OBJECTIVE

Over the years, BMF has become a trusted partner for Visa’s teams around the world, bringing its global sports sponsorships to life through immersive experiences delivered to key stakeholders' doors. Conceived with engagement and shareability in mind, BMF creates highly bespoke mailers that leave indelible impressions and deepen brand affinity – showcasing that Visa is a network working for everyone, everywhere you want to be.

ABOUT THE PROJECTs

FIFA World Cup Qatar 2022™

To generate excitement and prepare for successful partnerships at the FIFA World Cup Qatar 2022™, BMF partnered with Visa on an experiential gifting program to engage 165 of its top global clients in 24 countries. Inspired by the tournament’s world-class “star-chitecture” stadium design, BMF secured a partnership with Zaha Hadid Design to create a limited-edition, multi-sensory keepsake box filled with an edit of items designed to evoke the destination. Additionally, BMF produced ancillary content of football legend Didier Drogba as part of a digital experience that educated recipients on partnership opportunities for 2022.

Tokyo 2020 Olympic & Paralympic Games

BMF partnered with Visa to create a collection of one-of-a-kind, experiential seeding kits to celebrate the 2020 Tokyo Olympic & Paralympic Games as an incentive for top Visa customers. Curated by Team Visa Athlete, Noah Lyles, the Tokyo Olympic experience-inspired unboxing included a five-tiered bento box filled with luxury gifts activating the five senses – including limited edition Team Visa Athlete photographic art prints, and more.

UEFA Women's Championships

To build excitement around Visa’s sponsorship of the UEFA Women’s Championships, BMF designed and produced exclusive experiential seeding kits focused on women’s football. The keepsake boxes contained items representative of a performance mindset (think: massage gun, water bottle, and more). 150 premium gifts were distributed to high-profile clients in 6 countries, 12 months pre-tournament to build excitement.