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The festive season is upon us, and this holiday marks an exciting first for BMF. |
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Earlier this year, the Executive Residence at the White House tapped BMF to participate in its annual Christmas decorating. Over Thanksgiving week, a team of BMFers traveled to Washington to deck the halls of the People's House, leading a team of volunteers from across the country to bring The First Lady’s vision of a “Season of Peace and Light” to life. |
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BMF designed and installed three rooms: the Cross Hall and the Grand Foyer, featuring an installation of thousands of custom paper doves, and the China Room, which showcases state china from every administration, from George Washington to the present day. The China Room, styled as an old-fashioned country kitchen, is a nod to the peaceful, patient act of making and breaking bread together—a universal and unifying symbol. |
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Throughout the month of December, over 100,000 visitors will pass through the halls of the White House, which will play host to 23 holiday parties, the first of which was in honor of the decorators themselves: including us. It’s been an absolute honor to activate one of the most iconic brands in the world—The United States of America. |
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For us, working in the White House under the leadership of the Executive Residence team—John Botello, White House Executive Residence Creative Director; and Madeline Marquez, White House Executive Residence Holiday Project Manager—was an absolute masterclass in event planning and logistics. |
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Meanwhile, our team in Miami activated Lamborghini during Art Basel—another highlight of December’s social calendar. And in New York, BMF worked closely with the teams at Luxury Group by Marriott International and Sotheby’s to bring their partnership to life for the December installment of The Luxury Sales at Sotheby’s Manhattan flagship. This featured curated hospitality experiences at auction and a VIP party with an activation by Laila Gohar. |
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We’re so proud of what we’ve achieved this year, and none of it would be possible without your support, trust, and faith in BMF. As we close out our celebratory 20th anniversary year, we’d like to thank all of our clients, friends, and family who have championed the agency. |
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In the spirit of the First Lady's message, we wish you all a season of peace and light. Read on to discover a holiday gift guide rounding up our curation of the best of BMF’s client roster, and hear from Jordan Saxemard, CMO of Sonos, on the soundtrack to success. |
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Bruce, Brian, Ed + The BMF Team |
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 | Pulse Check: Holiday Gifting Need some last minute gifting inspiration? We’ve got you covered. Check out our curation of the best products and experiences our clients have to offer and make your holiday shopping a breeze. ➔ |
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 | BMF Connects With Jordan Saxemard BMF founding partner Brian Feit sat down with Jordan Saxemard, CMO of Sonos, to discuss the magic of audio during the festive season, the world of tech marketing, and the behind-the-scenes story of the Sonos holiday campaign. ➔ |
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The New + The NoteworthyEverything Worth Doing/Seeing/Getting/Booking |
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 | Photo via The White House |
| BMF is proud to have partnered with the Executive Residence to design and install the 2024 White House holiday decorations, bringing Dr. Jill Biden’s theme of a “Season of Peace and Light” to life. BMF’s decor and commentary are featured in Architectural Digest, as well as both Vogue & Town & Country, which look back at Christmas at the White House through the years. Learn more about this year's decorations at whitehouse.gov. ➔ |
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 | | Looking for a place to celebrate Christmas? Why not book Dowling’s at The Carlyle? They are offering a festive three-course prix fixe menu, crafted by new Executive Chef Moosah Reaume, complete with tea, coffee, and petit fours. Plus, Santa will make special appearances on Christmas Day, adding an extra touch of magic to your family’s celebration. Learn more and book here. ➔ |
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 | Photo via Hyde Park Winter Wonderland |
| Hyde Park Winter Wonderland is one of BMF London team’s favorite festive season destinations. It’s become a tradition for our London office to do an outing each year. If you’re in town this holiday season, be sure to check it out here. ➔ |
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 | Photo via Radio City Rockettes |
| This holiday season, the Radio City Rockettes light up New York’s Radio City Music Hall with their iconic Christmas Spectacular, a tradition that has enchanted audiences since 1933. With dazzling precision dancing, stunning costumes, and innovative technology, the show brings generations together in a celebration of holiday magic. From their legendary kick lines to breathtaking choreography, the Rockettes deliver a timeless performance. Click here for more information and to get your tickets. ➔ |
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 | | This holiday season, Jingle Jangle transforms The Rooftop at Pier 17 into a festive wonderland overlooking the Manhattan skyline and Brooklyn Bridge. Glide across the city’s only rooftop skating rink, sip mulled wine at The Gingerbread House, and explore Santa’s Living Room or snowy slides. With cozy cabins, nostalgic décor, and holiday hits filling the air, Jingle Jangle is the ultimate winter escape. Click here to discover more. ➔ |
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 | | Looking for an escape? Fiji Airways just launched its longest nonstop route yet, Dallas-Fort Worth to Fiji, making it easier to get to tropical paradise than ever before. Check out BMF client Tourism Fiji to inspire your adventure. ➔ |
