OVERVIEW

The UK is home turf for BMF: we oversee all of the agency’s international work out of our London office, located steps away from Oxford Circus. After activating major stunts, events, and digital projects across the UK for a decade, BMF opened its London office in 2017 to service clients in EMEA and beyond.

Highlights

Starting in 2017 with a multi-year, UK brand engagement programme for Autograph Collection, BMF produced an immersive brand activation by taking over a London townhouse. From there, BMF brought Autograph’s Independent Film Project to the UK over three consecutive years, including a pop-up screening event in 2018, followed by two years of “Behind the Scenes” speaker series events during the London Film Festival (in addition to a major sponsorship at the Cannes Film Festival).

For W Hotels, BMF designed a larger-than-life dumpling cart at London’s King’s Cross Station, as part of a global series of buzz-worthy stunts to celebrate the brand’s newest opening in Shanghai.

For Residence Inn, BMF produced an immersive launch event to celebrate the brand’s newest property in Kensington, whilst a collaboration with Marriott Hotels activated their brand sponsorship of TedX at the conference hosted at the Royal Festival Hall.

Coming out of the pandemic in 2021, seeing staycations on the increase, BMF developed the Moxy Hotels’ “Great British Road Trip”, a cross-country, itinerary-packed adventure encouraging UK residents to explore the country, it’s cities, and Moxy properties enroute.

In the world of tech, BMF partnered with Dell to showcase their new Alienware products to UK gaming enthusiasts through an experiential offering at Insomnia 64 at the NEC Birmingham, and for Amazon Fashion The Drop, we designed a launch event bringing the latest collaborations with top British fashion bloggers to life.