| | |  | | | Fashion Month is upon us again. As a global integrated creative marketing agency headquartered in NY & London, with culturally omnivorous teams activating brands around the world – we’ve got a front row seat to all things fashion. |
| But fashion doesn’t just happen on the runway anymore. It happens in real time, on social media, where trends move faster than the industry ever could. And fashion isn’t confined to traditional categories, either. Today, brands in virtually any sector can play in the fashion space, whether in an owned way or through partnerships, because brands are consumed as fashion. |
| Fashion is more than an “it” handbag – it is an “it” beverage, an “in” travel destination, a hotspot hotel, or even a book that needs to be seen on your coffee table – because now more than ever, consumers are both stylists and editors who use brands to express themselves both IRL and online. |
| In this issue, we’re looking at brands across categories who are tapping into fashion to tell their stories. We’ll also explore Gen Z’s favorite fashion brands that may not be on your radar yet (but should be). Read on to discover the creators, stylists, influencers, designers, and brands who are shaping culture: our Fashion Month round-up. |
| | Bruce, Brian, Ed + The BMF Team |
| | |  | Pulse Check: Gen Z’s Favorite Fashion Brands Gen Z is driving fashion forward with their bold, authentic, and distinctive style. As digital natives, they also demand transparency, sustainability, and inclusivity from the brands they support and are not shy about holding companies accountable. We’ve compiled a non-comprehensive list of the beloved Gen Z brands that marketers need to know right now. ➔ |
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| | |  | BMF Connects With Joseph Janus BMF founding partner Brian Feit sat down with Joseph Janus, CEO & CMO at WeSC, to discuss his POV on marketing in the Fashion industry today. ➔ |
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| | The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
|  | | Fashion Month is in full swing, and everyone’s buzzing about BMF client Poppi and their NYFW moment: a SoHo pop-up celebrating the new Cherry Cola. Fashionistas will have the chance to treat themselves to exclusive merchandise and explore activations from brands like Unif, Yam NYC, CharCharms, Bluestone Lane, Revel Rideshare, and more. Don’t miss Poppi World at 105 Wooster Street, New York, NY 10012, open September 7-8, from 12-5 p.m. Check out more here and here. ➔ |
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| | | |  | | In need of a new fashion book? Look no further than BMF-client Lilly Pulitzer's 65th anniversary collaboration with legendary publisher Assouline. The vibrant collector’s edition is the most colorful yet, featuring nearly 300 pages filled with stories, brand history, memories, never-before-seen photos, and a new introduction by CEO Michelle Kelly. Wrapped in Lilly's best-selling Palm Beach Anniversary Toile fabric, the book is a standout piece, perfect for Lilly lovers everywhere to "be on the same page" and celebrate in style. Shop the limited must have here. ➔ |
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|  | | Celebrating its one-year anniversary, BMF client Chrome Horse has made a remarkable impact in just 12 months. Since its inception, the tequila brand has captured the imagination of its audience, quickly becoming a favorite among the fashion flock. They marked this milestone in style with a three-night celebration at Mykonos hotspots, featuring top DJs, live performances, and more. Shop Chrome Horse here. ➔ |
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| |  | | Fashion week kicked off yesterday with an iconic show, in an iconic destination, by an iconic designer. Ralph Lauren, master of American fashion, staged a highly-produced, star-studded show in his beloved Hamptons community. Watch the show and shop the looks here. ➔ |
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| |  | | Sportswear and athletic apparel are having a moment, and the Abercrombie & Fitch x NFL collab is a true touchdown for fall fashion. The retailer has teamed up with the NFL to create an exclusive collection featuring some of the league's biggest stars. Nick Chubb, Rome Odunze, and more football legends are modeling the latest Fall 2024 looks in the campaign. Check out the collection here. ➔ |
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|  | | Heads up New Yorkers, The Council of Fashion Designers of America (CFDA) has announced a partnership with Rockefeller Center, offering everyone and anyone exclusive access to fashion’s biggest week. From September 6–11, the iconic Rockefeller Center Rink will be transformed into a public viewing space, live-streaming fashion events for free and open to all. Check out the NYFW events lineup and plan your unique viewing experience here. ➔ |
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| |  | | Step aside, Birkin—there’s a new icon in town. Introducing the Margaux Bag by The Row, a design that’s redefining the modern heirloom. Since its release, this exclusive bag has quickly become the must-have accessory, available to the brand’s VICs and the fashion elite. With its refined silhouette and impeccable craftsmanship, the Margaux is more than just a bag—it’s a statement of quiet luxury and the latest IYKYK status symbol. Try your luck at catching a restock here. ➔ |
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| | The FrequencyWhat We’re Listening To Now. |
