OBJECTIVE
In early 2020, retail was forced to navigate pandemic-related challenges and shifting consumer spending habits. Afterpay approached BMF to develop a flexible sales tool for Afterpay’s internal sales teams across their Fashion, Luxury, Beauty, and Outdoor business verticals.
ABOUT THE PROJECT
BMF developed a retail marketing strategy that would enable Afterpay to stand out from the competitive set with flexible, multi-channel marketing concepts to sell into retailers by leveraging unexpected tactics – from custom content featuring influencers & talent, consumer activations at high-profile cultural tent poles events such as New York Fashion Week, in-store events, OOH, virtual events, and more.
How We Collaborated
Campaign Development / Consumer Journey / Creative Strategy / Event Design / Experience Design / Strategic Planning / Toolkits & Playbooks
