OVERVIEW
For the largest market in Europe, BMF offers a range of services across experiential, earned media, and digital. We’ve activated in Tier 1 and Tier 2 cities from Berlin to Munich to Hamburg, and many more markets in between.
Highlights
Starting in 2017, BMF partnered with Moxy Hotels to produce the grand opening of its Frankfurt East and Berlin Ostbahnhof properties, with Coming Out Parties that drew 1000+ fun-seeking partygoers, local media and tastemakers. In Hamburg, BMF activated the new Courtyard by Marriott brand statement, “ Passion moves us forward”, to open the brand’s Hamburg City property. For Renaissance Hotels, BMF produced its Navigator’s Table Dinner Series, in which local artists hosted an event inspired by the city’s vibrant art scene and waterways.
Then, for three consecutive years, BMF partnered with Marriott International to showcase their latest brand developments at the annual International Hotel Investment Forum (IHIF) in Berlin, including the launch of its loyalty programme, Marriott Bonvoy, and Sheraton’s new global brand transformation.
In the tech space, BMF partnered with Dell for their return to IFA, inviting 110K guests to experience the Art of Innovation with a gallery-inspired conference booth. BMF then promoted Amazon Fashion The Drop’s collaboration with style influencer Milena Karl, producing an event that brought the collection to life with an intimate evening get together.
In 2021, BMF hosted Coldplay’s consumer album launch with an out-of-this-world immersive multimedia experience with Amazon Music.
KEY PROJECTS
Amazon Music x Coldplay Album Launch Berlin
Produced an immersive consumer activation for Coldplay’s new album release
Amazon Fashion The Drop - Milena Karl
Produced a launch event to bring the brand’s latest collab collection to life
Dell IFA Berlin
Introduced Dell’s new technology and products through an immersive booth at IFA
Sheraton IHIF Berlin
Showcased Marriott International’s newest brand developments at the annual International Hotel Investment Forum
Courtyard Hamburg Opening
Launched the new Courtyard by Marriott Hamburg City
Renaissance Navigator’s Table Dinner Hamburg
Produced an art-inspired dining experience that highlighted Hamburg’s vibrant cultural scene
Moxy Frankfurt Opening
Launched the opening of Moxy Frankfurt East