OBJECTIVE
Hard Rock Hotels tapped BMF to devise a grand opening plan to drive awareness and anticipation of the Hard Rock Hotel New York, among locals and visitors alike, centered around passions of music, entertainment, culture, and dining.
ABOUT THE PROJECT
BMF partnered with Hard Rock Hotel New York to develop a pre, during, and post-opening marketing & partnership strategy to put the hotel on the map, and cement its place in New York City’s social scene as THE place to stay, meet, listen and eat in Midtown.
BMF recommended building buzz with pre-opening local brand partnerships and a scroll-stopping content strategy. Anchored by a concept for a grand opening event, quickly followed up by a series of opening-activities – the launch plan was designed to sustain momentum, connect with local tastemaker audiences, and showcase Hard Rock’s authentic commitment to music, entertainment, and love of New York City.
