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Dear Pulse Readers,
Can you believe this is our first-ever beauty edition of The Pulse? We can’t either.
As an agency with a long roster of blue-chip beauty clients – and beauty obsessed staffers – it feels appropriate that we should dedicate an entire issue to the beauty trends, activations, creators, and the $571B global beauty industry at large.
As an international creative marketing agency, we’re endlessly fascinated by notions of beauty from individual to individual, and from culture to culture – from make-up and fragrance loving EMEA, to skincare-inspired APAC, and everything in between.
We believe beauty is and should be about feeling confident, empowered, and comfortable in your own skin. Whether you’re going full glam, have a 15-step skin care routine, or consistently cancel plans to take a long bath, beauty is really for everyone – and taking some time to pamper yourself can do wonders for your mental and physical well-being.
Read on to hear our thoughts on the industry and everything we’re loving in beauty marketing right now – from manicures to La Mer.
Stay inspired.
Bruce, Brian, Ed + The BMF Team |
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The POV |
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 | Pulse Check: Breaking Through In BeautyHear what BMF’s beauty specialists have to say about marketing beauty. Check it out here. ➔ |
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The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
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 | BMF client ZO® Skin Health is one of a select few professional skin care lines with advanced skin care protocols. Based on the latest scientific advances in skin therapy technologies, their products and protocols help physicians provide continuous skin health care for all skin types, genders and ages. Give ‘em a visit here. ➔ | |
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 | As an agency that excels in both the Beauty & Travel verticals, we were excited when Fresh fragrance founders Lev Glazman and Alina Roytberg opened The Maker Hotel in Hudson, New York as an ode to the connection between fragrance and memory. Now, to celebrate National Fragrance Day, the hotel released their beloved in-house fragrance library scents at Sephora. Check it out here. ➔ | Photo via The Maker Website |
|  | Who’s been a more iconic – and controversial – beauty icon than Barbie? Now, ‘World of Barbie’ is opening in Los Angeles with Barbie-core beauty, culture, and fashion. We’re sure this experience will be a hit for people of all ages. Book your ticket here. ➔ | |
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 | The third installment of Glossier‘s Grant Program for Black-owned Beauty businesses just launched for applicants. Open to those working in makeup, skincare, haircare, body care, and wellness spaces, the brand is actively working to prove its commitment to diversity, equity, and inclusion. Learn more here. ➔ | |
|  | British Vogue’s 5 Days of Beauty is back for 2023. Head to Vogue House in London for talks and masterclasses with beauty brands and experts, all led by British Vogue’s beauty editors. Secure your spot here. ➔ | |
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 | Get your brows in line! Anastasia Soare, the CEO and founder of Anastasia Beverly Hills, is curating an Icon Box for IPSY members. Available by subscription only, the Icon Box is a limited-edition celebrity-curated quarterly treat. Learn how to get yours here. ➔ | |
|  | Makeup artist Fara Homidi, whose creative vision has hit the runways of Off-White™, Coperni and Miu Miu, just launched her eponymous cosmetic brand with model Paloma Elsesser leading the way. Check out the offerings here. ➔ | |
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 | @Xent.MX created a special fragrance for Hotel Umbral inspired by the property’s unique design and concept. The scent of “white tea” mixing musk, thyme, oregano, rose, jasmine and lemon is sprayed in volcanic rocks allowing it to maintain the smell longer. It’s the perfect way to amp up your beauty rest day after day. The catch is you can only buy it AT the hotel. Looks like it’s time to head to CDMX. Book your stay here. ➔ | |
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The FrequencyWhat We’re Listening To Now. |
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 | We're always listening to long time Music PR client AJ McLean, but the man himself is a chameleon. Moving from genre to genre as seamlessly as he moves in the fashion and beauty space. @AvaDean – his new beauty line – started as a limited edition nail polish with just 3 colors and has now expanded to include 30+ colors, as well as lotions and scrubs. All of the products are vegan, 10-free & cruelty free because they know we 'want it that way...' ➔ | |
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The DestinationNow Departing... |
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Korea is renowned for its beauty and skincare culture. We’ve updated our Seoul travel guide to provide suggestions for exploring the city’s rich cultural heritage, iconic landmarks, and mouthwatering cuisine in between stocking up on serums and hitting the spa. Check it out here. ➔ | |
