We Are BMF
Made To Inspire
TikTok_MJP_278-copy.jpg

TikTok @VidCon

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Drive awareness around the brand’s presence at VidCon and educate high-value creators on TikTok’s position as a diverse platform for users to share their passions and expressions through content.

ABOUT THE PROJECT

To drive awareness around TikTok’s presence at VidCon, and to educate high-value creators on TikTok’s positioning, BMF transformed Bowlmor Lanes in Anaheim into an immersive and interactive content capture playground inspired by iconic TikTok challenges. The event culminated with top-tier talent performances by DJ Orange Calderon, Ambjaay, Sueco the Child, Mia Khalifa and Ty Dolla $ign.

 

RESULTS

  • 97MM+
    Earned Media Stories
  • 3MM+
    Ad Value
  • 500+
    Attendees

How We Collaborated

Campaign Development/ Visual Identity & Brand Creative/ Content Strategy, Studio & Production/ Influencer Relations, Content & Creators/ Entertainment Marketing/ B2C Experiential Production/ Talent Appearances/ Guest List Curation and Management/ Festival, Cultural & B2B Tentpole Activations

"The real party was 1.9 miles down the road [from VidCon], at a private event hosted by TikTok”

–The Atlantic