We Are BMF
Made To Inspire
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Upwork

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Create brand experiences that drive awareness, attract new users, and position Upwork as the world’s Work Marketplace that connects businesses with independent talent.

ABOUT THE PROJECT  

BMF created a foundational brand experience aligned with Upwork’s new brand strategy. In an effort to help the world think differently about work, BMF conceptualized and launched the Upwork CoLab program, a brand partnership platform providing independent professionals with opportunities to collaborate with visionary organizations on high-profile special projects. Following the launch of the CoLab program, BMF produced Upwork’s annual ‘Work Without Limits Summit’, this time virtually, through an immersive and inspiring one-day experience.

 

RESULTS

  • 93%
    Turnout
  • 3,549
    Attendees
  • 3,820
    Registrations
  • 1
    Exclusive CoLab Partnership Launch

HOW WE COLLABORATED

Creative Strategy / Program Concepting & Strategy / Creative Design & Consultation / Talent & Partnership Management / Web Development & Virtual Event Production