OBJECTIVE

Announce the release of "VS", an SK-II Studio animated series that brings to life the stories of top Olympic athletes in a six-part series, celebrating the fight to shatter competition in the one place it is toxic—beauty.

Leverage spokesperson and Olympic gymnast Simone Biles to earn media attention, generate consumer mind, heart, and market share by showing the beauty is #NOCOMPETITION.

ABOUT THE PROJECT

BMF planned, designed, and produced an epic Times Square takeover to tease the SK-II animated series featuring an appearance with Olympic gymnast Simone Biles. The global prestige skincare brand SK-II joined forces with the Olympic champion to defeat the world's biggest beauty troll in a stunt of massive proportions.

HIGHLIGHTS

Times Square Takeover Media Buy
Press & KOL media briefing featuring preview screening, and Q+A panel discussion with Simone Biles moderated by Katie Couric