OBJECTIVE

For the past 5 years, BMF has partnered with Amazon Fashion to develop integrated, cross-channel strategies that engage consumers via top fashion influencers, driving awareness and customer acquisition tied to key launches & brand initiatives.

ABOUT THE PROJECTs

Made for You

Amazon Fashion was launching its ‘Made For You’ collection, a line of made-to-measure T-shirts created ‘just for you’ using innovative technology – and needed to drive awareness, consideration, and conversion. BMF partnered with nine diverse influencers to promote and showcase the user journey of creating the 'perfect fit tee' in all shapes & sizes, with a focus on Vbody positivity & inclusivity. Content illustrated how shoppers could purchase wardrobe staples in customized fits using Amazon’s ‘Made For You’ platform.

RESULTS

1.2M
Total Impressions
3%
In-Feed Post Engagement
3K
Swipe Ups

Making the Cut

Amazon wanted to drive awareness & sales of the winning looks from its hit series Making the Cut, which were made available immediately following the premiere of each episode. So, BMF partnered with 20 influencers across the US & Europe to showcase the winning looks through thumb-stopping content. Talent posted across Instagram and TikTok building awareness among their engaged, fashion-forward audiences to show them how & where they could shop the looks.

RESULTS

5.5M
Impressions
6.1%
Engagement Rate
$333K
Equivalent Media Value

The Drop

Amazon Fashion needed to drive immediate sales of its limited edition influencer capsule collections, so BMF launched Amazon Fashion The Drop with seven notable influencers in New York, London, Hamburg, Los Angeles, and Tokyo in a series of global digital launch events that brought the inspiration behind the collections to life. BMF managed Amazon’s @amazonthedrop Instagram handle, strategizing and producing in-feed & story content before, during, and after each event.