Overview
In 2019, BMF produced the grand re-opening of the Sheraton Grand Warsaw in Poland. The event featured brand activations that showcased the hotel as an early adopter of the brand’s transformation, including public space concepts & programming that celebrates and engages local communities.
ABOUT THE PROJECT
Sheraton Warsaw Opening & Gathering Table
As a fast follow to the grand re-opening event, BMF produced Sheraton Grand Warsaw’s first Gathering Table event, securing the hotel’s place on the map as a lively and happening community gathering place, consistent with Sheraton’s new global brand positioning. BMF conceptualized a series of communal dinner concepts, each hosted by a local partner, taking place across the hotel’s two F&B outlets.
RESULTS
- 4
Local Partner Hosts - 36
Invited Guests including Media & Influencers - 200+
Social Posts - 240k+
Impressions