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Made To Inspire
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Sunglass Hut

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Create a high-impact mailer campaign aimed to drive media engagement and earned attention for Sunglass Hut’s 50th Anniversary collection.

ABOUT THE PROJECT  

To celebrate the Sunglass Hut’s landmark 50th Anniversary, BMF collaborated with the brand to create and produce five exclusive mailers inspired by the past five decades of Sunglass Hut history. The bespoke mailers were delivered to a curated selection of 50 key media opinion leaders and influencers to encourage their audiences to shop Sunglass Hut’s decades-inspired 50th Anniversary frame collection, and celebrate the moment in style.

 

RESULTS

  • 116.7M+
    Media Impressions
  • 14
    Earned Media Placements

HOW WE COLLABORATED

Creative Strategy / Creative Mailers / Influencer Marketing / Media Relations

“If anyone knows about fashion trends it's Zanna Roberts Rassi. She teamed up with Sunglass Hut to celebrate the company's 50th Anniversary this year.”

—E! News