OVERVIEW

BMF has deep expertise activating in Paris, as well as the South Of France, having conceptualized and executed multiple activations at Cannes Lions, the Cannes Film Festival, and International Luxury Travel Market Cannes.

Highlights

In collaboration with Ad Age, BMF hosted its annual cocktail soiree at the Cannes Lions Festival on the Grand Lawn. And for two consecutive years, BMF developed a Cannes Lions activation for Hearts & Sciences to provide hospitality, meetings, content creation, and client engagement to highlight the agency of the future.

For the Cannes Film Festival, BMF produced the “Autograph Collection Lounge Retreat” as part of the brand’s support of independent Film and the Indie Film Project, hosting more than 33K guests, celebrities, and industry creatives over the span of 11 days.

In Paris, BMF partnered with Courtyard by Marriott to launch their new brand positioning with the opening of the new flagship property at Gare de Lyon. And for Renaissance Hotels, BMF activated its Global Day Of Discovery for over three consecutive years, producing European Halo events, while simultaneously introducing the brand’s “Discover This Way” campaign to the market. BMF has also produced a series of Navigator’s Table events for Renaissance, a sensorial dinner series experience.

Recently, BMF has expanded its global partnership with Visa, producing the first ever Visa Everywhere Initiative: Women’s Global Edition, taking place in Paris on the day of the opening match for the FIFA Women’s World Cup. The program provided a platform for female entrepreneurial finalists to showcase their ground-breaking solutions, which tackle key FinTech and Social Impact challenges.