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The FrequencyWhat We’re Listening To Now. |
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 | | Charlie Puth embraces the holidays with his new song, December 25th, an 80s-inspired track reflecting on love and loss during Christmas. Written on a whim while working on his upcoming album, the song offers a raw and reflective glimpse into the season’s emotions. Recently married to Brooke Sansone, Puth pairs the personal joy of his life with the introspective mood of his music, giving fans a heartfelt start to the festive season. Click here to listen. ➔ |
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The BeatIntroducing: The Beat by DJ Flash |
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 | BMF has partnered with Flash GEA (jē), NYC’s hottest up-and-coming DJ and genre-blending producer known for having his finger on the pulse of the city’s vibrant music scene. From his electrifying sets at the trendiest venues to his signature mix of big room techno and acid house, @flashgea is the sound selector that major brands and tastemakers are turning to. For this issue of The Pulse, Flash has curated a playlist, giving you a taste of today’s top tracks—listen here. ➔ |
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The DestinationNow Departing... |
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 | Photo via MRoald, Shutterstock |
| Experience the festive charm of Washington, D.C. From iconic landmarks and vibrant neighborhoods to holiday lights and seasonal events, the city shines year-round. Check out our refreshed Washington, D.C. travel guide to plan your next adventure. ➔ |
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The SublimeCreators, Innovators, And Cool $#!+ You Should Know About. |
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| This holiday season, BMF client Sonos spreads festive cheer with its playful campaign "Elves of Sound," featuring actress Hayley Law (Riverdale). Mischievous elves transform a home with Sonos speakers like the Arc Ultra, Roam 2, Era 300, Sonos’ Ace Headphones waking Hayley Law to a house ready for holiday playlists and movie nights. Powered by the anthem "Blame It On Christmas," the campaign brings music and magic to celebrations worldwide. Click here to discover the campaign. ➔ |
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 | | Forget milk and cookies—this Christmas is all about espresso! Sabrina Carpenter’s A Nonsense Christmas is now streaming on Netflix, featuring holiday hits, comedic cameos, and star guests like Shania Twain. Perfect for festive viewing, it’s a cozy must-watch this December. Click here to watch. ➔ |
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 | | Burberry released its Wrapped in Burberry holiday campaign, celebrating love and togetherness with portraits of couples, friends, and families. Shot in London’s Bloomsbury, the campaign features festive designs, including iconic check scarves and tailoring. Alongside the campaign, Burberry introduced a virtual scarf try-on experience, offering over 50 styles to explore in real-time through augmented reality, blending tradition with modern innovation. Click here to view the campaign and try on your scarf. ➔ |
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| Miu Miu has unveiled its 2024 Holiday Upcycled collection, blending sustainability with timeless style. Starring Emma Corrin, the collection reimagines retro kilts, leather pieces, and archival yarns into one-of-a-kind designs. With vintage charm and modern craftsmanship, it’s a festive drop that’s as chic as it is eco-conscious. Click here to view the collection. ➔ |
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 | | This holiday season, Beyond Retro and Save the Children bring festive cheer to Spitalfields Market with a pop-up from November 22 to December 30, 2024. Featuring vintage jumpers, partywear, and upcycled treasures, 10% of sales support children in need. Enjoy workshops, jazz evenings, and sustainable holiday shopping with heart. Click here to discover more about the collaboration. ➔ |
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Meredith Hayden, the talent behind Wishbone Kitchen, has turned her love of home cooking into a culinary sensation. Through her self-published WISHBONE cookbooks, Meredith has transformed Wishbone Kitchen into a hub of creativity, making her a must-follow for anyone looking for festive recipes and holiday inspiration. Check her out here. ➔ |
| Photo via Wishbone Kitchen |
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The Week in ReviewICYMI... |
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Travel British Airways Offers In-Flight Christmas Dinner, Gift Wrapping At Lounges And More Festive Fare ➔ Airline Executives Blasted At Senate Hearing Over Carrier Fees ➔ Stowaway Accused Of Hiding On Flight from NYC To Paris Arrested, Faces Charge: Reports ➔ 7 Festive Hotels That Get Decked Out For The Holidays ➔
Fashion & Beauty Kate Moss Launches Christmas Clothing Collection With Zara ➔ Hailey Bieber Taps Into the Frosty Lip Trend With A Shimmery New Peppermint Glaze Lip Treatment ➔ How To Make An It-Girl ➔ Saweetie Partners With Forever 21 On Forever Naughty Forever Nice Collection ➔ How Fashion Is Coming Down To Earth ➔
Entertainment Sabrina Carpenter Is Gifting Us With a ‘Nonsense Christmas’ Variety Show On Netflix ➔ ‘Euphoria’ Eyes 2026 Season 3 Debut, ‘The White Lotus’ Sets February Return As Top WBD Exec Updates HBO Premiere Windows ➔ Golden Globes 2025: Full List of Nominations ➔ Paris Hilton, Nicole Richie Revisit SONIC to Launch 2 New Iconic Drinks ➔
Technology Holiday Shopping Trends Survey Uncovers Rise In AI Adoption and Demand For Personalized Retail ➔ From Oura Rings To Hatch Alarm Clocks: The Best Tech to Gift This Holiday Season ➔ LG Has Hired Will.I.Am To Relaunch Its Xboom-Branded Audio Products ➔ The US TikTok Ban Is Getting Closer. What Does It Mean for Brands And Creators? ➔
Media Pantone Names Mocha Mousse 2025 Color Of The Year ➔ The Year The Memes Took Over Reality – And Marketing Followed ➔ Taylor Swift Awards Eras Tour Crew With $197 Million In Bonuses ➔ Good News, It’s The Holiday Season—Bad News, It’s Time For Your Annual Review ➔ As Brands And Creators Seek Out X Alternatives, Who Wins? ➔
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