feeling of reassurance in a tangible form, from vibrant suitcases to cozy sweatsuits. Each piece in the Smile High Club collection embodies the universal desire to stay connected, no matter where our adventures take us. Check out the collection here. ➔ |
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| | Curating your summer travel capsule? Jawara Alleyne, London's rising fashion star, is embarking on a new chapter with the launch of a custom-order tee service with Rihanna's endorsement. Inspired by Caribbean hurricanes, his AW24 collection garnered widespread acclaim, solidifying his position on the precipice of international fame. Embracing a DIY spirit and bypassing traditional retail models, Alleyne aims to revolutionize the fashion industry by offering a direct line to consumers and promoting inclusivity in sizing. Check out Jawara Alleyne and his collections here. ➔ |
| Photo via Jawaraalleyne.com |
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| | | | Fashion can be armchair travel, especially when it’s as fantastical as the looks worn at the The Met Gala. We’re still in awe of the array of A-listers who donned custom creations, with standout looks paying homage to the theme and the "garden of time" dress code. From Zendaya's striking Margiela and vintage Givenchy numbers, to Bad Bunny's Flor de Maga Margiela suit, the night's best-dressed attendees captivated with their floral fashion choices. Get inspired and see who wore what here. ➔ |
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| | The Week in ReviewICYMI... |
| TravelTaylor Swift may attract more U.S. luxury travelers to Paris for Eras Tour than Olympics ➔ Record travel expected this Memorial Day weekend ➔ Japan On Sale: Why It’s Summer’s Big Travel Bargain ➔ A New Life for Lamu: Why This Kenyan Island Paradise Is Embracing Responsible Tourism ➔
Fashion & BeautyTZR’s Vacation Packing List Takes You Around The World & Back ➔ Vilebrequin Is Coming to a Beach Near You With Plans to Open 15 Pop-up Locations ➔ Dior Hosts Star-studded Beauty Suite During Cannes Film Festival ➔ How Gen X Became Beauty’s Next Big Consumer ➔
EntertainmentTaylor Swift Masterfully Reinvents the Eras Tour for Its European Version: See All the Changes ➔ Steve Carell won’t be in new The Office series: 'I will be watching but I will not be showing up' ➔ Childish Gambino announces first tour in 5 years, releases reimagined 2020 album with new songs ➔
TechnologyAI-Powered Travel Updates Will Make Translation Easier ➔ Did You Make Your Connecting Flight? You May Have A.I. to Thank. ➔ Brands are unleashing generative AI design tools for customers ➔
MediaParis Olympics 2024: Inbound Travel Trends ➔ What’s the ROI on a Met Gala afterparty look? ➔ Behind P&G’s New Olympics Strategy Highlighting Multiple Brands Over a High-profile Corporate Ad ➔ Hailey Bieber Is Pregnant and Expecting a Baby With Justin Bieber! ➔
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