We Are BMF
Made To Inspire
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MTV

BMF, is an award-winning global Integrated Creative Marketing Agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Celebrate 2019 MTV VMA Video Vanguard Award recipient, Missy Elliott, with a consumer pop-up that showcases some of her most iconic music videos over the years, driving buzz and awareness.

ABOUT THE PROJECT

BMF produced an interactive museum experience celebrating the work of 2019 MTV VMA Vanguard Award recipient Missy Elliott and the creative visionaries behind some of her most iconic music videos: June Ambrose, Hype Williams, Dave Myers, HiHat, Billy B and Gloria Elias-Foeillet. Inspired by the icon herself, the made-for-Instagram playground space shined light on MTV’s history and influence in connecting artists to audiences through its annual VMAs. The space was comprised of interactive experiences such as a Fly Gal nail station, Pepsi Sampling bar, a Supa Dupa Fly lounge, and the opportunity to appear in “The Rain (Supa Dupa Fly)” in Missy’s famous costume as a Hologram.

 

RESULTS

  • 250
    Media, Influencers and VIP’s Attended The Evening Preview
  • 1150+
    Consumers Hosted
  • After Party
    Missy Elliott Hosted After Party for Top Celebrities and Music Industry Leaders

HOW WE COLLABORATED

Experiential Strategy + Creative Ideation / Experiential Event Design + Production / Guest Experience Management