We Are BMF
Made To Inspire
BFA_32617_4413673 copy.jpg

Vacheron Constantin

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Vacheron Constantin was getting ready to celebrate two big milestones: the grand opening of its North American flagship boutique in New York City, and the celebration of the 100th anniversary of its iconic timepiece, American 21. Vacheron needed a partner who’d develop a cohesive communications narrative that would drive ongoing press with lifestyle media outlets.

ABOUT THE PROJECT  

Over the course of two years, BMF developed a 360° opening strategy threaded with partnerships, retail experiences, visual merchandising concepts, events, and celebrity – launching the new flagship with a splash, then sustaining momentum.

Starting with an in-store activation, BMF brokered an ‘impossible collaboration’ between Vacheron Constantin and the estate of contemporary artist Chris Burden, earning attention from Architectural Digest, Forbes, and Robb Report. The installation later traveled to the maison’s Miami Design District boutique, extending momentum of the partnership through Miami Art Week.

Then, BMF produced a two-part, star-studded New York Fashion Week grand opening event, debuting the flagship and celebrating the 100th anniversary of the American 1921 timepiece. 

1921 & 2021 collided, celebrating the best of New York, including exclusive performances from Broadway icon Alan Cumming, while Karen Elson delivered her first-ever live performance.

BMF provides Vacheron Constantin with ongoing strategic consultation and has produced experiential retail concepts for the NY flagship, including an installation of photography by the artist Corey Richards, and holiday-focused in-store experiences celebrating New York icons.

 

RESULTS

  • 1,776,453,192
    Total Media Impressions
  • 4,507,322
    Social Impressions
  • 175
    Social Posts

HOW WE COLLABORATED

Creative Strategy / Campaign Development / Media Relations / Partnerships / Influencer Management / Celebrity Talent Booking & Management / Guest List Curation / Experiential Event Management / Design & Production / Visual Merchandising / Experiential Retail Activations

“It’s rare that Vacheron Constantin throws a celebration…and Wednesday night’s two-part bacchanal, debuting a new Vacheron Constantin retail outpost on 57th Street and the 100th anniversary of the America 1921 timepiece, brought with it a level of roaring twenties excess”

— VOGUE