We Are BMF
Made To Inspire

Summer of Ghosts

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Design, develop, and execute a fully integrated promotional campaign for the hiatus period that bridges seasons 1 and 2 of the CBS Original comedy show Ghosts. Create a steady drumbeat of consumer engagement and content opportunities to drive binge/catch-up viewing leading up to, and through, the Season 2 premiere.


ABOUT THE PROJECT

To support the campaign, BMF delivered a headline-grabbing, award-worthy, integrated cadence of experiences, activations, and promotions to celebrate the spirit of each Ghost. BMF created an 8-stop multi-city campaign to honor the “Ghosts of Ghosts” throughout the summer, inviting fans to events that brought the character’s backstories to life through strategically timed and thoughtfully crafted stunts, partnerships, and experiences.



 

RESULTS

  • 14.4M+
    Paid Social Impressions
  • 7.5M+
    TikTok Hashtag Views
  • 700M+
    Earned Media Impressions
  • 8,000+
    Total Foot Traffic
  • 4,000+
    NFTs Claimed
  • 8
    Coast-to-Coast Activations

HOW WE COLLABORATED

Creative Strategy / Campaign Development / Experiental Activations / Design & Production / Lifestyle PR