The Pulse - 09/12/25

Pulse Check: The Fashion Flock

This Fashion Month, we’re taking a close look at a handful of creatives behind some of your favorite fashion moments–from red carpets to runways to global campaigns. This edition of The Pulse spotlights the designers, creative directors, editors, photographers, and muses driving culture forward. ➔

Photo via Glance AI

Shopping for clothes online just got smarter. This NYFW, don’t miss out on BMF client Glance AI’s Fashion Newsstand Sep. 12-14 at Bustle Plaza in Penn Station. From user-uploaded selfies, an AI-generated character is created, alongside editorial-like shoots wearing real looks from 400+ brands. It’s the future of shopping made simple. Find out more here. ➔

The season’s best unseen accessory? Fragrance. BMF client Parlux just ushered Drake’s Better World Fragrance House into a bold new era with Summer Mink Eau de Parfum. Created with perfumer Michael Carby, it blends citrus, sage, and a floral heart over a vetiver-and-musk base–defying both seasonality and gender. Housed in a sculptural midnight-blue globe bottle, it’s available now online and at Ulta Beauty stores nationwide. ➔

Photo via BWFH

Photo via Giorgio Armani

Giorgio Armani's passing marks the end of an era for fashion. For five decades, he redefined modern elegance, reshaped tailoring, and built a lasting language of quiet luxury that influenced generations. The loss comes as the house celebrates its 50th anniversary, with exhibitions and archives that now feel both celebratory and in memorial. In Milan, Giorgio Armani Privé 2005-2025: Twenty Years of Haute Couture transforms the Armani/Silos museum into a four-story showcase of 150 gowns on view until December 28, while the newly launched Armani/Archivio offers over 5,500 looks and 30,000 archival pieces online—an enduring testament to his genius. ➔

Photo via CFDA

Front row? Try center rink. For the second time, NYFW Live at Rockefeller Center returns September 11-16, streaming shows from Ralph Lauren, Coach, Michael Kors, Off-White, Anna Sui, and more straight to the public at the Rink and Channel Gardens. With ambassadors Anok Yai, Peso Pluma, and Young Miko leading the charge, this is the only place where New Yorkers can take in the runways together. No invite, no problem. Find the NYFW schedule here. ➔

Photos via Colin Douglas Gray and Zan Wimberley

Join a bold conversation at the Chelsea Arts Festival with Dame Zandra Rhodes–Britain’s fearless icon of color and print–and Daniel Lismore, the artist and “living sculpture” hailed by Vogue as England’s most eccentric dresser. Together, they’ll explore how fashion has shaped identity and rebellion from the swinging sixties to today, tracing its power to liberate self-expression in one of London’s most historic style districts. Discover more and reserve your spot here. ➔

Photo via Miu Miu

Once synonymous with frat bros and yacht decks, it’s now sailing straight onto runways and into street style. Miu Miu’s bleached leather boat shoe, seen on Emma Corrin and Troye Sivan, reinvents the classic leather look–distressed enough to feel rebellious, yet luxe enough to anchor even the most polished looks. Less khakis-and-polo, more pleated minis and satin skirts, this season the boat shoe is fashion’s chicest misfit. Buy a pair of the style making waves here. ➔

Photo via Sabrina Carpenter

Sabrina Carpenter’s seventh studio album, Man’s Best Friend, dropped in August and we can’t stop listening. Co-produced by Jack Antonoff, it’s a witty, flirtatious, and self-aware mix of disco, country, and ABBA-style pop. Even before release, the cover art sparked debate over female sexual expression in music–from misogynistic misreadings to satirical empowerment. Consider this your formal invitation to let Sabrina do all the talking–just hit play here. ➔

BMF has linked up with Flash GEA (jē), NYC’s breakout DJ and genre-mixing producer with a cult following and a sound that’s lighting up the city’s most iconic rooms. Known for blending big room techno with gritty acid house, @flashgea is the go-to selector for brands, tastemakers, and underground heads alike. For this issue of The Pulse, Flash has curated a playlist, giving you a taste of today’s top tracks–listen here. ➔

BMF tapped fragrance tastemaker Kudzi Chikumbu, aka Sir Candle Man, for our Fall Fashion scent spotlight. For a fragrance that bottles the season’s cozy elegance, he recommends lighting Maison Margiela’s By The Fireplace. Roasted chestnuts, smoky vanilla, and a hint of spice each offering warmth without feeling heavy, luxury without being loud. It’s the ultimate accessory for autumn: chic, inviting, and timeless. Shop the candle here. ➔

