We Are BMF
Made To Inspire
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Italy

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

overview

BMF partnered with Sheraton Hotels to create a brand experience, presenting the vision for the future of Sheraton Hotels at the European Franchise Conference. Sheraton aimed to highlight the importance of key brand messaging that drives the strategic initiative of reinventing the Sheraton brand.

ABOUT THE PROJECT  

Sheraton Brand Transformation Milan

BMF designed and fabricated custom key elements of the new Sheraton brand experience, showcased in three separate zones within the event space.

HIGHLIGHTS  

A cozy Sheraton lounge with a warm, comfortable ambiance.

Productivity Table highlight Sheraton Hotel’s new working spaces

Functional grab & go Coffee Bar Bar in the center of the space, furnished with Kimbo coffee machines operated by barristers wearing custom-designed vintage uniforms

 

RESULTS

  • 500+
    Conference attendees
  • 4x
    Major Brand Proof-Point Experiences
  • 3
    consecutive days

HOW WE COLLABORATED