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The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
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| | Recent Oscar winner Michelle Yeoh let the public behind closed doors as she got ready for the historic night. Watch along on BMF client La Mer’s instagram and keep your eyes peeled for more inspiring content here. ➔ | Photo via BMF’s Laine Saccuzzo |
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| Noble Panacea unveiled their new Fundamental Changemaker in Residence, Supermodel Christy Turlington. Starting on International Women’s Day, Turlington will also be featured on episode four of the brand’s “Think Beautifully” podcast. The Elemental collection is available at noblepanacea.com. Read more here. ➔ | |
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| | A-list make-up artist Gucci Westman’s cosmetics brand Westman Atelier is moving into skincare. Now you can add another dewy layer to your look just like Reese Witherspoon and Gwenyth Paltrow. Check out the line here. ➔ | Photo via Westman Atelier |
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| One of the best places to find mind-bending artistry and inspiration is by following nail artists on social. Whether it’s an up-and-coming account like Nail’d It or peeping Saccia’s instagram for her latest Doja Cat designs, you’ll not only get a look at what’s trending, but see wow works of art come to life. Follow along here and here. ➔ | |
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| | Bella Hadid’s hairstyle is making waves – or…curls. With Y2K beauty on trend, is this the next big look? Peep Charlotte Tilbury's newest muse’s look here. ➔ | |
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| Amazon Prime’s new hit series Daisy Jones & the Six, based on the book of the same name, has everyone talking. Not just because of the story, but also because of the incredible beauty moments. How do you get that Stevie Nicks inspired hairdo 24/7? Find out here and follow the show’s hairstylist for behind the scenes insights here. ➔ | |
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| | Los Angeles-born brand (and BMF client), Smashbox, doubled-down on their studio heritage with a social campaign, Prime Time TV: 5 Seconds to Great Skin. Hosted by singer and internet sensation, Trevi Moran, the series is shot at the world-renowned Smashbox Studios, where Trevi Moran and guests kick off with bare faces before giving us the dirt on TikTok’s favorite personalities: Chris Olsen, Brittany Broski, Drew Afualo, Dana Patterson and Cherry Chy. Peep the series here. ➔ | |
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 | Wise beauty brands are focused on building self-esteem both inside and out. Take WRITING CHANGE, a 3-year collaboration between The Estée Lauder Companies and National Youth Poet Laureate, Amanda Gorman for example. Dedicated to advancing literacy as a pathway to equality, access, and social change, The Estée Lauder Companies (ELC) recently hosted a creative writing workshop in partnership with WRITING CHANGE grantee organization WriteGirl with Amanda Gorman guiding the way. Learn more here. ➔ | |
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The Week in ReviewICYMI... |
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TravelBuying Travel Sizes Is How I Try Out Nearly Every Viral Beauty Product ➔ 10 Beauty Essentials You Need When Traveling For Work ➔ Selena Gomez's Pre-Flight Beauty Routine Will Influence Your Next Travel Day ➔ America's Least-Visited National Parks Are Full Of Beauty, Not Crowds ➔
Fashion & BeautyI Spent Hours Looking For Spring Fashion And Beauty Products—These Are My 30 Picks ➔ Beauty Awards 2023, Editor’s Picks ➔ Women-Founded Brands To Shop During Ulta’s 21 Days Of Beauty Sale ➔ Is The Beauty Industry Finally Playing Fair With Black-Owned Brands? ➔
Entertainment10 Awe-Inspiring Films That Depict The Beauty Of Everyday Life ➔ Top Hollywood Makeup Artists Toasted By Variety, Armani Beauty Over Oscar Weekend ➔ Jennifer Aniston Shows Off A French Girl Take On ‘The Rachel’ In Paris ➔ Iconic Beauty Trends Through The Decades–From Zeenat Aman And Jean Harlow To Madhuri Dixit ➔
TechnologyDE&I, Sustainability And Wellness Being Reshaped By Meaningful Conversations, Technology ➔ What Beauty And Technology Have In Common — And Why It Matters For Multi-Brand Retail ➔ TikTok’s Trendy Beauty Filter Ushers In New Tech And New Problems ➔ L’Oréal Invests In Geno-led Venture For Sustainable Ingredients ➔
MediaThis TV Host Is Going Viral For Removing Her Makeup On Air While Discussing That New TikTok Beauty Filter ➔ De-Influencing And Loyalty Top Concerns For Beauty Brand Leaders ➔ Are Beauty Filters Actually That Bad For My Mental Health? ➔ At SXSW, Lush Advocates For ‘Digital Divestment’ With Facebook Whistleblower And Sparkly Bath Products ➔
EventsYou’re Invited To Vogue’s Iconic London Office For 5 Days Of Vogue Beauty! ➔ How Byrdie Went From 'URL To IRL' To Celebrate Its Community Of Beauty And Fashion Fans ➔ My Favorite Confidence-Boosting Products To Score At The CVS Epic Beauty Event ➔ 5 Chic Beauty Trends To Borrow From The Milan Runways ➔
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