Photo via Benjamin Davies

London has always been a capital of style–where heritage meets the avant-garde. From storied ateliers in Mayfair to discreet cocktail bars in Soho to townhouses turned five-star hotels, the city is a stage for legacy and reinvention. Consider this your curated guide to London this season. ➔

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Photo via GAP

American-made denim is having a cultural moment, and none nailed it better than the GAP x Katseye “Better in Denim” campaign. Creative Director Zac Posen channeled nostalgia with Kelis’ 2000s hit “Milkshake” as the spot’s soundtrack with sharp choreography and shoppable looks–so effective it’s becoming part of curriculum in college marketing courses. A true win for legacy branding in a youth-driven, expression-forward landscape. Watch the #1 trending campaign here. ➔

Photos via Hermès

This summer, Hermès turned Pier 36 in Manhattan into the chicest escape room imaginable with their Mystery at the Grooms’ event. Visitors became detectives tasked with finding a herd of missing horses, wandering through six theatrical rooms each representing the brand’s equestrian heritage. With Birkins tucked into pantries of carrots, clues hidden under Rocabar blankets, and conveyor belts of shirts lining a laundromat, the event proved that even a house as storied as Hermès can still surprise us by making play, imagination, and a little mystery its most covetable accessory. Solve the mystery yourself online here. ➔

Photo via TheRealReal

One’s trash is another’s treasure–at least according to TheRealReal. Their 2025 Resale Report shows nearly one-third of all clothing purchased in the US last year was secondhand, with 58% of shoppers preferring resale over retail. Beyond a mission of sustainability, the platform has become the way to shop luxury online or in-store–autheticated and centralized. Each piece carries its past into someone else’s future–making resale not just a shopping habit, but a fashion language in its own right. Discover TheRealReal’s catalog here. ➔

Photo via Musée du Louvre

Earlier this year, the Louvre staged its first-ever fashion exhibition–and over one million visitors showed up. Louvre Couture: Art and Fashion, Statement Pieces nearly rivaled the da Vinci blockbuster of 2019, cementing itself as one of the museum’s most attended shows. Curated by Olivier Gabet and Mari Brimicombe, the exhibition featured 100 looks–from Chanel to Marine Serre–set against the Louvre’s ornate galleries. Fashion doesn’t just belong in the Louvre–it can command it. Take a glimpse here. ➔

Photo via Valentino Beauty

For one night only, Studio 54 swung its doors open for the first time in over four decades–thanks to Valentino Beauty. Resurrecting New York’s most infamous disco-era nightclub to launch its Rendez-Vous Ivory collection, Valentino Beauty knows how to make history dance again. The campaign, fronted by supermodel Adut Akech and Carlijn Jacobs behind the lens, is a limited-edition drop reimagining the Born in Roma fragrances and Spike lipsticks in shades of nude, terrazzo red, and rose-gold. For proof that glamour never left the dance floor, shop the collection here. ➔

Photos via Courréges

Nicolas Di Felice first scattered confetti across Courrèges’ FW25 runway back in March, but the campaign–created with artist Dan Colen and the Sky High Farm Biennial–lands now with purpose. By delaying its release until the fall season, Courrèges gives its message of lightness, joy, and shared resistance a second life, timed to when fashion turns its gaze back to colder months. The blank slate of Colen’s Moments Like This Never Last becomes not just imagery, but a reminder that even in heavy times, we must tap into our sense of creative togetherness. View the campaign here and shop the full collection here. ➔

Photos via Cardi B Online Store

Fashion doesn’t just live on the runway–it can take over the courtroom, too. During her recent trial in Los Angeles, Cardi B’s succession of headline-making looks became the real spectacle: from a shaggy-fringe Giambattista Valli set to an icy Jacquemus suit, culminating in a black polka-dotted Valentino ensemble with a pink silk bow. The jury ruled in her favor, but pop culture won in the end as she repurposed her courtroom appearance as the cover for her new album Am I The Drama? Turning cross-examination into cross-promotion, one look at a time. ➔

Photo via The New Yorker

Turns out the Devil doesn’t wear Prada–she just hands you the keys to Vogue and keeps the office down the hall. After 37 years as editor-in-chief of American Vogue, Anna Wintour passed the coveted torch to protégé Chloe Malle this September, remaining as Condé Nast’s chief content officer and global Vogue editorial director. On the day of Malle’s appointment, Wintour sat down with David Remnick of The New Yorker  to reflect on Vogue’s past, the future of media, and why fashion will always matter as a universal language of self-expression. Read/watch the interview here. ➔