OVERVIEW
BMF’s experience in Spain spans major conferences like Mobile World Congress, as well as elevated PR and influencer-focused experiences for global hospitality brands.
Highlights
For Renaissance Hotels’ Navigators Dinner Table Series, BMF produced intimate dinners across 8-properties, hosting influencers, media, loyalty members and VIP guests. In Barcelona, the event was hosted on the rooftop of Renaissance Barcelona, highlighting Spanish architects and artists, with food blogger Sam Zucker hosting and sending guests home with their own set of customized Barcelona tiles.
At W Hotel Barcelona, BMF brought to life key brands at the The European Franchise Conference, designing and producing custom break-out spaces for Sheraton, Residence Inn, and Moxy – all allowing Marriott International to engage with some it’s most important European owners & key franchise operators during the 2-day event.
And for two consecutive years, BMF produced a high-end hospitality-driven experience for Ad Age at Mobile World Congress. To disrupt the conventional conference format, BMF invited 40+ senior leaders from Samsung, IBM, CBS, GE, Facebook, HP and LG to an exclusive dining experience that embodied the culture of Barcelona. Guests were then given a private, after-hours tour of Casa Batllo, followed by a Spanish feast, providing a unique hospitality experience anchored in the Ad Age brand and voice.
KEY PROJECTS
Sheraton Brand Transformation Barcelona
Showcased Sheraton’s new brand transformation to Owners & Operators at the 2019 EFC
Ad Age Mobile World Congress
Produced a high-end hospitality experience for Ad Age at Mobile World Congress
Sir Victor Barcelona Opening Strategy
Developed a comprehensive event strategy to introduce the Sir Victor hotel to Barcelona
Renaissance Navigator’s Table Dinner Barcelona
Produced an intimate dining experience on the rooftop of the Renaissance Barcelona, part of an 8-property dining series across Europe