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The Pulse - 05/23/24

BMF, is an award-winning global Integrated Creative Marketing Agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

 

05/23/24

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Dear Pulse Readers,

Spring quickly gives way to the dream of summer travel, which culturally and symbolically, at least in the US, starts Memorial Day weekend. Get ready for a flood of travel content to fill your feed, as people flock from cities to the seaside, jet across the pond for European summer holidays, or head to the country, whether for the weekend, or the entire season.

Travel has always been a passion point for BMF. As we celebrate our 20th anniversary year, we look back at all the blue-chip travel and hospitality brands we’ve worked with over the years, representing some of the industry’s most iconic brands as their PR, experiential, and digital agency. Check out many of our travel-related milestones in our 20 year timeline.

In this issue, we've rounded up all things travel to inspire your own summer travels, as well as seed ideas for ways to insert your brand into the summer travel season.

Stay Inspired.

Bruce, Brian, Ed + The BMF Team

The POV

BMF Connects

The New + The Noteworthy

Everything Worth Doing/Seeing/Getting/Booking

The Frequency

What We’re Listening To Now.

The Destination

Now Departing...

The Sublime

Creators, Innovators, And Cool $#!+ You Should Know About.

The Week in Review

ICYMI...

Travel

  • Taylor Swift may attract more U.S. luxury travelers to Paris for Eras Tour than Olympics

  • Record travel expected this Memorial Day weekend

  • Japan On Sale: Why It’s Summer’s Big Travel Bargain  

  • A New Life for Lamu: Why This Kenyan Island Paradise Is Embracing Responsible Tourism


Fashion & Beauty

  • TZR’s Vacation Packing List Takes You Around The World & Back

  • Vilebrequin Is Coming to a Beach Near You With Plans to Open 15 Pop-up Locations

  • Dior Hosts Star-studded Beauty Suite During Cannes Film Festival

  • How Gen X Became Beauty’s Next Big Consumer



Entertainment

  • Taylor Swift Masterfully Reinvents the Eras Tour for Its European Version: See All the Changes

  • Steve Carell won’t be in new The Office series: 'I will be watching but I will not be showing up'

  • Childish Gambino announces first tour in 5 years, releases reimagined 2020 album with new songs



Technology

  • AI-Powered Travel Updates Will Make Translation Easier

  • Did You Make Your Connecting Flight? You May Have A.I. to Thank.  

  • Brands are unleashing generative AI design tools for customers



Media

  • Paris Olympics 2024: Inbound Travel Trends

  • What’s the ROI on a Met Gala afterparty look?

  • Behind P&G’s New Olympics Strategy Highlighting Multiple Brands Over a High-profile Corporate Ad

  • Hailey Bieber Is Pregnant and Expecting a Baby With Justin Bieber!