|  | | In their new music video "Die With a Smile," Lady Gaga and Bruno Mars channel retro western wear – another fashion macrotrend – inspired by 1970s country music legends Dolly Parton and Porter Wagoner. The video showcases Gaga in a blue minidress, red silk blouse, and matching tights, styled by Chloe and Chenelle Delgadillo. Mars complements her look in a blue suit and red shirt, creating a matching pair that nods to the 1960s duet performances of Parton and Wagoner on the Grand Ole Opry stage. This marks their first collaboration, following a live performance of the song at the Intuit Dome grand opening in Los Angeles, where Gaga wore a similar outfit in a pink checkered pattern. ➔ |
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| | The DestinationNow Departing... |
|  | Photo via London Fashion Week |
| London, the fashion capital known for its eclectic style, is gearing up for another exciting Fall Fashion Week. Make the most of your trip, whether you're a fashion insider or just eager to dive into the city's fashion scene with our essential tips & tricks on accommodations, dining, and must-visit attractions. ➔ |
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| | | The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
| | BMF client Tory Burch has been recognized in TIME's 2024 list as an "Innovator" redefining fashion. The American designer, famous for her iconic ballet flats and elegantly crafted womenswear, is celebrated for her visionary style. Beyond transforming fashion, Burch is also empowering women through her impactful resources and mentorship. Discover Tory Burch’s latest creations here. ➔ |
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| |  | | In a groundbreaking move, streetwear giant Kith has unveiled an exciting partnership with fashion icon Giorgio Armani. The highly anticipated collaboration marks the first time the legendary Italian designer has partnered with a streetwear brand. The collection is a fusion of Kith's modern aesthetic and Armani's timeless elegance. Fans can expect a blend of streetwear staples and tailored pieces, redefining the boundaries of contemporary menswear. The collection will be available September 13 in North American Kith and Giorgio Armani, as well as online here. ➔ |
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| |  | | Breaking barriers in the fashion industry, Alex Consani has made history as the first trans woman nominated for Model of the Year at the 2024 Fashion Awards. Already starring in Marc Jacobs campaigns and owning the runway during Couture Week for Jean Paul Gaultier, her nomination marks a significant moment for inclusivity and representation in fashion. Keep up with @alexconsani in real time and watch her impact during fashion’s biggest month. ➔ |
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| | Amiri’s Fall 2024 campaign is a bold showcase of the brand’s edgy sophistication and rock-inspired luxury. This season, Amiri captures raw, urban energy by fusing gritty street style with high fashion. The campaign stars K-pop sensation Sunwoo, actor Ashton Sanders, and rising talent Seth Lee, each bringing a distinct blend of international flair and cinematic charisma to the collection's compelling narrative. View the full campaign here. ➔ |
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| | | Iconic streetwear brand JJJJound has teamed up with denim legend Levi's for a highly anticipated FW24 collection. This collaboration brings together JJJJound's minimalist aesthetic and Levi's classic Americana style, resulting in a timeless and versatile range of pieces. Expect to see reimagined denim classics with JJJJound's signature understated elegance. Shop the collection for your fall essentials here. ➔ |
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| |  | | Level up your streetwear game with the latest collaboration between PlayStation and renowned fashion brands F.C. Real Bristol and SOPH. This limited-edition collection fuses the iconic PlayStation logo with the sleek, sporty aesthetic of F.C. Real Bristol, creating a unique and stylish lineup perfect for any gaming enthusiast. From graphic tees and hoodies to accessories, this collaboration offers a fresh take on football-inspired fashion. Shop the collection here. ➔ |
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|  | | A brand notably absent from the Paris Fashion Week catwalk until now, Ganni is set to make its highly anticipated debut. Known for its playful and feminine aesthetic, the Danish brand will showcase its latest collection on September 24. This debut marks a pivotal moment for Ganni, solidifying its status as a rising global fashion powerhouse. Keep an eye out for their PFW debut @Ganni and shop their latest collections here. ➔ |
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| | | The Week in ReviewICYMI... |
| TravelWhy Fall Continues To Be A Gem of A Travel Season ➔ The New Wellness Retreat: Around the Clock for Parents and Newborn at $1,000 A Night ➔
Fashion & BeautyJeremy Allen White and Calvin Klein Reunite for Fall 2024 In Americana-Inspired Underwear And Denim Campaign ➔ What’s The Must-Have Look For Fall 2024? A Blank Expression ➔ EXCLUSIVE: Victoria Beckham, Augustinus Bader Join Forces On Clinically Backed Concealer ➔ Exclusive: Alo Debuts Its First Running Shoe, The Alo Runner ➔ Celeb Hairstylist Jen Atkin Team With Vital Protein On New Hair Complex Launch ➔
Entertainment2024’s Most Anticipated Fashion Films and TV Series ➔ ESPN Networks, ABC And Disney Channels Go Dark On DirecTV On A Busy Night For Sports ➔ You Use Spotify To Listen To Music. Here’s How Money From Ads And Subscription Fees Flows To Artists ➔
TechnologyThe Summer Is So Hot, Workers Are Wearing High-Tech Ice Packs ➔ Social Media’s Unsavoury Upside For Luxury Brands ➔ Presidential Campaigns Are Changing Their TikTok Strategies ➔
MediaUS Open Favorite Alcaraz Crashes Out After A Shocking Straight-sets Loss ➔ As Ozempic Booms And Snack Sales Decline, Retail Requires A Refresh ➔ Sheetal Devi, Paralympian Archer, Captivates The World With A Bull’s-eye In Opening Round ➔ Hip-Hop Artist Fatman Scoop Dies At 53 After Collapsing On Stage In Connecticut ➔
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